laitimes

Against Tesla, Changan Deep Blue brand released to accelerate the transformation of new energy

In recent years, in the context of the overall downturn of the domestic automotive industry, Changan Automobile has achieved a rise against the market with the outstanding product strength of a new generation of products, and has continuously created many explosive models. In the field of new energy, Changan Automobile has not made much movement, until last year, Changan Automobile suddenly made a force in the field of new energy, not only unveiled its new electric vehicle C385, but also jointly established a new brand Avita in conjunction with the ningde era and Huawei, two top industry presences.

Against Tesla, Changan Deep Blue brand released to accelerate the transformation of new energy

Since the beginning of this year, Changan Automobile's layout in the field of new energy vehicles has also been significantly accelerated, and new cars equipped with blue whale iDD hybrid system have been launched one after another, which will compete with a number of head domestic brands in the hybrid market. At the same time, during this year's electric 100 people, Changan Automobile also publicly displayed the model C385 developed by the new platform, which attracted a lot of attention, but the new car did not hang the logo of Changan Automobile, which also made everyone speculate that Changan would launch a new new energy vehicle brand during the Beijing Auto Show.

Against Tesla, Changan Deep Blue brand released to accelerate the transformation of new energy

The recent postponement of the Beijing Auto Show due to the epidemic situation, Changan Automobile does not seem to want to slow down the pace of new brand launches. On April 13, Changan Automobile opened the Changan Automobile Global Partner Conference in the exhibition hall of Chongqing Changan Automobile Global Marketing Center, Changan Automobile released the latest corporate development strategy, as well as business operations, focusing on the new energy field, officially releasing the digital pure electric brand "Changan Deep Blue", and Changan Automobile also announced that it will actively transform into an intelligent low-carbon travel technology company.

Against Tesla, Changan Deep Blue brand released to accelerate the transformation of new energy

Since the second half of last year, the development speed of domestic new energy vehicles has continued to increase, and the penetration rate of new energy in December last year reached a staggering 19.2%, and the penetration rate of new energy vehicles in the first quarter of this year is expected to exceed 20%. Among them, the share of Chinese brand passenger cars has reached 83%, and in terms of intelligence, mainstream Chinese brands have achieved 100% networking and driving assistance. Opportunities and challenges coexist, such a market environment for car companies is not only a once-in-a-century development opportunity, but also may be quickly subverted by rising stars, Changan Automobile's transformation is to highlight Changan Automobile's excellent control of the development of the times.

Against Tesla, Changan Deep Blue brand released to accelerate the transformation of new energy

In the face of new energy, Changan Automobile has shown a first-class factory background, as one of the earliest enterprises in China to enter the field of new energy vehicles, Changan Automobile adheres to positive research and development, has mastered more than 400 key technologies, and applied for more than 800 core patents. Especially in the core field of three electrics, Changan Automobile has created a third-generation power system. First of all, in terms of electric drive technology, Changan will release a new generation of seven-in-one super-set electric drive in 2021, deeply integrating the electric drive system of seven major assemblies such as motors and reducers, which has many advantages such as high efficiency, integration and low noise. At the same time, it cannot be issued with electric drive high-frequency pulse heating technology, which can quickly increase the battery temperature in the ultra-low temperature environment, ensure the low temperature power and charging performance of the battery pack, and alleviate the problem of electric vehicle use in the northern region in winter.

Against Tesla, Changan Deep Blue brand released to accelerate the transformation of new energy

In terms of improving the energy density of the battery, the new platform battery adopts 590 modules, which can cover the battery life demand of 400-700km by adjusting the number of modules, and the system energy density ≥ 180wh/kg; at the same time, for the battery safety issues that new energy vehicle users are generally concerned about, Changan Automobile conducts technical research from the two dimensions of active and passive safety, effectively avoiding the thermal runaway of the battery package, and truly solving the user's safety anxiety.

In terms of intelligence, Changan Automobile insists on promoting the Beidou Tianshu plan, and has mastered more than 200 core technologies in terms of visual perception and multi-mode integration, of which 26 technologies such as integrated adaptive cruise, remote control parking (APA5.0), and remote intelligent parking (APA6.0) have been equipped for application. Based on this, Changan Automobile has realized the key core technology of L3 level intelligent driving assistance, and the L4 level autonomous driving jointly developed with partners has also realized demonstration operation in open road scenarios. Based on its technical advantages in many fields, Changan Automobile has launched an EPA platform architecture for the mainstream electric vehicle market, and the C385 is the first pure electric series product based on the platform, and will also launch new products such as C673 and Changan LUMIN.

Against Tesla, Changan Deep Blue brand released to accelerate the transformation of new energy

At the same time, Changan Automobile also released a medium- and long-term strategy, in 2025, Changan Automobile's total sales reached 4 million vehicles, new energy sales reached 1.05 million, accounting for 35%; in 2030, Changan Automobile's sales of 5.5 million vehicles, new energy sales reached 2.7 million, accounting for 60%, overseas sales accounted for 30%. Changan Automobile will also contribute to the national dual-carbon strategy, which is expected to achieve carbon peaking in 2027 and carbon neutrality in 2045.

Against Tesla, Changan Deep Blue brand released to accelerate the transformation of new energy

As an enterprise with a long history in China, Changan Automobile this year marks the 160th anniversary of the establishment of Changan Automobile. Standing under the wave of energy revolution in the automotive industry, Changan Automobile will rely on its strong research and development strength to accelerate its transformation into an intelligent and low-carbon travel technology company and build a world-class Chinese automobile brand.

Read on