In 2021, DPCA launched a very personalized model - Versailles C5 X, with Chinese manufacturing to understand the Chinese people, and excellent cost performance, its monthly sales reached more than 4,000 units, which is a rare hot new car of DPCA.
Today, the new C4 continues the design of versailles C5 X in appearance, and the starting price will be lower in the future, compared to Corolla and Xuanyi, personalization will be its biggest advantage. The new car is expected to sell 7500 units per month, which also shows the expectations of DPCA.
e Car learned that DPCA is bidding for the technical transformation project of C41 models, C41 is the internal code name of the new C4 hatchback version, which also means that in addition to the C43 (the replacement model of the current C4L) that DPCA has planned, it is very likely that the original version will introduce the new C4. The appearance of the new car has a high degree of similarity with the Versailles C5 X, both adopt the design style of crossovers, which can be regarded as "small Versailles C5 X", and are expected to start at about 100,000 yuan, competing with toyota Corolla and other models.
According to Dongfeng Citroen related suppliers, the C43 is positioned as a boutique and strategic model of DPCA in the next three years, with plans to produce 540,000 units in six years and an average monthly sales volume of 7,500 vehicles. The C41 is planned to have an annual production capacity of 36,000 vehicles, with an average monthly sales of 3,000 vehicles, which can also be seen from the official definition and defined as a volume model, and it is expected that the main C43 sedan model will meet the current car purchase needs of domestic consumers.
As can be seen from the price of the Versailles C5 X, Dongfeng Citroen has made changes at the marketing level. The Versailles C5 X began to adopt the strategy of fighting a price war with high and low prices, and the competitiveness changed from the previous joint venture/product advantage to the price. From this point of view, the new C4 will inevitably use this set of tactics to compete with the same level of Toyota Corolla, Nissan Xuanyi and so on. Referring to the price change between the Versailles C5X and the old C5 and the price of the old C4L, it is expected that the price of the new C4 will not be as large as the Versailles C5X, or remain around 10,000 yuan, starting at about 100,000 yuan.