The sedan used to be a status symbol. Whether it is Tiger Head Ben or Santana, it is the mark of history. Nowadays, the car is no longer just a symbol of status, but also a diversified way of life. With more and more car products, which models do consumers pay more attention to, and how should companies grasp the user portrait of consumers? The sedan value spread index can answer both of these questions.
On April 25, the March Car Value Communication Index was released. Since May 2021, the index has been jointly released by the Autonomous Automotive Industry Branch of the China European Economic and Technical Cooperation Association and the Autonomous Automobile Network on the 25th of each month. The index is supported by qingbo intelligence, selecting different types of media platforms such as WeChat, Douyin, Kuaishou, Toutiao, Weibo, Sohu, Easycar, Autohome, Pacific Automobile, Aika Automobile, etc., supported by big data technology, taking the reputation and mention of brands/models as indicators, reasonably allocating weights, ensuring scientificity, comprehensiveness, objectivity, mutual exclusion and operability on the basis of index model construction principles, and striving to objectively reflect scientific, credible, quantitative and traceable indexes.
Hongguang MINI has a good price and high sales
Judging from the March car sales list released by the Association of Passenger Vehicles, Hongguang MINI ranked first with a result of 41,980 units. For urban commuters and the younger generation who have just entered the society, the low-priced and highly playable Hongguang MINI is indeed a good choice.
In second place on the sales list is Xuanyi, with sales of 30,240 units in March and the third place being the Model 3, which sold 26,024 units. Xuanyi, known as "Small Heavenly Sound", after being replaced, the appearance and interior are more youthful, coupled with good comfort and fuel, ranking second in the monthly sales without surprise. The Model 3's sales ranking is actually a bit fluctuating, and the reason is that centralized delivery should be one of the reasons that no one will question.
Independent brand car products do have a big gap with the joint venture car in terms of core technology, but Changan Yidong and Geely Emgrand still appear in the sales list every month, and BYD's car also comes to the sales list from time to time. Just like BYD Qin, it ranked fourth in the car sales list in March, which is indeed a good result.
Accord, even if it is replaced, there are loyal fans
According to the latest March car value communication index rankings, accords the 12th place in terms of sales volume, ranking first in the AVSI list. I can't remember the first generation of Accord, and now I have begun to tell consumers in an easy-to-understand way such as 2021 and 2022: "I am replaced again." For consumers, no matter how many generations of Accord is changed, there are still many loyal fans who will pay attention to this car, and it is precisely because of this that Accord can stand firm in the car market.
In the list of cars AVSI, in second place is Corolla, followed by Geely Emgrand. It is not difficult to see that most of the cars with high consumer attention are word-of-mouth models that have been recognized by consumers after the baptism of the market. Although these models like Leiling, Yinglang and Langyi also have good sales, from the perspective of consumers, the attention is not as high as that of "old brand" cars.
summary:
We often hear the word "brand value", take the car brand, its brand value will rarely be because of the explosion of a car and let consumers remember the brand, more is to rely on product strength, word of mouth, will gradually let consumers pay attention to, understand and try.
In fact, each month's car sales list and value dissemination rankings, the models that appear will not have much change, which does not mean that car companies have not launched new cars, but because of the continuous polishing of a product, it will win the recognition of consumers.