The exposure of a model last year attracted considerable consumer attention. This model is also called saicid Audi's first blockbuster model, manufacturers hope to be a hit, and consumers want to be more affordable, and then sell, this model is the new Audi A7L. It is true that many people have high hopes for this model, but this model has caught manufacturers off guard from the beginning of the listing, which can be called a basin of cold water. Because it is a brand new model, SAIC Audi officially held a very conservative attitude towards the sales of this model at the beginning, giving monthly sales of about 3,000 to 5,000 vehicles, and later with the number of dealers rolled out, sales will gradually climb and rise. However, in January this year, the sales of Audi A7L were only 316 units, which caught many people off guard, and most of the sales in the same period have risen rapidly, and even many have created record highs.
Such sales also make manufacturers urgently come out to explain: January has just begun to sell, the store preparation is insufficient, the delivery of the current car is insufficient, and some entry-level versions have not yet officially accepted orders, sales can not only look at the first month, but also look back.
As a result, sales in February this year also came out, and sales fell on the basis of the original miserable, with sales of 258 vehicles in February, which was another blow for SAIC Audi. March of this year picked up slightly, but sales were also miserable, with only 316 units.
This is a brand new blockbuster model of SAIC Audi, why is the sales so ugly?
First of all, there must be no discount on this new car, in the eyes of most of our Chinese consumers, Audi should have a very large discount margin. In the BBA, Audi is on an equal footing with BMW and Mercedes-Benz under the impact of larger discounts, and it is obvious that its premium aura is not obvious, so many consumers are also waiting.
The second main reason is that the difference between the appearance of this Audi A7L and the imported version of the Audi A7 is too obvious, and the original smooth design of the big slip has been completely abandoned, and it feels that the design of the Audi A7L after the domestic production is similar to the Audi A6L. Compared with the new Audi A7L, Audi A6L not only has the advantage of price, but also has a large number of dealers, the most important thing is that it is timeless and the quality is also very stable. If you are a consumer, I believe that there is a high probability that you will also choose the Audi A6L. It is for these reasons that the sales of the domestic version of the Audi A7L have not been able to climb rapidly.
If you want sales of this model to rise rapidly, then it is clear that price reduction is a top priority, and I think there will not be much time left for the Audi A7L, because the new energy vehicles are starting to become more and more aggressive. And if a new car goes on the market, it can't run out of good sales for a long time, and other competitors go public quickly, then it is easy to be quickly forgotten by consumers, so it is very important to be a hit.