Shanghai, April 18, 2022 – SAIC Audi's annual live broadcast ceremony with the theme of "The First Year of Enterprising Hui" officially kicked off. The SAIC Audi marketing business team collectively went out to review the development of SAIC Audi in the past year through a series of themes, and interpreted the forward-looking thinking for the high-end travel era such as brand planning, product layout and system operation, introduced the newly upgraded functions of the SAIC Audi App, and released the "SAIC Audi Enterprising Anniversary Lucky Pack" with great sincerity, giving back to consumers who have supported SAIC Audi for the past year. At the same time, SAIC Audi interpreted the design of the Audi Q6 of the large-scale SUV for the first time at the brand anniversary event, and the Audi A7L Wind Knight Edition and the Paladin Edition were launched simultaneously, intuitively and truly showing users the product concept of SAIC Audi that continues to lead the diversified and personalized consumption trend.
Dr. Jia Mingdi, General Manager of SAIC Audi's Marketing Business, said: "Since its inception, SAIC Audi has been committed to building not only industrial products, but a complete set of travel ecological experiences. SAIC Audi will join hands with partners from all walks of life, unique red circle friends, and the majority of users who work together with us to create a new four rings in the new era. ”
Looking to the future, we will continue to evolve and create a "new four circles" with higher temperatures.
As a pioneer in the transformation and innovation of the luxury car market, SAIC Audi has chosen a differentiated track from the beginning of its establishment. In the past year, SAIC Audi has introduced agents and service partner partners to join SAIC Audi's new retail business circle by building an online and offline operation system and accelerating the innovation and reform of the "physical e-commerce ecosystem" model. Shanghai's flagship brand center "Enterprising Hui", the Audi City of Guangzhou and Chengdu, 51 Audi city stores in 43 cities across the country and 102 service providers in 60 cities have been put into operation, jointly building a terminal experience for SAIC Audi. In addition, SAIC Audi has also joined hands with ecological strategic partners such as Tencent, Alibaba and NetEase to broaden the concept of SAIC Audi ecosystem and give users ubiquitous brand perception.
At present, focusing on the new upgrade of the user operation model, SAIC Audi has realized the global matrix deployment from "user link" marketing to "user heart road". In this brand anniversary event, SAIC Audi sent a station letter belonging to personal anniversary memories to each user in the App. Along with the station letter, there is also the identity of "Shang'aohui" and the badge system that highlights the user's personal achievements through different levels. At the same time, SAIC Audi is exploring and building the country's first digital collection community system, Tencent Magic Core has officially entered the SAIC Audi App, from the beginning of users to enter the App will have a customized "digital identity", the new wave of community play for users to bring users a personalized and noble experience in the digital age.
In order to introduce the enthusiasm and creativity of users into brand building in an all-round way, SAIC Audi has planned a series of user co-creation activities and handed over the "decision-making power" of major issues that users are most concerned about to the hands of users. The community name of "Shang'aohui", the "Huixing" mechanism, and the exclusive service rights and interests enjoyed by car owners are all the results of the co-creation of brands and fans. At present, there are also a number of ecosystem partners including QQ Music, NetEase Cultural Creation, and Tiger Punch entering the "Shanghai Aohui" to build rich and diverse high-quality content with the brand. It is worth mentioning that at the event on the same day, Lu Yunxiu, the Olympic women's windsurfing champion and owner of the Audi Q5 e-tron, officially joined the SAIC Audi Red Circle as the "SAIC Audi Enterprising Creator", and vividly interpreted the enterprising proposition adhered to by the Audi brand. At the same time, Wan Xiaoling, a post-90s designer and owner of the Audi Q5 e-tron who participated in the design of the Xiaoquahu refrigerator sticker in the early stage, also came to the event site and made a cameo guest to share with the audience the bits and pieces created with SAIC Audi.
Not only that, SAIC Audi also announced a limited number of "SAIC Audi Enterprising Year-old Lucky Pack" activity that night, which adopted the "first draw and then pay" game to give back the favor and love of the majority of fans and friends with full sincerity. From 20:00 to 24:00 on April 18, users can log on to the SAIC Audi App to use 199 Huixing to draw "Fu Bao", and the maximum value of the optional "Fu Bao" is 59,700 yuan. Before 24:00 on April 19, users can use the drawn "Fu Bao" on the App to enter the booking page and pay the corresponding amount to complete the booking.
