Because there are not many B-class models available in China in the past few years, the product strength of independent brand models is not strong enough, so most people buy cars and attach great importance to brand influence. Today, the domestic automobile consumer market has undergone profound changes, the car market is more diversified, and product strength is king. If a model has a good product force, coupled with a good brand influence, it is like a tiger.
I think the new generation of Mondeo has such advantages. After the replacement, Mondeo is refreshing, the design of the whole vehicle is sporty and elegant, the body size is fully upgraded, the practicality is stronger, and the Mondeo is also a star model in the B-class car market, with a strong brand influence. The new generation of Mondeo officially opened the pre-sale on March 18, the pre-sale manufacturer guidance price of 159,800 ~ 219,800 yuan, the starting price is lower than the previous generation of models, in addition to the upgrade of product strength, the price is also enough to reflect the sincerity of the new generation of Mondeo.
Carry movement and elegance through to the end
As the star model of the former B-class car market, the sports body, large mouth grille and other characteristics of the sporty elegant shape are impressive, and the Mondeo can be said to be the pinnacle of the design of Ford's family car of that era. The design and development of the new generation of Mondeo is led by the Chinese design team, who understand local consumers better and understand how to integrate the new "potential energy aesthetic" design concept on the basis of inheriting the classic design of the Ford brand, while fully absorbing the needs of Chinese users for innovation, technology and design, and reshaping the classic with innovation.
The overall design of the new generation of Mondeo is sporty and elegant, but the shape is more radical than the previous generation. The lines are angular, the front face design is more layered, the long wheelbase makes the body side highlight the elegant temperament, and the detail design such as hidden door handles makes the wholeness of the model stronger and more futuristic.
Although the sporty and gorgeous appearance will indeed attract a lot of face control, only the model that is consistent in appearance will be recognized by more consumers. The sportiness of the new generation of Mondeo is not only reflected in the appearance, but also the abundant power is its sports core. The new car is equipped with a power combination of 2.0T+8AT, and Ford's fourth-generation Ecoboost 2.0T engine can provide strong power while meeting stringent emission standards, accelerating 0 to 100km/h by 6.5 seconds, and its power performance is obvious in the same class of joint venture models.
The new generation of Mondeo's overall tuning is more sporty, and in order to meet the power needs of different road conditions, the new car supports three modes: standard, energy saving and sports. In the urban expressway or high-speed can open the standard mode, so that the vehicle power response to maintain the normal standard, driving control is more handy; on the urban congestion road, the engine idle state load is larger, it is recommended to open the energy-saving mode, reduce fuel consumption; in the case of mountain road or road conditions in general, it is more recommended to exercise mode, stronger power output can ensure stronger passability, improve travel efficiency.
Large space + huge screen, the practicality is full
The new generation of Mondeo not only makes consumers feel the sincerity of power, as a typical B-class car, its body size performance is quite excellent. The new generation of Mondeo has a length, width and height of 4935/1875/1500mm, a wheelbase of 2945mm, a wheelbase of nearly 3 meters, which makes the rear seat space spacious enough to achieve the sitting posture of executive-class models, and the nearly 5 meters long car creates a generous trunk space, with a maximum volume of 520L, full of practicality.
"Immersive experience" is also a hot word in recent years, car companies by creating a larger, clearer central control screen to achieve better visual effects to meet everyone's rising consumer demand. The new generation of Mondeo integrates a 12.3-inch dashboard and a 27-inch central control screen in the form of a 1.1-meter ultra-wide area HD giant screen, making the cockpit more futuristic, and the larger screen makes the vehicle information display clear at a glance. The central control screen can also realize the coordinated operation of the main and co-pilot positions, which is more practical, while allowing the driver's attention to focus more on the driving itself, improving the safety of driving.
summary
Combined with the product strength and brand influence of the new generation of Mondeo, everyone feels the atmosphere of "the return of the king". As a typical B-class car, the new generation of Mondeo will be a high degree of integration of sport and elegance, the shape of the new car is from the Chinese design team as the lead design, more in line with the Chinese aesthetics. In addition, the abundant power performance of the new car is obviously superior in the same class, and the large space in the car and the huge screen of 1.1 meters make the model more practical. It is believed that the new generation of Mondeo will have excellent market performance.
(Author: Dai Jun)