Among the many factions in the automotive market, French brands are an alternative. Almost everyone who has contact with French cars basically knows the problems existing in French cars, including car owners, repairmen and even their own sales, but the French brands themselves are not aware of the problems in their own products and brands. As a result, the market has gradually been snubbed by consumers, and now it has completely become a niche brand, including Peugeot, which I want to talk to you about today.
The reason why we talked about Peugeot is because I recently saw a spy photo of Peugeot's new sedan. Although the new car in the spy photo is covered with thick camouflage, we can probably tell that it is a compact family car; the compact model currently on sale by Peugeot is the Peugeot 408, which has not been upgraded since it was launched in June 2020. Therefore, I judge that the spy photo may be a 408 modification product, or a replacement for 408.
In fact, I prefer the latter. Although the Peugeot 408 has a pivotal position in the family camp, it considers that the Peugeot brand itself has been completely marginalized in the domestic market. At this time, the best chess hand is not to update and iterate on the old product, but to create a new ... At least let consumers look at the new model, there is a better chance of winning. That is to say, even if Peugeot wants to eat the old (brand influence), I am afraid that there is no capital now, and it can only fight to the death.
With such a thick disguise, the information we can draw is very limited. Peugeot didn't even want to leak the wheel shape. However, the headlights part is not covered by a large area, it seems that the editor once again saw the halogen bulb? ...... Well, I'm not sure if this is the final version of the car, but it's safe to say that if Peugeot still treats consumers the way it used to, I'm afraid it's going to be in vain.
It is undeniable that today's automobile market is dominated by young people. Peugeot brings a new car to win people's recognition, no less difficult than opening a new brand. Interestingly, because young people are good at using tools such as online search, Peugeot's new car may also be dragged down by brand influence.
That is to say, no matter from which point of view, the prospects of this car will not be too good. However, this does not mean that Peugeot does not have the opportunity to turn over.
The car in the spy photo will be officially unveiled this year, as long as Peugeot shows much more sincerity than before, there is still a chance for the Jedi to fight back. So speaking of which, we've found that it's going to be an epoch-making product for Peugeot, at least that's what it thinks. Just like Versailles to Citroen, we see that when consumers can't buy it.