The online car market learned that Chery's high-end brand Xingtu had 1,407 insured vehicles in March, down 6% year-on-year and up 22% month-on-month. In the first quarter, the cumulative number of insured vehicles was 6,560, up 38% year-on-year. Among them, Xingtu Chasing Wind had 453 insured vehicles in March, down 16% year-on-year and up 0.2% month-on-month, and 2,708 vehicles in the first quarter, up 41% year-on-year. This year, the Xingtu brand plans to achieve a full-dimensional upgrade of sales, channels, brand power and profits on the basis of last year.
In terms of specific models, Xingtu Lingyun was the most popular, with 516 vehicles in March, down 20% year-on-year, up 31% month-on-month, and the cumulative number of insurance in the first quarter was 2,232, an increase of 13% year-on-year. In addition, Xingtu Lanyue also maintained a good growth rate, with 182 vehicles on the month, down 34% year-on-year and up 32% month-on-month, while the amount of insurance on Lingyun S was less than 100.
At present, Xingtu has formed three major single product series of chasing wind, lingyun and lanyue, and will continue to be iteratively upgraded based on existing products in the future. At least 4 new cars are planned for this year. Among them, the 5-seat version of the moon will open pre-sale this week, and the overall size is comparable to the joint venture brand benchmark model Volkswagen Tuang, but the shape is more domineering, and the starting price is expected to start at about 183,900 yuan.