On April 13, Ford's flagship, the new generation of Mondeo, was officially launched, and a total of 4 models were launched, priced at 159,800-216,800 yuan.
From the previous generation to the present, Mondeo has not changed the generation for nine years to make consumers from expectations to disappointments to oblivion... Now, a new generation of Mondeo, who has been grinding a sword for nine years, has returned with Ford's expectations and a double killer of product + service, and whether it can return to the peak is worth looking forward to.
The already competitive joint venture B-segment car market is welcoming blockbuster new products. On April 13, Ford's flagship, the new generation of Mondeo, was officially launched, and a total of 4 models were launched, priced at 159,800-216,800 yuan. As a once brilliant veteran team, the new generation of Mondeo came with Ford's expectations, and it is worth looking forward to whether it can return to the peak.
The image is taken from the online conference
The importance of the B-segment car market for mainstream joint venture brands is self-evident. In terms of "height", most of the B-class cars are the flagship products of mainstream joint venture brands, shouldering the heavy responsibility of publicizing and enhancing the brand image; In terms of "breadth", the joint venture B-segment car market is in the ascendant, and the improvement of purchasing power has spawned the vigorous development of this market. As a result, the degree of "inner volume" of the joint venture B-class car market can be imagined.
At this stage, the "Japanese Three Masters" Toyota Camry, Honda Accord and Nissan Tianlai are controlling this market; In 2015-2019, it was the "Ashkenazi duo" Volkswagen Magotan and Passat who took turns to sit on the throne. However, in the heroic joint venture B-class car market, there is always a "spoiler", whether it is the Korean model Sonata, Mingtu, K5, or the distinctive American products Regal, LaCrosse, and Mai Ruibao, which are famous for their cost performance, have "stirred" the market pattern, and Ford Mondeo is also one of them.
Since the introduction of Changan Ford in 2004, Mondeo has become a force that cannot be ignored in the B-segment car market; In 2007 and 2013, the third and fourth generations of Mondeo continued to introduce domestic production is also a natural thing, and rely on sports, rejuvenation "swept" the joint venture B-class car market, the previous generation of models since the listing of a year in 2013, the cumulative sales exceeded 100,000 vehicles, single-month sales have repeatedly exceeded 10,000 vehicles, ranking the head camp of the market segment.
But do not advance or retreat, with the rise of competitors, as well as their own "slack", Mondeo gradually went downhill, nine years of no change to let consumers from expectations to disappointment, and then to forget... Now, the new generation of Mondeo, who has been sharpening a sword for nine years, has returned with what killer skills, and can he regain his glory?
In terms of products, the new generation of Mondeo not only has the dual advantages of trolley level intelligence and excellent performance, but also meets the "uncompromising sense of value" of the majority of users with excellent product strength such as new design, spacious space, reliability and safety. First of all, the new generation of Mondeo is more stylish in design, its appearance adopts the new design language of "potential energy aesthetics", four-door coupe dynamic modeling, streamlined back-to-back roof combined with 0.293Cd ultra-low wind resistance, creating a sports posture that breaks the wind and moves forward. At the same time, it also has a large space, 4935/1875/1500 mm body size, 2945 mm long wheelbase, can easily create a wide and luxurious space.
Mondeo's traditional superior power handling has been sublimated again in the new generation of models, and the whole series is equipped with a 2.0T+8AT golden power combination, and zero hundred acceleration takes only 6.5 seconds.
The most noteworthy thing is its level of intelligence comparable to that of electric vehicles. The new generation of Mondeo is based on Ford's FNV intelligent interconnection network architecture, with a "second to understand you" smart cockpit and a more "predictive" intelligent driving capability, and also has the vehicle's global OTA capabilities, which are often used and new. The 1.1-meter ultra-wide area HD giant screen is even more eye-catching and practical.
The image is taken from the online conference
With the dream of returning to the new generation of Mondeo, sincerity is not limited to the product itself, consumers will also enjoy the "after-sales parts lifetime warranty" service, lifelong warranty parts covering engines, transmissions, displays, air conditioning systems, glass, mirrors, grilles, condensers, etc., so that owners can use the car worry-free. (China Economic Network reporter Guo Yue)