Focus on the | 56 years of history and 50 million users, precipitating the beauty of the Corolla family

Corolla, a world-renowned name, is something almost everyone has heard of, and even many have owned.

As the world's first car, Corolla from the birth of the first generation of models to the present, has passed a full 56 years, after 12 model iterations, inheriting the advantages of the previous models of affordable price, leather durable, so that Corolla has been loved by many consumers, has now has a huge foundation of more than 50 million users.

In 2004, after the Corolla entered the domestic market as a global model, it was also trusted by Chinese consumers. So far, Corolla has sold 4.5 million vehicles in the domestic market, accompanying 4.5 million families and individuals to start a happy car life.

What has guided the Corolla to flourish for more than half a century? I think this should be inseparable from Corolla's continuous self-transformation and innovation at the pace of the times, adhering to the real needs of users as the guide, and constantly leading the trend of generation cars with innovative technology and design.

Inheriting the classics, 56 years of family accumulation

If you look at the history of automobiles, Corolla is one of the most successful products.

Since its birth, Corolla has shouldered the mission of creating happiness for users with excellent quality that exceeds the expectations of users. In 1966, Corolla shouldered the mission of "making cars available to ordinary people", with revolutionary affordable prices and high quality, so that the majority of families realized the dream of car life, but also created the core concept of "80 + α". After the launch of the first generation of models, it firmly occupied the champion of Japanese automobile sales; with the development of the times, the export volume of the third generation Corolla has developed rapidly and entered the world car world; the fourth generation of Corolla has achieved a production of 10 million vehicles, becoming a "world car" that transcends the times and national boundaries; the fifth generation Ofcola has further consolidated its dominance as the world's best-selling car, and gave birth to the AE86, which later became famous.

In Japan, Keichi Toruya, a racing driver who was not well known at the time, drove the Toyota AE86 with almost no opponents in Japan - this car is the fifth generation of the Sprinter Trueno, and Keiichi Tosho completed six consecutive victories in the Fuji Novice Race, winning the title of "Drift King" while also pushing Corolla to the altar.

In 2004, the ninth generation of Corolla officially opened the journey to China under the name of "Corolla", continuing to write the myth of the model, today's 12th generation Corolla adopts Toyota's new TNGA architecture research and development, bringing users a better experience, improving the actual use of space, while improving the handling and safety. Corolla, developed based on the world, is loved in China not only because of its excellent fuel economy, but also because of its safer configuration and more comfortable riding environment.

The FAW Toyota brand has always adhered to the spirit of breakthrough innovation, not only to enrich the product line of the Corolla family, but also to provide Chinese consumers with a richer product choice. At present, the Corolla family has developed the development pattern of the Corolla and GR dual brands, completed the evolution of the SUV + sedan dual drive, and launched the Corolla GR SPORT sport model and the SUV crossover version of the Corolla Ruifang on this basis. Today's Corolla has a rich product line of 12 levels, from a single sedan category in the past, gradually developing into the ace matrix of the Chinese domestic automobile market, and the Corolla family hopes to bring a better car experience to users.

In my opinion, Corolla has accumulated a rich brand equity in more than half a century of development, from "Japan's first" to "global love", in the eyes of users, owning a Corolla can have a stable happiness.

Break new ground and bring new experiences

Not long ago, Corolla Ruifang came to the Chinese market. Based on the outstanding product strength of the Corolla family, this car is based on the new era of dynamic appearance elements, and strives to create an SUV that defines a new global standard. The author believes that Corolla Relex is not an increase in models in a simple sense, but a challenge to innovation, but also a profound insight into the "Joyful New Generation" user group to help them achieve the beautiful expectation of "Living a Beautiful Bloom".

The leapfrog experience is the biggest feature of Corolla Reson.

Based on the user's attention to large space and practicality, Corolla Ruifang has a large body design that surpasses its peers, with a wheelbase of 2640mm, creating a wide seating space and strong storage capacity. Ample headroom and open driving visibility through the front and rear windows make it comfortable even for long rides. The exclusive design of the high door frame allows parents to easily enter the back row when they hold their sleeping babies in their arms, improving the convenience of getting on and off the bus. 438L of large-capacity luggage space for the whole family. Optimized ground-to-ground height, combined with kick-out electric tailgates, makes it easier for female users to lift and place items.

In terms of power, the Corolla Resoft series is equipped with a combination of 2.0L Dynamic Force Engine engine and Direct Shift-CVT transmission, with a maximum engine power of 126kW, a maximum torque of 205N·m, and a fuel consumption of 5.9L per 100 kilometers, which combines ultra-low fuel consumption performance and abundant power performance.

