Since its launch, Bora has always been a sales star of FAW-Volkswagen, often winning monthly sales of more than 10,000 and being recognized by domestic consumers. But as strong rivals such as Xuanyi have pushed out new ones, they are facing severe competitive pressure. In order to meet the changes in market demand in time and consolidate the living space, the new Bora has been mass-produced at FAW-Volkswagen's East China base in March this year. It was scheduled to be officially launched this month, but due to the impact of various reasons, it is likely to debut in the second half of next month.
According to the real picture, although the new Bora looks basically the same as the current model in terms of appearance, it still makes adjustments in many details. First of all, it added the "Baikal blue" color scheme, and the degree of personalization was further enhanced. Three thick chrome trim strips are embedded in the front face through the central mesh, and the two ends are integrated with the headlight group, which not only strengthens the visual extensibility, but also improves the recognition. The lower enclosure is filled with a blackened structure, and the sporty atmosphere is more intense.
Coming to the side, the basic outline of the new car has not changed, but it will be equipped with a new style of wheels to enhance the visual impact. The tail light set is not a through-line layout, which is a bit disappointing. However, it adds a thick chrome trim to the rear bar, and the sense of sophistication is improved.
Overall, the new Bora does not have much eye-catching and fails to get out of the public "nesting doll" constraint. But whether it is a new color matching or some of the details of the change are worthy of recognition, after all, its main household attributes, so the appearance does not have to be too demanding.
The new Bora has made great adjustments to the interior part, and both the overall look and feel and the atmosphere of technology have been significantly optimized. The new style three-frame steering wheel is of moderate size, the soft covering material is comfortable to hold, and the layout of the function buttons and knobs is more reasonable. The size of the floating touch LCD screen reaches 12 inches, and the vehicle-machine system is also targeted to improve, and the human-computer interaction experience is more accurate and convenient. Some models will also be equipped with a 10-inch LCD meter, and the UI interface is not too novel, but it is convenient to understand vehicle information.
In terms of size, the Chinese people now have a strong preference for large-space models, and the new Bora will also increase the length by 18mm, providing a more generous range of activities and considerable storage space. Of course, its second row is still relatively crowded when it is full, and try not to sit down with three adults. To further improve the driving experience, some models can also support front seat heating, while also alleviating driving pressure with richer driver assistance features.
In terms of power, the new Bora will cancel the 1.5L engine, and it will most likely be equipped with a 1.2T/1.4T engine to attract the favor of different consumer groups. It continues to maintain excellent performance in fuel economy, coupled with the fact that the quality has been quite reliable, and the cost of daily use of cars is very close to the people, which will also be the main selling point of its market share.
At the end of the day
Overall, although the new Bora is generally new, it has made improvements in the interior configuration and space size, and the exterior design and power output have also been optimized, which is more suitable for the current consumer car preferences. In the 100,000-150,000-level compact family car, it will face xuanyi, Leiling, Corolla and Xingrui and other opponents of the attack, if the price level is made concessions, then the pressure to continue the monthly sales of more than 10,000 is not much pressure.