From model innovation to system upgrading, from brand building to value co-construction, SAIC Audi adheres to the consistent enterprising gene, unites the strength of users and all parties, and jointly builds a "new four circles" of multi-dimensional interaction and value co-creation, creating a complete set of new experiences covering high-end food, clothing, housing and humanistic spirit, and comprehensively refreshing users' perception of the brand.
Inspired by the model, SAIC Audi's first large SUV - Audi Q6 first design interpretation
At this brand ceremony, SAIC Audi interpreted the design of the Audi Q6 to the public for the first time. As saicid Audi's first large-scale SUV, the design of Audi Q6 is inspired by the majestic god beast Qilin, and the German design team depicts China's unique mythological imagery through details on the basis of Audi's new generation of family design language, which is another extreme expression of Audi on the road of aesthetic exploration.
The Audi Q6 has a sporty and executive "double-sided" design style, and the Chinese network adopts original decoration strips. The through-line headlights were used for the first time in an Audi model, with the iconic octagonal grille design and vertical side air intakes that add majesty and confidence to the front face. Sharp body angularity, slightly bulging side of the elegant through-waist line, the side line in Audi's classic blade shape D-pillar for the end, carved out a heartwarming large SUV, with large size wheels, so that Audi Q6 sports tension and fashion temperament coexist. Audi's original design of the rear tail quadtro projection brake light, which was first launched in China on Q6, combined with the through-line streamer LED taillight, presents users with a diversified design aesthetic experience with full integration of senses.
The Audi Q6 is another "Roadjet Land Jet" after the Audi Q5 e-tron. The "Roadjet Land Jet" represents a unique model, with a three-row layout and a 6/7 seat setting, creating a luxurious dynamic and comfortable and spacious atmosphere. The Audi Q6 is 5099mm long, 2014mm wide, 1784mm high and has a wheelbase of 2980mm, ensuring a generous ride with the longest body and height in its class. Wagner's premium executive chair, wrapped in genuine leather, features diamond diamond-shaped patterns and contrasting hand stitching accents to allow users to sit back and enjoy comfort every journey. Not only that, the Audi Q6 is also the first model of Audi to be equipped with the fourth-generation EA888 2.0T engine, which comprehensively strengthens the sports gene and fuel performance of the model, and reflects the Audi brand's forward-looking insight into the Chinese market and the needs of Chinese users.
Mr. Gao Dele, General Manager of SAIC Audi's Marketing Business, said: "The Audi Q6 is SAIC Audi's flagship land plane. Its original design intention is to allow every user to follow their inner feelings during the journey and pursue a physical and mental experience beyond the journey, which truly integrates the Audi process originating from Germany and the specific needs of the current Chinese market. ”
Renewed and shiny, SAIC Audi's luxury car lineup is breath taking breathlessly
At the brand ceremony, the SAIC Audi luxury car camp composed of Audi A7L Paladin Edition, Wind Knight Edition and Audi Q5 e-tron was fully renovated. The Audi A7L special edition model is priced at 519,900 yuan, including four colors, and on the basis of 15 standard equipment of 45TFSI, it is superimposed with high-end configurations such as quattro intelligent four-wheel drive, intelligent off-board parking, B&O 3D surround sound, 20-inch wheel hub, 3D panoramic image, and front seat heating. With avant-garde styling, exceptional dynamic performance and leading-edge technology, the Audi A7L Paladin Edition and The Wind Rider Edition will become popular models for young people in the luxury market.
As a premium luxury pure electric SUV exclusively built for Chinese consumers, the Audi Q5 e-tron has excellent appearance, spacious and comfortable interior space, practical intelligent technology and excellent battery life performance. In addition, SAIC Audi also provides Q5 e-tron owners with multiple exclusive benefits including three years of free public domain charging services, and the intimate service covers the entire cycle of user car purchase.
SAIC Audi carries not only high-end travel, but also a new imagination of a better way of life. In the future, SAIC Audi will deeply echo the brand proposition of "walking with the enterprising" and the concept of "user-centric", rely on the dual evolution of innovative products and operating models, continue to create unique products and brand experiences for users, and open a leap forward for the future high-end travel era.