22/02/09
Lead
Dongfeng Nissan will form a complete brand layout of Venucia, Nissan, Infiniti, low, medium and high, so that the situation of coordinated development will also create more possibilities for the future of Dongfeng Nissan.
Author 丨 Xu Jinkai
Responsible editor 丨 Xu Jinkai
Edit 丨 Chic
It was a good start.
According to the news released by Dongfeng Nissan official micro, in the past January, Dongfeng Nissan's terminal sales were 111,333 vehicles. Among them, the sales volume of the Japanese product brand was 100,018 units, and the sales volume of Dongfeng Nissan Venucia was 10,008 units, an increase of 24.9% year-on-year, and according to such information, it is not difficult to calculate that Infiniti, which has just been included in the Dongfeng Nissan system, sold 1,307 vehicles in January.
It is difficult to find anything from the cold data alone, but if you look closely, you will understand that the three brands have their own highlights.
As far as the largest Japanese product brand is concerned, there are many remarkable points. According to the data, the terminal sales of Tianlai in January were 18,739 units, an increase of 19.1% year-on-year, and with the rapid growth of Tianlai, the mid-to-high-end car market will gradually restore the pattern dominated by the top three Japanese.
If the rapid growth of Tianlai has increased the brand height of Dongfeng Nissan, then the stable performance of Xuanyi has laid the foundation for Dongfeng Nissan's million sales. According to the data, the terminal sales of Xuanyi Portfolio in January were 49,982 vehicles, in addition to the previous Xuanyi Classic and the 14th generation Xuanyi, Xuanyi e-power version models also began to be gradually delivered, which also means that Xuanyi Portfolio will harvest higher sales quality.
In addition to the stable performance of the sedan camp, the SUV sector is also in the limelight. According to the data, terminal sales in the Dongfeng Nissan SUV camp in January were 34,170 units, of which the terminal sales of the new Qashqai were 20,486 units, an increase of 25.4% year-on-year. In addition to Qashqai, Dongfeng Nissan also has four models in the SUV sector, Jinke, Qijun, Loulan and Tuda, and from the flat performance of the three models of Jinke, Loulan and Tuda in the past and the increasing visibility of the new Qijun, the terminal sales of Qijun in January should exceed 6,000 vehicles.
Compared with the performance of the Japanese product brand, Dongfeng Nissan Venucia has more development potential, and the data shows that in January, Dongfeng Nissan Venucia sold 14,001 units of the whole vehicle series, an increase of 126.3% year-on-year, of which EV terminal retail sales increased by 126% year-on-year. On the one hand, such achievements benefit from the leading role of Venucia Big V, on the other hand, it also shows venucia's positioning of focusing on the development of pure electric vehicles in the future, and all of this is based on Venucia's return to Dongfeng Nissan, from design and production to sales and marketing, which gives strength to the development of Dongfeng Nissan Venucia.
Similar to the Venucia brand, Infiniti, which has just returned to the arms of Dongfeng Nissan, will also receive strong support. Infiniti, the third brand of Dongfeng Nissan, will also make full use of the advantages of Dongfeng Nissan's entire value chain in research and development, manufacturing and management, explore new mobility business models, and contribute to the brand's strength in electrification, autonomous driving, mobile Internet and shared mobility services.
With the upward development of Infiniti, the breakthrough of the Japanese product brand will also be opened, and Dongfeng Nissan will form a complete brand layout of Venucia, Nissan, Infiniti, low, medium and high, so that the situation of coordinated development will also create more possibilities for the future of Dongfeng Nissan.
Xu Jinkai
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