At the beginning of each month, the new car-making forces rely on the advantages of the direct operation model, and will always be ahead of traditional brands to announce last month's sales report. At present, the new car-making forces have basically announced the sales volume in April, which is expected. But unexpectedly, some traditional car companies have also announced their sales in April recently, one of which is DPCA. From the book data, the sales performance of DPCA this year is not bad, let's take a look at the specifics.
January-April cumulative sales increased by 58% year-on-year
In April, DPCA delivered 9,316 vehicles, the 17th consecutive month of positive year-on-year growth for DPCA, which means that the sales of DPCA have been on the rise for more than a year. In addition, DPCA's cumulative sales from January to April reached 39,632 units, an increase of 58% year-on-year.
There are many uncertainties in this year's car market, one will be a shortage of chip supply, one will increase the price of raw materials, and the other will be repeatedly affected, you can imagine how difficult this year's car market is, no less than the car market in the past year. However, it is not easy for DPCA to achieve such achievements in such a big environment. So, what is the reason for the sales of DPCA in the past year? The answer is undoubtedly reform.
Reform is the way back on the track
First, there is the "reform" of products. It can be seen that nowadays, whether it is Dongfeng Peugeot or Dongfeng Citroen, the design style is more and more in line with the aesthetics of the Chinese people, and the trade-offs in configuration are more abundant, and the Versailles C5X is the best example. The new car design is novel and trendy, there is a style of coupe, but there is no sacrificial space, coupled with the characteristics of high matching, it is in line with the needs of the Chinese people, so this car is also the highest-selling model of DPCA, and its importance is naturally self-evident. In addition, many of the products of DPCA automobile also implement brand strategic actions, so that the allocation is not increased, which attracts the attention of some consumers.
Secondly, it is the upgrading and reform of brand services. In the past year, the sales of DPCA have picked up, which is inseparable from the upgrading of services. DPCA has released the "Yuan + Plan", which includes several dimensions of "products are more Chinese, marketing is more accurate, service is more reliable, and operation is more efficient", and launched the "Five Hearts Guardian Action" to provide users with protection, such as 7-day returnable cars, 1-year insurance for new cars, 5-year warranty and worry-free, 24-hour rescue and 2-hour delivery and so on. Judging from the current sales volume, the innovation of products, services and other dimensions has regained the trust of customers.
The "two-bedroom, one-hall" scheme may be the key
In fact, DPCA has been deeply engaged in the Chinese market for many years and has achieved good results, with a sales record of 704,800 vehicles in the previous year. Unfortunately, DPCA did not continue to sell hotly, and sales fell for 5 consecutive years since 2016. In recent years, DPCA has finally realized the necessity of localization, so it has also made some adjustments, and thus the "two-bedroom, one-room" scheme has emerged.
Some people may not be clear about DPCA's "two-room and one-room" scheme, "two-room" means that Dongfeng Citroen will be led by the Chinese side, and Dongfeng Peugeot will be dominated by the French side; "one hall" refers to the sharing of existing dimensions such as technology, production and quality system. In other words, DPCA now pays more attention to localization.
From the analysis of its internal structure, such a plan will also mobilize the enthusiasm of the two major brands due to competitive relations, which may be a good opportunity for DPCA. Of course, from the perspective of the current speed of product development, it is impossible for DPCA to return to the peak era overnight, and whether this year's goal can be completed is also a major challenge.
According to the plan, the sales target of DPCA this year is to reach 170,000 vehicles, challenging 200,000 vehicles. The cumulative sales of 1-4 months this year are close to 40,000 vehicles, which is still 130,000 vehicles, the remaining 8 months of this year, equivalent to DPCA car to reach more than 16,000 vehicles per month to complete this year's task, just by Versailles C5X, the new 4008 and other models is not enough, so this year DPCA will have what new products to launch, it is worth looking forward to.
Auto Network Review: Overcome difficulties and forge ahead, and the sales target is expected to be achieved
As analyzed above, it is not without challenges to complete the sales target of 170,000 that will be reached this year, but it is not impossible to achieve according to the development trend of DPCA's positive growth for 17 consecutive months. Nowadays, the main sales model of Dongfeng Dongfeng Automobile is Versailles C5X, with monthly sales of about 4,000 or 5,000 units, indicating that the design, configuration, and even car-making logic of this car have been recognized by some consumers.
The future products of DPCA, or the "road to reform", can slowly move closer and evolve in this direction, bringing more competitive products to consumers, while overcoming problems such as production capacity and supply chain this year, and is expected to achieve this year's sales target and challenge the 200,000 mark. As for whether the challenge can be completed in the end, let's wait and see.