On April 13, Changan Automobile held the 2022 Global Partnership Conference at the exhibition hall of Changan Automobile Global Marketing Center in Chongqing, China.
At the meeting, Changan Automobile released the latest corporate development strategy and business operations, focusing on the field of new energy, and officially released the digital pure electric brand "Changan Deep Blue".
At the same time, Zhu Huarong, chairman of Changan Automobile, said: "Our goal is to reach 4 million vehicles by 2025, of which 3 million are Changan brand vehicles and new energy sales are 1.05 million, accounting for 35%; in 2030, Changan Automobile's sales will reach 5.5 million, of which 4.5 million will be under the Changan brand, 2.7 million new energy sales will reach 60%, and overseas sales will account for 30%. Changan Automobile will peak carbon in 2027 and achieve carbon neutrality in 2045. We will reduce carbon emissions in all aspects from the whole industry such as design, manufacturing, supply chain, renewable energy and material packaging, and we will work together to reduce carbon emissions by 30% compared with 2020 in Chang'an supply chain by 2030.
The deep blue strategy is undoubtedly the top priority of Changan New Energy's continuous upward mobility.
Zhu Huarong introduced that the brand name of Deep Blue symbolizes exploration, life, science and technology, and the future.
It is not difficult to see from the direction of exploration that Changan Deep Blue is committed to positioning the current Generation Z crowd. Therefore, in terms of brand value, Changan Deep Blue provides four major brand values for Z generation new energy users: one is innovative reconstruction, through forward-looking innovative product design and industry-leading platform architecture, reconstructing users' cognition and imagination of future travel; second, the Internet of Everything: building a digital ecology of Skynet Interconnection to achieve unlimited expansion of all digital scenes; third, experiencing as you like: providing smart and interesting functional scenes and personalized customized smart services to help users freely broaden the boundaries of experience The fourth is low-carbon life: adhering to the concept of green and low-carbon sustainable development, providing efficient travel solutions and promoting the sustainable coexistence of man and nature. Changan Deep Blue brand will let users feel the convenience and beauty brought by digital technology.
It is understood that at present, the deep blue brand is planning 5 products, and will launch a total of 5 products this year, C385, C673, UNI-KPHEV, UNI-V PHEV, and Auchan Z6-PHEV. The first product is the C385, which has attracted much attention.
As the first strategic model of Changan Automobile's new dedicated electric vehicle platform, the C385 integrates Changan Automobile's many years of car manufacturing experience and technology precipitation, as well as the international top suppliers and cutting-edge digital technology new talents. Equipped with many industry-leading intelligent technology configurations, such as the industry-leading APA7.0 remote unmanned valet parking system and the world's first electric drive high-frequency pulse heating technology, the C385 will realize the multi-dimensional evolution of automotive value.
In terms of appearance, the overall shape of the new car adopts the hatchback shape that is popular with young users at present, and the ingenuity incorporates a large number of high-tech and sporty design elements. The design of the lamp language with a sense of technology and full of practicality is the "electric" eyepiece of C385, which will shine the best imagination of the future into reality.
In terms of intelligence, it is equipped with the world's first APA7.0 remote unmanned valet parking system to create an exclusive parking lot "private driving" for users that is "coming and going". Changan Automobile will be under the premise of meeting the relevant national laws and regulations, the first unmanned independent queuing parking function outside the garage - the user can get off the car directly outside the garage, the system will automatically queue, driving the vehicle automatically through the barrier, automatically looking for a parking space, automatic parking, the whole process without user monitoring.
In addition, the C385 model is also equipped with the world's first high-frequency pulse heating technology, which can also be heated for 5 minutes in a 5-minute heating of 20 °C in an extremely cold environment of -30 °C, which effectively improves the low-temperature driving performance of the tram, and with waste heat recovery technology, it can increase the cruising range by 40-70KM.
Chang'an C385 has completed winter alpine testing in Mohe, Heilongjiang. It is understood that the new car is expected to be listed in the second quarter.
Write at the end
Zhu Huarong, chairman of Changan Automobile, said: "Whether in electrification and intelligent transformation, or in the exploration of emerging business models, Chinese auto brands are no longer bystanders or simple followers, but have become runners and even leaders. ”
With the strong blessing of the implementation of the two major plans of Shangri-La and Beidou Tianshu, the Brands of Changan C385 and Deep Blue can be said to be the most "forward-looking" masterpieces of Chang'an. It remains to be seen how the first model of the new electric platform EPA1 will perform.