22/03/28
Lead
The huge market space and flexible development model will become the main factors to help the rapid development of Dongfeng Fukang, and with the rapid development of Dongfeng Fukang, Dongfeng Dongfeng Fukang Automobile will gradually open a new era of electrification development, laying a solid foundation for the electrification transformation of the automotive industry.
Author 丨 Xu Jinkai
Responsible editor 丨 Xu Jinkai
Edit 丨 Chic
As Beverly Whu Kang once again charges forward, a new era will quietly begin.
On March 28, the third model of Dongfeng Fukang brand - Fukang ES600 was officially listed, as an important grasp of Dongfeng Dongfeng Dongfeng Automobile in the field of new energy, Dongfeng Fukang carries the mission of opening up the new energy market, and as a new pure electric vehicle model, Fukang ES600 is also positioned as a high-quality high-quality pure electric car, and will establish a new banner of B-end market all-round pure electric car as its goal.
For DPCA, Fukang has condensed too many emotions, which is not only the best embodiment of the spirit of DPCA to open up territory and expand the territory, but also an important symbol of DPCA to open a new journey. For Chinese consumers, Fukang is the common memory of a generation, which together with Jetta and Santana has supported people's yearning for car life.
With the deepening of industry changes, Fukang has also re-entered people's vision with a different attitude. In 2018, Fukang officially returned in the form of an independent brand, and its first model, The Fukang ES500, quickly became a hot product in the B-end market, and in 2020, the e-Elysee launched by Fukang also became the first choice for many driving schools.
Two models, four years, so that Dongfeng Fukang in the new energy market has accumulated a wealth of experience, such experience will also become an important force to promote The Fukang ES600 stride forward.
1
Deep ploughing of the "test field"
Unlike many new energy models that have pointed out to ordinary consumers once they came out, Fukang has chosen a road that few people take, from ES500 to e-Elysées to today's ES600, all of which appear as the role of the service B-end, and taxis, online ride-hailing cars, coach cars, etc. have also become the most concentrated places for Fukang brand models.
Compared with ordinary private cars, taxis, online car ride-hailing, coach car use scene is more demanding, so that the industry has been circulating "taxi is the test of vehicle quality and reliability of the touchstone" saying, more people will be such a harsh car use scene called "test field", less than a last resort, few car companies will take their products to such a market for inspection, after all, this puts forward higher requirements for the practicality, reliability, durability and many other aspects of the vehicle.
Dongfeng Fukang does the opposite, tempering its own product quality in more stringent car use scenarios, which is not only the best interpretation of the Shenlong conscience car, the assured car, and the safety car, but also the best embodiment of the responsibility for many consumers to the end. As a new model launched by the Fukang brand, the Beverly Whu kang ES600 has pushed the product strength to a new height.
The AVIC lithium battery pack equipped with The Aviation Lithium Battery Pack on the ES600 has undergone 16 types of extreme monomer tests (fire, salt spray, thermal cycling, mechanical shock, extrusion, direction simulation, seawater immersion, drop, temperature shock, vibration test, flip, over-temperature protection, high altitude, collision, overcharge, short circuit protection), with a total of 109 test items. Not only can it achieve a cold temperature of -37 °C, but also operate normally in a working environment from -20 °C to 55 °C, which provides a guarantee for the long endurance and safety of the new car.
Like the battery, the permanent magnet synchronous motor equipped with the new car has also undergone a number of tests such as overspeed test, strength test, moisture test, corrosion test, low temperature test, high temperature test, atmospheric thermal shock test, dustproof test, waterproof test, NVH test, etc., with more than 100 product verifications. The motor has a peak power of 110 kW and a peak torque of 230 Nm and a maximum life of up to 10 years.
Thanks to the outstanding performance of batteries and motors, the comprehensive cruising range of The Beverly Wilshire ES600 has reached 430km, as well as the constant speed cruising range of 530 km, coupled with a fast charging system of only 0.6h (30%-80%), which can meet the travel needs of the vast majority of users.
What is more worth mentioning is that The Wellcome ES600 not only provides two models with a guidance price of 153,800 yuan for the rental version and the online dating version, but also can be customized according to the needs of large customers such as different configurations, order volumes, and supporting financial policies, and the actual price will also be different. Coupled with financial solutions such as a down payment of as low as 10%, up to 60 periods and many ultra-long warranty policies, the new car is extremely competitive in the same market range, and it is the best proof that it will receive 30,000 orders once it is listed.
2
Beverly Wilshire's opportunities
"Dongfeng Fukang ES600 fully coordinates the advantages of both shareholders, integrates the 'three electric' technical advantages of Dongfeng Group, Stellantis Group's global and strict car manufacturing technology, and also has the 'conscience car' quality assurance and after-sales guarantee that Dongfeng Fukang Automobile has continuously upgraded in recent years, which will provide our customers with a new car experience and better service." At the press conference, Zhang Zutong, member of the Standing Committee of the Party Committee and deputy general manager of Dongfeng Company and chairman of Dongfeng DPCA, said so.
Zhang Zutong not only said the competitiveness of Fukang ES600, but also pointed out the direction for the development of Dongfeng Fukang from the side.
Compared with Dongfeng Citroen and Dongfeng Peugeot, Dongfeng Fukang, which is completely controlled by Dongfeng Dongfeng Automobile, is more flexible, it can not only use the Global Manufacturing Standards of Stellantis, but also integrate Dongfeng's accumulation in the field of electrification, so that the coordinated way will gradually establish Dongfeng Fukang's position in the new energy market.
Under the vigorous promotion of the state, independent brands have achieved a leading trend in the new energy market, and China has rapidly grown into the world's largest new energy market. According to the "New Energy Vehicle Industry Development Plan" released by the Ministry of Industry and Information Technology at the end of last year, the proportion of new energy vehicle production and sales in 2025 will increase from the original 20% to 25%, that is, the production and sales scale of 8.75 million vehicles will reach in 2025, which means that the new energy market has huge room for development.
Subject to the rhythm of global development, joint venture brands are generally slower on the road to new energy development, in such an industry background, it is a good way to quickly use joint venture independent brands to enter the new energy market, which can not only use china's technology accumulation in electrification to create product advantages, but also become the "pioneer" of the joint venture company's "electric shock", and accumulate strength for the subsequent joint venture brand to enter the new energy market.
More coincidentally, The Fukang ES600 is also the first model launched on the occasion of the 30th anniversary of the establishment of DPCA, 30 years ago, Fukang can be called the best business card of DPCA, 30 years later, Dongfeng Fukang has put on the cloak of electricity, cut thorns, and opened up the territory for the electrification development of DPCA, and Fukang will play the most beautiful music in the era of electrification.
Xu Jinkai
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