In the hearts of domestic consumers, the brand influence of Ashkenazi Volkswagen has been very high, car companies have a very thorough understanding of the needs of the Chinese people, which is the result of years of painstaking efforts, and within Volkswagen there are different strategic layouts, north and south of the Volkswagen market segment, models one by one correspondence, it is said that they are a family, but in fact, in the concept of many car friends, FAW-Volkswagen is a little better than SAIC Volkswagen, SAIC Volkswagen's special models are more, and FAW-Volkswagen retains the original of Volkswagen's global models. This makes SAIC Volkswagen a head shorter than FAW-Volkswagen.
Similarly in the end, after SAIC and Audi achieved cooperation, for the Audi A5 launched by SAIC Audi, some consumers also hold a skeptical attitude, believing that such an A5 has lost its soul, as well as SAIC Audi's previous newly pushed Q6, using the MQB architecture to build, suddenly the value of the new car will be lowered, for consumers, the original luxury brand influence instantly lost half, but SAIC Audi Q6 is quite sincere to give a lower price and super space, I have to say, SAIC is really taking care of the car buying psychology of domestic consumers.
Although the new SAIC Audi Q6 is not born on a high-end platform, it is not weak at all from the perspective of its comprehensive competitiveness, and most importantly, the cost of new cars will be greatly reduced, which indicates that it can compete with opponents with a fierce price war.
When domestic consumers choose a car, they will first look at the brand, in the first-line luxury brand BBA, Audi has been inferior to BMW and Mercedes-Benz, even if it is a car created by the MLB platform, the price of the car in the same level will be much more preferential than the other two, which is not to say that Audi car products are not good, and the brand influence has been deeply rooted in the hearts of consumers, and it is not possible to change for a while and a half.
Therefore, even if the new Audi Q6 uses a luxury architecture to build, its market response may not be how high, it is better to use a larger space and a lower price to fight this battle, there are few consumers who really know how to see the technology on the market, more people look at the practicality of the space, the Audi Q6 body length is more than 5 meters, more powerful than the Audi Q7, which means that its internal space will be very spacious, consumers will not be moved when they enter the interior of the real car?
BBA aside, even the price of second-tier luxury competitors in the same field is already higher than SAIC Audi Q6, its pricing is more affordable than the lower level of second-tier luxury, and from the size point of view, SAIC Audi Q6 performance is also one of the best, with the price lower than the second-tier luxury brand in the large SUV to buy a first-line luxury car with a size of a large SUV, is this not fragrant?