Lead
Introduction
The never-ending tianlai is setting off a new round of inner-roll waves of mid-to-high-end cars with practical actions.
Author 丨 Xu Jinkai
Responsible editor 丨 Cao Jiadong
Editor 丨Zhu Jinbin
The competition in the middle and high-end car market is the competition of market insight, but also the competition of technical strength, which is a banner for the development of the entire automobile market and guides the development direction of the future automobile market.
With the intensification of market competition, the competition in the high-end car market has become more and more fierce, from the previous engine, gearbox, chassis "three major pieces" competition, to today's space performance, intelligence, comfort of the comprehensive test, Hidden Dragon Crouching Tiger's high-end car market has long presented a master trick, beckoning fatal new market pattern.
In such a cruel market environment, Tianlai has become the king who goes against the trend. According to the data of the Association of Automobile Associations, the cumulative sales volume of Tianlai in the first quarter of this year was 48,374 units, an increase of 56.5% year-on-year, ranking behind Camry and Accord, and the pattern of the Japanese top three dominating the middle and high-end car market that has not been seen for many years has once again emerged.
Why is Tianlai able to re-enter the "top stage"?
It is because Tianlai has mastered the new laws of market competition.
On the eve of World Noise Day on April 16, TianLai received a certification certificate issued by the AD&H Certification Center of China Automobile Automobile, and was awarded the title of "Quiet Star" in a number of vehicle quietness tests for exceeding national standards, becoming the first joint venture B-class sedan to receive this title.
This is also another certification of Tianlai after ccPC China mass production car performance competition won the champion of sound insulation and noise reduction last year, and such a two-factor authentication will highlight the quiet advantages of Tianlai while also opening a new competitive pattern in the mid-to-high-end car market.
Demand escalates competition intensifies
In this era of oversupply, the car has long been separated from the simple tool attributes of the past, more is the embodiment of a way of life, and with the continuous intensification of competition in the car market and the continuous improvement of people's living standards, consumers have more and more requirements for cars, which quietness has also become an increasingly important factor in consumer car purchase decisions, and the performance of Tianlai is the best proof.
Although everyone's tolerance for vehicle noise is different, but the quieter models can always attract more consumers' favor, as a quiet model certified by China Automobile Research Institute and CCPC, Tianlai has a quiet performance that far exceeds that of the same level.
In the test experiment of China Automobile Research Institute, the sub-low-end model of the 2021 Tianlai 2.0L XL Comfort Edition was adopted, and the functions of ANC active noise reduction system and ATR active torque tie rod system were not turned on in the test. In such a case, Tianlai's driver's external ear measurement point coefficient is 3090, the co-driver's external ear measurement point coefficient is 3094, and the single point noise reduction coefficient of sound insulation in the test is greater than or equal to 3000 for the A level, and Tianlai has also achieved the highest evaluation of this test. This also means that during the driving process, both the main driver and the co-driver can get a quiet experience that far exceeds that of their peers.
If the quiet inside the car is exchanged for thick materials, then the quiet outside the car shows a deep technical accumulation to a large extent.
In the detection of noise outside the vehicle, China Automobile Research Institute uses the noise transfer function to measure the sensitivity of a single point, which is less than or equal to 3100 for class A (the highest level), and detects the two places with the highest noise in the front cabin and exhaust port of the vehicle. In this test, Tianlai's previous cabin measurement point coefficient of 3061 and exhaust pipe mouth measurement point factor of 3094 were the highest rated. Such achievements also largely confirm the fact that at last year's CCP China mass production car performance competition, Tianlai surpassed the same level of models with outstanding tranquility, and even led BMW, Mercedes-Benz, Volvo and other luxury brands and many new energy models.
As a model known for comfort in the high-end car market, Tianlai has been popular with the reputation of "big sofa", leading the comfort development of the middle and high-end car market, and now today, under the premise of maintaining the comfort of the ride before, Tianlai has made sufficient efforts in tranquility, so that the comfort upgrade from body to spirit has enabled Tianlai to obtain the strength to ride the middle and high-end car market again.
With the continuous upgrading of consumer demand, consumers' requirements for vehicle tranquility will also become higher and higher, and Tianlai's strong operation of taking the lead in grasping the advance layout of consumer trends will also help it to achieve a leading position in the fierce competition of the next round of high-end car market.
Only when there is material is strength
Seeing here, some people may say that it is not difficult to get a quiet car experience, and adding more soundproof cotton to the car can reduce noise very well. Frankly speaking, such routine operations have a certain effect on reducing the noise of vehicles, but if you want to control the noise at the lowest level and achieve the transcendence of luxury brands and even new energy models, you need more technical support.
In order to make Tianlai better in terms of tranquility, Dongfeng Nissan has applied many advanced technologies to Tianlai. Not only the front windshield and side doors and windows of the whole series of models are made of high-strength double-layer soundproof glass, but also equipped with ATR active torque tie rod system to control the engine vibration, so that the multi-pronged approach can make Tianlai become the "quiet star" of the world.
The double-layer sound insulation glass adopted by Tianlai adopts three-layer extrusion technology, which effectively absorbs noise through the polymer PVB film interlayer, and directly reduces the adverse effects of the external environment on the inside of the car. Not only that, TianLai also innovates the use of double-layer acoustic insulation cotton materials such as the top, bottom and front of the vehicle, and uses the method of increasing damping pads to suppress the vibration of sheet metal parts and reduce the generation of noise from the root.
Most notably, in order to reduce the noise generated by the engine, Tianlai is also equipped with an ATR active torque tie rod system, which monitors the engine vibration through electronic unit control and generates reverse vibration, which largely prevents the transmission of engine noise and vibration through the subframe to the car.
This way of eliminating noise from the root is the basis for Tianlai to be able to win the "Star of Tranquility".
In order to enable consumers to enjoy a quieter and more comfortable car experience, Tianlai is equipped with ANC active noise reduction system and top BOSE audio. Among them, the ANC active noise reduction system can emit the same frequency reverse sound wave through the speaker to cancel out the noise during the vehicle driving; the BOSE sound system with 9 speakers can easily restore the audio sound of the middle and high levels, adding theater-level music enjoyment to the driving process.
From the previous "big sofa" to the current formation of sofa + quiet + BOSS audio, which is comparable to the pattern of the theater, Tianlai's understanding of comfort has long stepped onto a new level, so the state of continuous development in the direction of comfort is also the best embodiment of Dongfeng Nissan's strong technical support and deep market understanding, and such a "double guarantee" also points out the direction for the development of Tianlai while building a new comfort connotation.
The never-ending tianlai is setting off a new round of inner-roll waves of mid-to-high-end cars with practical actions.
| Xu Jinkai |
Record ignorance in order to witness growth.