At the 2022 Changan Automobile Global Partner Conference, the new digital pure electric brand Changan Deep Blue was officially released; Avita, a high-end intelligent electric vehicle brand, said that it has planned 4 complete vehicle products covering the mid-to-high-end market; Changan UNI, Changan Passenger Vehicle, Auchan and Kaicheng brands will also optimize their strategies and positioning, and make a comprehensive transformation to electrification and electrification. With the blessing of new brands and models, Changan Automobile expects its total sales in 2022 to increase by 6.5% year-on-year to 2.45 million units, of which its own brand sales will increase by 5.9% to 1.857 million units, and its market share will rise to 11%.
By 2025, the total sales volume of Changan Automobile will reach 4 million vehicles, of which 3 million will be under the Changan brand and 1.05 million will be sold in new energy, accounting for 35%; In 2030, Changan Automobile's sales reached 5.5 million units, of which 4.5 million were under the Changan brand, 2.7 million new energy vehicles were sold, accounting for 60% of the total, and overseas sales accounted for 30%. In order to achieve the goal, Changan Automobile will launch more than 30 products by 2025 and further consolidate the core technical capabilities of new energy vehicles.
"2022 is the 160th anniversary of the establishment of Changan Automobile, and we will firmly adhere to the third entrepreneurship - innovation and entrepreneurship plan, accelerate the transformation into an intelligent low-carbon travel technology company, and move towards a world-class brand at full speed." At the 2022 Changan Automobile Global Partner Conference held yesterday (April 13), Zhu Huarong, chairman of Changan Automobile, shared the company's latest strategy and announced this year's new product planning, sales targets, and long-term plans for the future.
Zhu Huarong, chairman of Changan Automobile, took a screenshot of the press conference
At the press conference, Changan Automobile released a new digital pure electric brand - Changan Deep Blue. According to reports, the deep blue brand will be for the Z generation of new energy users, has been planned 5 new cars, this year will launch C385EV, C673EV.
At the same time, Avita, a high-end intelligent electric vehicle brand that aggregates the advantages of Changan Automobile, Huawei and Ningde Times, has also planned 4 complete vehicle products, covering the main market segments of the middle and high-end markets. Among them, the first model based on the CHN platform, the Avita 11, is about to achieve mass production.
In addition to the above two new brands, "we will further optimize the brand strategy and positioning of Changan UNI, Changan Passenger Vehicle, Auchan and Kaicheng, and make a comprehensive transformation to electrification and electrification." We respond to the needs of users, create innovative and diversified passenger car brands, promote the brand operation of Changan UNI, and realize the electrification of all products", Zhu Huarong revealed, "This year, Changan Automobile will successively launch 36 new products, 19 independent brands, including: 9 new products, 10 new products, and 8 new energy products.".
With the blessing of a number of new brands and models, Changan Automobile expects its total sales in 2022 to increase by 6.5% year-on-year to 2.45 million units, of which the sales of its own brands will increase by 5.9% to 1.857 million units, and its market share will rise to 11%.
In Zhu Huarong's view, "under the national strategic guidance of double carbon strategy, scientific and technological innovation, and green development, the transformation of the automobile industry has entered the fast lane, the transformation of the automobile industry will usher in a new industrial economy, and the industrial chain will face restructuring." As intelligent new energy vehicles have begun to truly enter a new stage of market-oriented development, the automotive industry pattern is being reconstructed. ”
Screenshot of the 2022 Changan Automobile Global Partner Conference
In this context, "whether in the electrification and intelligent transformation, or in the exploration of emerging business models, Chinese car brands are no longer bystanders or simple followers, but have become runners and even leaders." Zhu Huarong analysis believes that due to the breakthrough of the "technology group", China's consumption upgrade and China's excellent business environment, Chinese auto brands have reached a critical moment of accumulation. The rapid development of new energy and intelligent networked vehicles has provided a once-in-a-lifetime opportunity for Chinese auto brands to rise and participate in global competition, and in the next ten years, world-class Chinese brands will be born in the world. ”
Based on this, Zhu Huarong proposed: Our goal is to reach 4 million vehicles in total sales of Changan Automobile by 2025, of which 3 million are Changan brand vehicles and 1.05 million new energy sales, accounting for 35%; In 2030, Changan Automobile's sales reached 5.5 million units, of which 4.5 million were under the Changan brand, 2.7 million new energy vehicles were sold, accounting for 60% of the total, and overseas sales accounted for 30%.
In order to achieve the above goals, Changan Automobile will be guided by user needs and will launch more than 30 products by 2025; At the same time, it will also take the independent control of key core technologies as the goal to further consolidate the core technical capabilities of new energy vehicles. To this end, by 2025, Changan Automobile is expected to invest more than 80 billion yuan in key areas such as new energy, intelligence, scientific and technological innovation, and digital transformation, and accelerate the construction of core capabilities in the field of transformation. The total number of R&D personnel in Changan is about 20,000, including more than 6,000 intelligent and software R&D personnel, more than 5,000 new energy R&D personnel, accounting for about 1/4 of R&D personnel.
At the marketing level, Changan Automobile will also build a strategic dealer system to accelerate the landing of new marketing models. "The new business model of 'unified middle office of the whole group, unified transformation of all channels, unified direct management of all scenarios' will truly land," Zhu Huarong said, "In the future, the data of the client, the main engine factory, the consultant and the car machine will be connected, forming a collaborative ability of middle office, sharing and service." Through direct management of consultants, incentive direct communication, data direct drive, etc., to achieve customer service quality control throughout the journey." (China Economic Network reporter Wang Yueyue)