On April 18, SAIC Audi opened its annual live broadcast ceremony with the theme of "The First Year of Enterprising Hui". At the event, not only the development of SAIC Audi in the past year was reviewed, but also the design of the Audi Q6 of the large SUV was interpreted for the first time, and the Audi A7L Wind Knight Edition and the Paladin Edition were launched simultaneously, showing the new car style.
A year ago, on April 18, the SAIC Audi brand was officially unveiled, opening a new era of development in China, accompanied by the announcement of two new cars and a new business model, SAIC Audi showed us its ambition and ambition.
A year later, on April 18, SAIC Audi reviewed the past and interpreted the achievements of brand planning, product layout, system operation and other achievements with a "First Year of Enterprising Hui" anniversary live broadcast ceremony, and brought forward-looking thinking for the high-end travel era. At the same time, the event site also introduced the newly upgraded functions of the SAIC Audi App, and released a very sincere "SAIC Audi Enterprising Anniversary Lucky Pack", which is a "gift" full of sincerity to consumers.
Dr. Jia Mingdi, General Manager of SAIC Audi's Marketing Business, said: "Since its inception, SAIC Audi has been committed to building not only industrial products, but a complete set of travel ecological experiences. SAIC Audi will join hands with partners from all walks of life, unique red circle friends, and the majority of users who work together with us to create a new four rings in the new era. ”
The first design interpretation of the Audi Q6
As SAIC Audi's first large-scale SUV, the Audi Q6 is inspired by the divine beast Qilin, and the German design team depicts the unique mythological imagery of China through details on the basis of Audi's new generation of family design language. Through the few deciphered pictures of the Audi Q6, we can also peek into the design ideas and details of the new car.
Continuing today's design trends, the Audi Q6 also offers a sporty and executive "double-sided" design style, and the Chinese network uses original trim decoration. It is worth mentioning that the through-line headlights were used for the first time in Audi models, and the iconic octagonal grille design and vertical side air intakes add majesty and confidence to the front face.
Sharp body edges, slightly raised sides of the elegant through-waist line, the side lines in Audi's classic blade shape D column for the end, adding to the sense of strength of the line contour, with a large size of wheels, so that audi Q6 sports tension and fashion temperament coexist.
The rear rear wing quattro projection brake lights originally designed by China's first Audi are adopted, combined with the through-line streamer LED taillights, bringing a different visual experience through multiple design aesthetics. This is also what the Audi brand has always been good at, and it is also highly sought after by consumers.
The Audi Q6 is another "Roadjet Land Jet" after the Audi Q5 e-tron. The "Roadjet Land Jet" represents a unique model, the new car length and width are 5099/2014/1784 mm, the wheelbase reaches 2980 mm, the front and rear three-row layout and 6/7 seat setting, both design aesthetics and space flexibility, but also to meet the needs of today's consumers for a luxury large SUV travel.
Wagner's premium executive seats wrapped in genuine leather feature diamond diamond-shaped patterns and contrasting hand stitching accents.
In terms of power, the Audi Q6 is also the first model of Audi to be equipped with the fourth-generation EA888 2.0T engine, which comprehensively strengthens the sports gene and fuel performance of the model.
Mr. Gao Dele, General Manager of SAIC Audi's Marketing Business, said: "The Audi Q6 is SAIC Audi's flagship land plane. Its original design intention is to allow every user to follow their inner feelings during the journey and pursue a physical and mental experience beyond the journey, which truly integrates the Audi process originating from Germany and the specific needs of the current Chinese market. ”
SAIC's Audi luxury car lineup has been renewed and upgraded
At the event, SAIC Audi also launched the Audi A7L Paladin Edition and Wind Rider Edition models, the new car priced at 519,900 yuan, including 4 colors, on the basis of 45TFSI fifteen standard equipment, superimposed quattro intelligent four-wheel drive, intelligent off-parking, B&O 3D surround sound, 20-inch wheel hub, 3D panoramic image, front seat heating and other high-end configurations.
In addition, as an Audi Q5 e-tron exclusive to Chinese consumers, it has won the recognition of many consumers with its excellent appearance, spacious and comfortable interior space, practical intelligent technology and excellent battery life performance. This time, SAIC Audi also provided Q5 e-tron owners with multiple exclusive rights and interests, including three years of free public domain charging services, and the intimate service covered the entire cycle of user car purchase.
Looking to the future, constantly evolving
In this brand anniversary event, SAIC Audi sent a station letter belonging to personal anniversary memories to each user in the App. Along with the station letter, there is also the identity of "Shang'aohui" and the badge system that highlights the user's personal achievements through different levels.
It is worth mentioning that at the event on the same day, Lu Yunxiu, the Olympic women's windsurfing champion and owner of the Audi Q5 e-tron, officially joined the SAIC Audi Red Circle as a "SAIC Audi Enterprising Creator". In order to introduce the enthusiasm and creativity of users into brand building in an all-round way, SAIC Audi has planned a series of user co-creation activities and handed over the "decision-making power" of major issues that users are most concerned about to the hands of users.
Not only that, SAIC Audi also announced a limited number of "SAIC Audi Enterprising Year-old Lucky Pack" activity that night, which adopted the "first draw and then pay" game to give back the favor and love of the majority of fans and friends with full sincerity. From 20:00 to 24:00 on April 18, users can log on to the SAIC Audi App to use 199 Huixing to draw "Fu Bao", and the maximum value of the optional "Fu Bao" is 59,700 yuan. Before 24:00 on April 19, users can use the drawn "Fu Bao" on the App to enter the booking page and pay the corresponding amount to complete the booking.
From model innovation to system upgrading, from brand building to value co-construction, SAIC Audi has joined forces with users and all parties to jointly build a "new four circles" of multi-dimensional interaction and value co-creation, creating a complete set of new experiences covering high-end clothing, food, housing and humanistic spirit, and comprehensively refreshing users' perception of the brand. As a pioneer in the transformation and innovation of the luxury car market, SAIC Audi has chosen a differentiated track from the beginning of its establishment. In the future, SAIC Audi will deeply echo the brand proposition of "walking with the enterprising" and the concept of "user-centric", rely on the dual evolution of innovative products and operating models, continue to create unique products and brand experiences for users, and open a leap forward for the future high-end travel era.