Since the advent of Hongguang MINI, the heat of the A00-class model market has been stirred up at once, many car companies are scrambling to enter the game, they all want to get a piece of the pie, but so far, according to the current market sales, it is still Hongguang MINI is a big one, here, I want to ask, is it not other car companies? In my opinion, it is not, but they are too obsessed with fighting Hongguang MINI, and forget to jump out of the industry to observe, looking for opportunities for breakthroughs. Before that, no car companies let go to do it, but after today, there is.
On April 22, 2022, Changan LUMIN ushered in a debut event in Chongqing Changan Automobile Global Marketing Center, and it is precisely because of this debut activity that I truly realized Changan's "game-breaking blade" - Changan LUMIN!
To be novel, to break the game with fine products, to be outstanding in strength
Although Changan LUMIN is an A00-class model, but this time Changan Automobile chose not to take the usual road, to seek a breakthrough with "new", to do what others do not have, to do fine products, and from the current LUMIN this model presented the effect, it is indeed a combination of novel and boutique products, of course, at the same time matched with the strength, this is Changan's secret weapon to break the game.
Changan LUMIN novel in the appearance, first of all, we can see that although it is also a small and cute style route, but in today's extremely homogeneous market, it does not "hit the face", it is really rare. In addition, on the front headlights, it also adopts a refreshing light language, the headlights have a running water light effect, close to the car, leaving the guests, adding to the sense of ceremony, and when charging, it is also accompanied by breathing lights, always maintaining a charming posture, and when we look at the entire front face, do you feel like seeing a smiley face, which is also the "careful machine" hidden in the front face of Changan LUMIN, because it wants every car owner to be happy every day, happy and happy.
From the side of the body, it adopts a hidden door handle design, and the minimalist aesthetic design immediately gives the body a simple and smooth feeling. In addition, Changan LUMIN also adopts the intelligent aesthetics of Changan New Technology, which broadens the body of the car, with a wheelbase of 1980mm, a height-to-width ratio of 0.91 and a length of 3270mm, a width of 1700mm, and a height of 1545mm, in order to create a superior riding space and a more high-quality driving experience for the driver and occupant. All of the above shows that Changan LUMIN is a mini car for boutique travel, it is worth mentioning that in order to "boutique" this time Changan LUMIN can do what? It's so boutique that even the car keys have to be boutique. As shown in the following figure:
It can be seen how persistent Changan LUMIN is in making fine products, so the overall situation of breaking mini cars with fine products must be appropriate. Of course, after the break, we can still maintain stability, right? Then Chang'an LUMIN naturally also thought of this level, after all, there is strength to be outstanding.
Strength 1: The car also has great wisdom
Changan LUMIN is equipped with a 10.25-inch full LCD HD intelligent touch screen, the display is delicate and clear, the touch is agile and smooth, and it also collects reversing images, supports mobile phone interconnection, and can realize navigation, Internet music/radio, video screen playback and other intelligent entertainment functions after interconnection, of course, it also has voice control and other intelligent entertainment functions such as human-vehicle interconnection system, support bluetooth music/telephone, can realize music playback and telephone connection after Bluetooth connection, in addition, It also offers a choice of personalized UI: Cool Black Minimalist and Whisper, two presentation modes to choose from.
Strength 2: Cars can also have a large space
Changan LUMIN standard 104L trunk, in the case of four people full seats, it can also put down a 20-inch large suitcase, can meet different life car scenes, such as you go out on an outing, go to school to pick up the baby, purchase household necessities, the advantages of this large space will immediately appear.
Strength 3: The car can also be very safe
Changan LUMIN is equipped with the main and co-pilot airbags as standard, and there is also a high-strength steel energy-absorbing body, multi-part anti-collision beam design, which can provide multi-directional protection for travel, in addition, it also adopts a fully encapsulated chassis, and also works with first-line brand battery suppliers, using lithium iron phosphate batteries, standard high-sensitivity collision sensors and battery anti-collision beams, which greatly reduces battery collision damage, makes driving more assured, plus IP68 dustproof and waterproof level, battery performance is not affected by wading, And in order to let everyone no longer worry about the low temperature environment, it is also equipped with battery charging automatic heating, to the stability of the endurance on an insurance, then I think in the same level of the car, can put safety in the first place, it is estimated that only Changan LUMIN.
(tips: Changan LUMIN currently has a 155km endurance and 210km endurance, and will launch a 301km endurance in the future!) ）
Strength 4: The car also has a big background and "black technology"
Changan LUMIN is the first product under the new pure electric platform of Changan EPA0, which has a self-developed electronic control system, and the design of the platform's high-voltage architecture and E/E architecture will also support the infinite possibilities of future functional upgrades. In addition, in order to make consumers more comfortable to drive, Changan LUMIN also intimately equipped with the NBooster intelligent braking system as standard, which can effectively improve the braking energy recovery rate, extend the mileage, and its integrated hill assist function (HHC), but also reduce the risk of sliding when going uphill, help you calmly cope with the changeable road conditions, for example, we start uphill, with it, it is completely a small case.
Write at the end
So it seems that with the novelty of the launch, the breakthrough of the boutique, and the outstanding strength, Changan LUMIN combines wisdom and technology in one, instantly pulling up the height of the entire A00-class model market, then this also means that the A00-level market is going to change the sky, and the Hongguang MINI, which has been sitting on the championship throne for a long time, will be pulled down this time.
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