There is no doubt that versailles C5X is the "life-saving straw" of Dongfeng Citroen, and it can also be said that Dongfeng Citroen's last hope, if this car can be achieved, Dongfeng Citroen still has the hope of starting, at least at the product level, there is a new idea; if not, with dongfeng Citroen's sales volume and market position in the domestic market, it seems that it does not make much sense to continue to insist on it...
For Dongfeng Citroen, whose overall sales are relatively sluggish, the sales volume of versailles C5X is undoubtedly a "weather vane", and its sales not only represent the car itself, but also reflect the market and consumers' recognition of Dongfeng Citroen's product settings and concepts. Such a change can also be seen from the very different evaluation views of the car among some car critics over the past long time, and sales are the only "weapon" that the Versailles C5X can handle to cope with the changes.
However, in March, the sales of the Versailles C5X car were "true or false", which once again caused a small discussion on the Internet.
According to the sales data given by Dongfeng Citroen, the sales volume of the Versailles C5X reached 4700 units in March 2022, which is undoubtedly a very good sales performance for this car.
But we through various channels to query the Versailles C5X insurance data, the results are in March Versailles C5X on the month of the insurance volume of 1058 vehicles, the amount of insurance and sales difference of 3642 vehicles, the gap is probably a little too big, then some netizens said, Versailles C5X in March 4700 vehicle sales data, there may be people lying!
First of all, from the perspective of products, we have always believed that the Versailles C5X is a joint venture medium-sized car full of "humility", the launch of a medium-sized hatchback station wagon in the domestic market, which was originally a risky thing, but fortunately, the Versailles C5X gave enough sincerity, the price of 143,700-18.67 million is not high in itself, and the price of the top model is equivalent to the price of many joint venture mid-size car entry models, at least proving that this hatchback product is not rushing to cut the feelings of leeks.
At the same time, as a low-priced joint venture medium-sized car, the overall product strength of this car is still very good, this model is equipped with a 175-horsepower 1.6T turbo engine with an 8-speed manual transmission, the overall power performance can not be said to be strong, but it is also a medium-high level, after all, some medium-sized cars also have 150 horsepower 1.4T engines! And in addition to the minimum model, starting from the 158,700 models, it is equipped with lane departure warning, lane keeping, road traffic sign recognition, active braking, fatigue driving reminder, and full-speed adaptive cruise.
More importantly, this car is fully equipped with variable suspension functions, which can adjust the softness and hardness of the suspension, which is very rare in many 200,000-level joint venture mid-size cars. So from these aspects, in fact, this car is very cost-effective at least in the book data. After affirming the strength of the Versailles C5X, let's go back and look at the sales volume. We believe that whether it is the amount of insurance or the sales data given by the multiplication association, the possibility of "lying" is not very likely!
First of all, the data released by Citroën, that is, wholesale sales, wholesale sales and terminal sales are not the same, wholesale sales represent the number of new cars sent from manufacturers to dealers this month, and terminal sales are the actual number of dealers delivered to consumers, which is also a gap, for C5X, which is not a very large absolute sales model, basically wholesale volume is greater than terminal sales.
And recently, due to well-known reasons, logistics sales in many areas are indeed not high, which leads to some models wholesale out, did not reach the dealer at a relatively high speed, and delivered to consumers, which led to wholesale sales greater than the actual delivery volume, that is, the amount of insurance, because now many models in the delivery, at least the traffic insurance is necessary to handle, so the amount of insurance represents the actual terminal sales.
So in fact, in our opinion, although the gap between the wholesale sales and terminal sales of Versailles in March is relatively large, and even gives people the illusion that manufacturers are lying, we think that this possibility is not very large, and may still be in the process of transportation and delivery, there are some obstacles.
Of course, from the perspective of products, as a hatchback mid-level car, itself is a niche product, and the number of market audiences is essentially limited, which is different from those sedan mid-size cars. Therefore, it is normal for the terminal sales of Versailles C5X to decline, and even have little to do with the strength of the product, because the audience is limited, the overall consumer stock is constantly decreasing, because the sales are not good, we deny the product strength of this car, we feel completely unnecessary.