After spending two hours immersing in the experience, I finally figured out the standard of the "third space"

Referring to the remarkable changes in China's auto market in recent years, I believe that for consumers, the most resonant thing for them is the upgrading of the consumption structure of the domestic auto market, the rejuvenation of user groups, the quality of travel demand and a series of changes in consumer trends. The evolution of competition standards in the mid- and high-end car market is the best proof.

After all, in the past, consumers judged the comfort of B-class cars from the spaciousness of the space size. Now, driven by the upgrading of consumption structure and the explosion of quality demand, this standard has gradually evolved from a single space to multiple standards such as material process, NVH adjustment, cockpit air quality, and driving texture.

Under such a demand system, the pattern of the mid-to-high-end car market has also undergone some changes. For example, in the Japanese joint venture B-class car market, in the first quarter of this year, the three Japanese B-class car brothers Accord, Camry and Tianlai have achieved positive year-on-year growth in the context of the word "down".

Among them, with a year-on-year growth of 14% and more than 40,000 vehicles, Tianlai not only has narrowed the gap with the sales volume of Accord to about 10,000 vehicles, but also the growth rate is far ahead of the Accord.

Nowadays, at a time when the competition in the market stock is becoming more and more intense and the growth rate is more important, such achievements have also triggered speculations about the great changes in the B-class car market pattern.

Especially not long ago, Tianlai relied on the "Quiet Star" certification issued by the China Automobile Advantech Certification Center, which caused quite a stir in the terminal market, which made the market full of expectations for The follow-up performance of Tianlai.

So, when the ultimate form of the car gradually evolves from a travel tool to a third private space independent of home and work, from the user's demand for the "third space", what is Tianlai doing right? With doubts and interest in this question, we also spent two hours immersed in the natural cockpit.

What is more touching than the large sofa is the "details"

All along, the "Technology Nissan" has brought the deepest impression to the consumer market, which is the leading VC-TURBO super variable engine power technology of the same level, and the comfort experience of The Nissan "Big Sofa". In particular, the soft and thick comfort of Nissan's "big sofa" is regarded by the outside world as the key to the continuous deepening of the "comfort DNA" of Tianlai.

You know, if you want to create comfort from the physical dimension of touch alone, it is not difficult, choose a soft and reelastic filling material, increase the wrapping area of soft materials, use exquisite seat stitches, improve the support of the seat... Basically, it can bring consumers a comfortable first impression.

However, in the car cycle of up to several years, for users, it is not enough to achieve tactile comfort, on this basis, to achieve the comfort of multi-sensory experience such as vision, hearing, smell, etc., is the most ideal state of comfort.

In order to achieve the most ideal effect for the multi-sensory experience in a long car cycle, Tianlai is also full of details for the creation of seat comfort and space tranquility.

For example, for the comfortable experience of the seat, Tianlai is not just blindly pursuing the softness of the seat, but on the basis of softness, the Multi-Layer ergonomic seat is adopted, and the support and wrapping of the seat are continuously improved through the three-point support structure of the spine, the three-point support structure of the seat cushion, the three-layer cushioning material of the seat, and the 3D support design of the wings, so that users can continue to enjoy a comfortable state even if they are driving for a long distance.

In addition, in the quiet of the space, Tianlai is not only for the main co-driver, the most common position has been NVH adjustment, but also for the most noise-prone front cabin, exhaust pipes and other major noise sources such as the ultimate noise reduction treatment, so that the NVH performance of the main co-driver and the rear row are optimized, taking into account the quiet experience of the passengers of the whole car.

It is worth mentioning that Tianlai is also equipped with EYE MAX panoramic sunroof, BOSE customized 9-speaker audio, and integrated voice control, real-time navigation and audio and video online entertainment and other functions of super intelligent connection multimedia, providing users with a larger light transmission area, theater-level sound experience, and a car and machine experience with entertainment and relaxation functions. It can be seen that on the basis of comfort and quietness, Tianlai also brings more comfortable and relaxing travel enjoyment.

Therefore, for users of mid-to-high-end cars, because their pace of life and work is relatively fast, the cabin experience such as comfort, quietness and fun is also their demand for "third space".

Let driving become a pleasure, let running become a love

If it is said that Tianlai is a leader in comfort and tranquility in the static cockpit experience, it is due to the fact that Tianlai has given up the cost on hardware and achieved a comprehensive balance in details; then in the dynamic driving experience, Tianlai can also have a leading comfortable driving experience and excellent NVH quiet tuning, which cannot avoid the "technical" strength that Nissan is most worth mentioning.

Take the NVH performance, tire noise, wind noise, road noise and other noises come from all directions, and it is an extremely large and complex project to still enjoy an extremely quiet space under dynamic driving, and to control all kinds of noise to the extreme. However, the more technically difficult it is, the more it proves the lead of nature.

In the previous test of China Automobile Research Institute, whether it is the main and co-pilot positions that are most susceptible to noise, or the front cabin, exhaust pipe and other positions that are most prone to noise, Tianlai has achieved the highest evaluation of this test.

Before the "Quiet Star" certification, in September 2021, Tianlai also won the "King of Silence" in the 2021 China Mass Production Car Performance Competition CCPC Professional Station Sound Insulation and Noise Reduction Competition, surpassing a series of luxury brands such as Mercedes-Benz, BMW, Volvo and other luxury brands and new energy models that participated at that time.

From the "King of Silence" to the "Quiet Star", in addition to the use of high-strength double-layer sound insulation glass in the front windshield and side doors and windows of all models, in addition to a variety of suction sound insulation materials, silent tires and other materials added in many places on the body, ATR active torque tie rod system and ANC active noise reduction system are also very important for the noise and vibration of the engine and the suppression of environmental noise during the vehicle driving process.

It is worth mentioning that under the premise of not opening the ANC active noise reduction system and the ATR active torque tie rod system, the model tested by China Automobile Research Institute is still the sub-low version of Tianlai. This also confirms from the side that Tianlai refuses to be quietly graded, and basically achieves the excellent performance of the NVH of all models.

During this immersive experience, we also drove the car to the more congested and noisy downtown area. Even though the engine is frequently turned on and off, the cockpit inside the car is still very quiet.

Of course, in addition to the quiet experience, the VC-TURBO super variable engine can bring both comfort and sports power experience, and the ProPILOT super intelligent driving system can realize the intelligent driving experience of full-speed adaptive cruise, lane keeping, steering control and other driving assistance functions, which also makes the whole driving process very enjoyable and relaxed.

For users in the mid-to-high-end car market, isn't this the most ideal state to drive?

Red dot observation:

Whether it's a static cockpit experience or a dynamic driving experience, under the immersive experience of more than two hours, the most intuitive experience that Tianlai brings to me is comfort and quiet.

Frankly speaking, it is not easy to enjoy such an experience from every sense, every moment with the car, which requires not only to be seen and touched to the extreme, but also to work hard in the invisible place.

Therefore, from a comprehensive point of view, as the third private space of the user, the car cockpit not only achieves the comfort and enjoyment of home, but also brings more playability and entertainment through intelligent technology and power performance.