Did you know that five years ago, according to official statistics, 72 million people in China suffered from hearing loss and needed hearing aids, and the number of local hearing aid manufacturers had exceeded the 10,000 mark? With the continuous improvement of people's living standards, more and more people are beginning to pay attention to their own health and safety issues, and put forward higher requirements for hearing aid products. In this case, foreign manufacturers will naturally not let go of this huge market. But even so, six foreign companies still dominate the market, and tens of thousands of local manufacturers are being squeezed by six foreign companies.
Do you know why hearing aids have developed so slowly in China? Do you know how big the demand in the Chinese hearing aid market is? The first answer is that we don't have the core technology.
In the hearing aid industry, these six foreign companies dominate because they control the advantages of core technologies, which can be divided into five categories: noise reduction technology, transmission technology, suppressed feedback technology, compression amplification technology and positioning focus technology.
After putting on the hearing aid, entering a more complex environment, all kinds of noise is inevitable, such as traffic noise, wind noise, self-cleaning noise, noise and slight noise. These noises can have a big impact on people, so be prepared before using hearing aids. So for hearing aids, what noise must be avoided? And what should be done to make it achieve the desired effect? Under normal circumstances, the human ear can be screened by itself, but the hearing aid is not very easy to do, which requires the hearing aid to have a good noise reduction technology, and so does other technologies.
Can not wireless Bluetooth transmission technology, it is difficult to transmit sound to the user's ears without loss; do not suppress feedback technology, so once the hearing aid is not worn, you can not hear a clear and pleasant sound. Sound conveyed from the incubator to the ear canal may be received by the microphone, making a lot of noise. With hearing aids, if there is no compression amplification technology, we often encounter noise that cannot be heard for a while and unbearable for a while. Without positional focusing technology, we don't even know where the speaker is standing or who is speaking.
Because Western countries have mastered these core technologies, and most local companies on the mainland have failed to conquer them, foreign companies can charge up to $800,000 for a seat, a high-end hearing aid or a car. Chinese can only buy a small, ordinary, inexpensive hearing aid headset on the side of the road, just as cheap as buying cabbage in a vegetable market. Is it Chinese stupid? Is it Chinese lazy! What is even more bizarre is that this is not a disposable product Once the hearing aid is upgraded, foreign companies will flock to harvest another wave of "leeks"
At present, according to the latest news, many enterprises in the mainland are gradually making breakthroughs in these technical fields, and we look forward to seeing truly reliable and practical domestic products in the near future, and we sincerely hope that this day will come as soon as possible.
Do you know why hearing aids have developed so slowly in China? The first answer is that the domestic market has always been monopolized by foreign companies; the second answer is that Chinese local enterprises lack core technologies and cannot form their own brands. Both answers make sense, but they're not entirely true! The second answer is that there is no breakthrough in the mainland's research and development capabilities.
Of course, it is very important to be able to overcome the technical difficulties that others have overcome and narrow the gap between them, but being able to independently develop and innovate independently on the basis of other people's technology is also an integral part of gradually making up for the disadvantages of local hearing aid companies.
In terms of hearing aids, where can independent innovation and scientific breakthroughs be achieved?
The answer is very broad, as long as you can start from the following aspects. First, improve product performance and enhance reliability First of all, to ensure that the hearing aid itself has good quality and stable working conditions. Secondly, we must also do a good job in maintenance and maintenance. For example, hearing aids are made of titanium alloy, which is lightweight, strong and corrosion resistant. Hearing aids increase the waterproof and dustproof functions of the hearing aids to reduce the failure rate of the hearing aids. Choose the latest multifunction chip and add a soundscape resolution system to your old hearing aids. Further improve our five core technologies.
Prior to this, domestic local hearing aid companies have not yet mastered the core technology, so of course, independent research and development, scientific breakthroughs are impossible, but I believe that in the near future, these will be realized.
Do you know why hearing aids have developed so slowly in China? The second answer is that the products currently on the market are uneven and the quality is uneven; the first answer is due to the lack of professional and technical personnel and related standard systems in China; the third answer is that there is no unified and standardized industry management department in the mainland. The third answer is that the hearing aid wear rate in the mainland is relatively low.
Five years ago, Chinese official sector statistics showed that there were about 72 million hearing losses on the mainland, of which 35 million were severe hearing impairments, and even at a 5 percent rate, the number of people currently using hearing aids in China should exceed 1.75 million.
But what the hell is going on? This is a huge market! According to incomplete statistics, about 3 million people on the mainland need to receive hearing aid treatment every year. With the improvement of people's living standards, this number will further increase. At present, the number of deaf people who actually wear hearing aids in the mainland is less than 1% of the total number, not to mention the threshold of near 5%, while the wear rate in developed countries is 25%-30%.
There are three main reasons for this: the publicity is not in place, the pairing assistance is not in place, and the results are not obvious.
First of all, the mainland has ear day, every year we will spend a certain amount of money to promote ear day, but most of the ear day is directly stopped by practitioners, can not reach the user, which is why many people ignore the cause of hearing loss.
Secondly, the quality of hearing aids in the mainland market is uneven, and the after-sales service is even more unsatisfactory. Therefore, the first thing consumers consider when buying hearing aids is product quality and after-sales service, which is one of the two major problems that plague the majority of patients and wearers. Third, consumers are not aware of the parameters involved in the manual of the hearing aid. The report shows that among users who are not satisfied with hearing aids, only 20% of users are due to quality problems, and the remaining 80% of users are mainly due to errors in the selection process and after-sales service can not keep up.
Finally, people's understanding of hearing aids is biased, many people think that hearing aids, like glasses, will have an immediate effect when used, but in fact, it is not, hearing problems are far more complex than vision problems. Because hearing aids need to be fitted before wearing them, rather than relying solely on ear sounds to determine whether it is suitable for wearing hearing aids, it is said that if they are not worn properly, they will cause the loss of hearing impaired patients to increase; there are also some other factors. Because the current hearing aid technology can no longer meet the requirements, so the hearing aid wears out seriously, needs to be gradually adjusted, and even some hearing loss problems are more complex, this situation is not uncommon.
In short, we still have a long way to go to win this battle for ears, but we also believe that if we can work together in technology, research and development, markets, etc., we will be able to do this.