In the era of technology drive, Corolla Resten has a leading and rich set of active and passive safety configurations. The whole series is equipped with a new generation of TSS smart safety system as standard, actively avoiding accident risks, and up to 9 SRS airbags are equipped, combined with high rigidity and lightweight body structure, giving drivers and occupants all-round safety protection.

In addition, Corolla Relex also has a series of high-tech configurations, including PVM panoramic monitoring system, Toyota Zhixing interconnection system, voice recognition system, etc., to bring users a convenient and comfortable travel experience.

Inheriting the classic genes of Corolla, Corolla Ruifang integrates the technical advantages of Toyota's TNGA architecture, and has been comprehensively and completely improved in terms of appearance, driving interest and safety.

The author believes that the Corolla GR SPORT sport version based on the TNGA architecture is another demonstration of "smoother, quieter and farther".

With the blessing of the GR brand, the Corolla GR SPORT Sport Edition has added a track sports gene on the basis of inheriting the high quality, high durability and high cost performance of the Corolla series, and the exclusive appearance kit and interior design have given the Corolla GR SPORT Sport a new visual enjoyment.

While taking on a new sporty look, the Corolla GR SPORT Sport has been professionally tuned to upgrade its performance. It is loaded with sport-tuned suspension and increased front and rear lateral stabilizer bar stiffness, which further reduces body roll for more responsive handling and a more stable ride.

In terms of power, the Corolla GR SPORT Sport is equipped with the unique TNGA 1.5L powertrain. The TNGA Dynamic Force Engine (TNGA Jet Air Control Engine) under the powertrain adopts efficient combustion technology to achieve 40% of the world's top thermal efficiency and 13:1 ultra-high compression ratio, and the comprehensive fuel consumption of 100 kilometers can reach as low as 5.1L. Matching the TNGA Dynamic Force Engine is FAW Toyota Direct Shift CVT gearbox, which uses gears to start more quickly; in addition, Dynamic Force Engine innovates the application of balance shafts, intake resonators, and Toyota's exclusive technology torque converter with built-in dynamic damping, and the body filter and sound insulation have also been fully upgraded, making the quietness better.

Mass-produced happiness, leading a beautiful new life

Facing the new era, FAW Toyota adheres to the brand mission of "mass production happiness", and moves forward with gratitude to users. In my opinion, Corolla is the best practitioner of this mission.

Since its inception, FAW Toyota has adhered to the brand slogan of "To the Extreme" and the service concept of "Professional Sincerity to the Car", providing a perfect travel experience while making customers feel more completely at ease and comfortable in the use of the car. FAW Toyota has transformed its automotive services from traditional "passive response" to "active care", and through "always listening" and "rapid feedback" in all dimensions of the whole process of customer use, the user's experience is silky smooth and AI-level efficiency. With consistent excellent quality and service experience, FAW Toyota has been widely recognized by the industry and consumers, and has won the "Toyota Global Service Commendation Gold Award" for 6 consecutive years and 7 times, and won the double champion of sales and after-sales satisfaction in the China Automotive Industry User Satisfaction Index (CACSI).

In order to create a happier travel guarantee for users, FAW Toyota continues to upgrade its service functions so that customers have the most pleasant service experience. Adhering to the service concept of "professional to the car, sincere treatment of others", FAW Toyota will provide customers with "quality, fast, convenient and reassuring" services through more measures that highlight high-quality service capabilities and sincerity to customers, so that customers have the most pleasant service experience.

As a classic of FAW Toyota, Corolla is even more powerful under the strong brand service of FAW Toyota and is favored by consumers. In terms of products, FAW Toyota Corolla is equipped with the new Toyota Zhixing interconnection system as standard, breaking the limitations of time and space and providing a better service experience with technology. Corolla provides users with four major services of "remote diagnosis, emergency rescue, health reporting, and theft tracking", bringing users fast and safe car services. In the new era, excellent product strength and high-quality service have enabled Corolla to break through in the fierce competition in the stock market.

Summary:

In China, for China, this is the concept that FAW Toyota upholds. Whether from the product or service level, FAW Toyota is continuing to "mass-produce happiness" for users. At the product level, in order to meet the increasingly segmented and more diversified needs of consumers, FAW Toyota has continued to rapidly introduce various innovative breakthrough products and continuously strengthen the product matrix.

In the future, FAW Toyota will completely embrace the new era on the basis of high-quality products. The Corolla family, with the spiritual core of continuous exploration and innovation, has always explored the beauty of life, bringing users a new experience.