On April 18, 2021, the SAIC Audi brand was officially unveiled, marking the beginning of a new era in the development of the Audi brand in China. What has SAIC Audi achieved in the past year? SAIC Audi tells you the answer through an annual live broadcast ceremony.
On April 18, 2022, the SAIC Audi Annual Live Broadcast Ceremony with the theme of "The First Year of Enterprising Hui" was officially opened. The SAIC Audi marketing business team collectively went out to review the development of SAIC Audi in the past year through a series of themes.
Create a "new four laps" with a higher temperature
In the past year, SAIC Audi has introduced agents and service partner partners to join SAIC Audi's new retail business circle by building an online and offline operation system and accelerating the innovation and reform of the "physical e-commerce ecosystem" model. Shanghai's flagship brand center "Enterprising Hui", the Audi City of Guangzhou and Chengdu, 51 Audi city stores in 43 cities across the country and 102 service providers in 60 cities have been put into operation, jointly building a terminal experience for SAIC Audi. In addition, SAIC Audi has also joined hands with ecological strategic partners such as Tencent, Alibaba and NetEase to broaden the concept of SAIC Audi ecosystem and give users ubiquitous brand perception.
At present, focusing on the new upgrade of the user operation model, SAIC Audi has realized the global matrix deployment from "user link" marketing to "user heart road". In this brand anniversary event, SAIC Audi sent a station letter belonging to personal anniversary memories to each user in the App. Along with the station letter, there is also the identity of "Shang'aohui" and the badge system that highlights the user's personal achievements through different levels.
At the same time, SAIC Audi is exploring and building the country's first digital collection community system, Tencent Magic Core has officially entered the SAIC Audi App, from the beginning of users to enter the App will have a customized "digital identity", the new wave of community play for users to bring users a personalized and noble experience in the digital age.
In order to introduce the enthusiasm and creativity of users into brand building in an all-round way, SAIC Audi has planned a series of user co-creation activities and handed over the "decision-making power" of major issues that users are most concerned about to the hands of users. The community name of "Shang'aohui", the "Huixing" mechanism, and the exclusive service rights and interests enjoyed by car owners are all the results of the co-creation of brands and fans. At present, there are also a number of ecosystem partners including QQ Music, NetEase Cultural Creation, and Tiger Punch entering the "Shanghai Aohui" to build rich and diverse high-quality content with the brand.
From model innovation to system upgrading, from brand building to value co-construction, SAIC Audi adheres to the consistent enterprising gene, unites the strength of users and all parties, and jointly builds a "new four circles" of multi-dimensional interaction and value co-creation, creating a complete set of new experiences covering high-end food, clothing, housing and humanistic spirit, and comprehensively refreshing users' perception of the brand.
The first design interpretation of the Audi Q6
At this brand ceremony, SAIC Audi interpreted the design of the Audi Q6 to the public for the first time. SAIC Audi revealed that the design of SAIC Audi's first large SUV, the Audi Q6, was inspired by the mythical beast Kirin. The Audi Q6 has a sporty and executive "double-sided" design style, and the Chinese network adopts original decoration strips. The through-line headlights were used for the first time in an Audi model, with the iconic octagonal grille design and vertical side air intakes that add majesty and confidence to the front face.
Audi's original design of the rear tail quadtro projection brake light, which was first launched in China on Q6, combined with the through-line streamer LED taillight, presents users with a diversified design aesthetic experience with full integration of senses. The Audi Q6 is 5099mm long, 2014mm wide, 1784mm high and has a wheelbase of 2980mm, ensuring a generous ride with the longest body and height in its class. It is worth mentioning that the Audi Q6 is also the first model of Audi to be equipped with a fourth-generation EA888 2.0T engine.
Mr. Gao Dele, General Manager of SAIC Audi's Marketing Business, said: "The Audi Q6 is SAIC Audi's flagship land plane. Its original design intention is to allow every user to follow their inner feelings during the journey and pursue a physical and mental experience beyond the journey, which truly integrates the Audi process originating from Germany and the specific needs of the current Chinese market. ”
The Audi A7L Paladin Edition and the Wind Knight Edition were first released
At the brand ceremony, the SAIC Audi luxury car camp composed of Audi A7L Paladin Edition, Wind Knight Edition and Audi Q5 e-tron was fully renovated.
The Audi A7L special edition model is priced at 519,900 yuan, including four colors, and on the basis of 15 standard equipment of 45TFSI, it is superimposed with high-end configurations such as quattro intelligent four-wheel drive, intelligent off-board parking, B&O 3D surround sound, 20-inch wheel hub, 3D panoramic image, and front seat heating. With avant-garde styling, exceptional dynamic performance and leading-edge technology, the Audi A7L Paladin Edition and The Wind Rider Edition will become popular models for young people in the luxury market.
Brother Reed Quick Review:
In the past year, SAIC Audi has gained a lot in terms of sales channels and user operations, which are the basis for the growth of brand sales. As long as the foundation is well laid, coupled with strong products, it will be able to gain more foothold in the market. With the continuous enrichment of its products, how many new surprises will SAIC Audi bring to us? We'll see. (Wen | Jiang Feng)