Upgrading from a car to a car brand, just as "Jetta" is to FAW-Volkswagen, and "Dongfeng Fukang" is also to DPCA.
Speaking of the "old three" in the automobile market, I believe that many people have not seen it, but most people know that it is the three cars of Santana, Jetta and Fukang, which were once a symbol of identity and wealth, and also carried the good memories of generations.
Today, Santana, the two heroes of Volkswagen, has announced the suspension of production, and jetta has become a brand after the suspension of production; Fukang, which was discontinued in 2008, has announced its return as the third sub-brand of DPCA. Unlike Jetta, Dongfeng Fukang focuses on the new energy market.
On March 28, DPCA released the new Dongfeng Fukang ES600, and announced that "Dongfeng Fukang" became the third sub-brand of Dongfeng PLUCO, alongside the two sub-brands of Dongfeng Citroen and Dongfeng Peugeot, and hung a new LOGO. In the future, "Dongfeng Fukang" will focus on the new energy vehicle market and successively launch a variety of pure electric and plug-in hybrid vehicles.
At present, under the brand model of the official website of Dongfeng DPCA, Dongfeng Fukang has been juxtaposed with Dongfeng Peugeot and Dongfeng Citroen, showing that the brand has officially landed. Click on the page of Dongfeng Fukang, only e Elysee model information. For Dongfeng Fukang, just as Jetta is to FAW-Volkswagen, Santana will not rule out that it will return to the market in the form of new energy in the future.
Dongfeng Fukang ES600 is a pure electric car, with two models, rental version and online version, mainly for the B-end travel market. Its market guidance price is 153,800 yuan, and the Dongfeng Fukang ES600 looks very familiar, which is the previous generation of Dongfeng Peugeot 408, which means that the ES600 is an oil-to-electricity model. However, its front grille was changed from a horizontal strip to a star mesh grille, and other changes were not large.
Dongfeng Fukang ES600 body size is 4750mm/1820mm/1518mm, wheelbase is 2730mm, height is slightly increased, other dimensions have not changed, the interior is also relatively simple and practical, equipped with old-fashioned steering wheel style, equipped with LCD instruments and longitudinal display, the transmission adopts a knob-type gear shift structure.
Powerly, Dongfeng Fukang ES600 is equipped with a drive motor with a maximum power of 110kW, a peak torque of 230 N·m, a lithium battery with a capacity of 53.59kWh, and a NEDC range of 430 kilometers, which is also a relatively common endurance performance in the online car market.
As early as 2018, Su Weibin, then general manager of DPCA, revealed that Fukang will meet domestic consumers again as a new energy brand and will become the third brand of DPCA to fill the blank market under the Citroen and Peugeot brands. However, for a long time after the DPCA, it was in a downturn and had no time to take care of others.
After more than four years of brewing, Dongfeng Fukang announced its return, although the official claim that the order has exceeded 30,000, delivered more than 1,000, but whether it is the model or product quality, it is really not upscale. As a classic model of Fukang, but wearing a 408 shell to come back, people are disappointed, but also the old model to change the idea of electric, new bottles of old wine.
It is not wrong to do B-end and online car-hailing, but the B-end market capacity is limited after all, all major brands have targeted models, and the advantages of Dongfeng Fukang oil-to-electricity models are not large, so only the B-end market is very narrow, and if you want to go long-term, you still have to face C-end customers.
BAIC BJEV, which was once a beautiful one, is now struggling on the road of transformation, but Dongfeng Fukang still has to follow in its footsteps. People are greatly puzzled, whether it is Citroen or Peugeot, in the new energy market is a serious lack of, there is not much technology output, the so-called Dongfeng Fukang ES600 is to the old model of oil to electricity play, has not been suitable for the needs of new energy vehicles.
Such a short-sighted act is not only useless to Dongfeng Fukang, but also harmful to the DPCA brand. After more than two years of lying down and trying to be bold, the DPCA car just started to pick up and really can't stand the toss.