I still remember that the former DPCA car is so divine, before there are Citroën Fukang and Elysée, after the Peugeot 408 and Citroën C6, C5, in the domestic market of French cars, the market share of DPCA is quite important. But now, with the power of Japanese and independent brands, DPCA is not so godly.
Recently, according to our latest understanding from the official, DPCA announced the latest sales, according to statistics, the cumulative sales of 1-4 months was 39632 vehicles, an increase of 57.7% compared with the same period last year, it is worth mentioning that this is the 17th consecutive month to achieve positive year-on-year sales growth.
Among them, the wholesale volume in April was 9316 vehicles, an increase of 22.7% year-on-year, at the same time, the more accurate amount of insurance also reached 8152 vehicles, mainly thanks to dongfeng citroen, Dongfeng Peugeot and Dongfeng Fukang three brands, but did not publish the sales data of specific models, we will make up for it.
But it is understood that DPCA has previously said that the sales target for 2022 is 170,000 vehicles, and even to challenge 200,000 vehicles, if according to the minimum target of 170,000 and the results that have been achieved so far, only 23.3% of the sales target has been completed, and the remaining 8 months must ensure that the monthly sales volume is more than 16,000 vehicles, it is obvious that the variables are still very large.
Take Dongfeng Citroen as an example, at least in 2022 the market dominance will definitely be Versailles C5 X, of course, sales will also tilt to it. With the name of the circle and the new design to win the recognition of the market, at first people are still more concerned, curiosity is at stake, but now more back to rationality, the recently listed Versailles C5 X FM version is not interested.
On the Dongfeng Peugeot side, the current model should be updated, and it is also redesigned, in addition, it is worth noting that the new Peugeot 308 is expected to be officially launched within this year, and the peugeot 308 travel version accompanied by its derivative model is also expected to be introduced into The country.
Written in the end; about the DPCA, from the earlier Yuan + plan, to the current "two rooms and one hall", the strategy is very large, but the implementation is also very critical, and the road in the future is obstructed and long.