Written by / Cow Heel Shang
Editor/ Zhang Nan
Design / Zhao Haoran
"The liberalization of the joint venture share ratio in 2022 has no impact on DPCA!" An insider of DPCA Auto firmly commented on the auto business on February 12.
The deep-throated said that the "two-bedroom and one-hall" plan of DPCA that has been circulated has not yet been conclusive, but it is only an option for both shareholders to discuss. The basis of its discussion is the exploration of a new joint venture cooperation model under the background of the liberalization of the joint venture stock ratio in the Chinese auto market, which makes the brand more Chinese and more in line with the needs of the Chinese market.
AutoMotive Business Review learned that the "two rooms" in the "two-room and one-hall" model of Dongfeng Internally called Dongfeng Peugeot Automobile refers to the fact that its two brands (Dongfeng Peugeot and Dongfeng Citroen) will be dominated by one party; "one hall" refers to the sharing of existing public areas such as commodity planning, technology, quality, and industrial production.
"This may not be a good choice for DPCA to stabilize and improve." The person, who did not want to be named, said the move would be more than enough.
First of all, the "two-bedroom, one-room" scheme has made a breakthrough in the previous joint venture model, this time, DPCA will take the lead in the industry to share the high-quality resources of both shareholders, especially the advantages of the Chinese side in electrification, intelligent networking, software, etc., so that the products can better adapt to the Chinese market and bring more suitable and better products to Chinese consumers.
Secondly, if the final plan is indeed a brand dominated by China and France, it will also make the individual brands more efficient, flat, pragmatic and autonomous.
Third, the liberalization of the auto joint venture stock ratio will be a new reform, a new challenge, and a new opportunity for domestic joint venture car companies. There is no doubt that the reform has never stopped for the automotive industry, and the Chinese market, as an important strategic market, is a unique and absolutely indispensable important sector in the world's automobile market, and it also plays a pivotal role in the reform of the automotive industry.
"Especially for DPCA, which was once one of the three major domestic joint venture car companies, the reform has been immediate in the past year or so, and continuing to deepen reform is in line with the unanimous needs of shareholders of both sides in the Chinese market, and is a new measure taken by both sides for the good development of the dual brand based on the long-term optimism of the Chinese market." The person stressed.
For the rumor that the Chinese side will dominate Dongfeng Citroen, this person believes that it is mainly because Citroën's brand proposition includes independence, boldness, innovation and personality: if the Chinese side dominates the Dongfeng Citroen brand, it can introduce the domestic advantageous resources in electrification, intelligent networking and other aspects through the initiative of the Chinese side, so that future products will be more Chinese; if the Chinese side dominates the Dongfeng Citroen brand, it is actually a more Chinese "first to try", which can also make this century-old brand and the national tide style more perfectly combined If done well, the Dongfeng Peugeot brand can also "keep up later".
In 2022, which is also the 30th anniversary of the establishment of DPCA, DPCA will have a series of activities to welcome the 30th anniversary.
For the plan for the new year, DPCA said that in 2022, it will reach 170,000 (units) and challenge 200,000 (units). After reaching 200,000 (units), after the profit, it will be stable again, the foundation will be consolidated a little, and the future will not pursue 500,000 vehicles, 700,000 (vehicles), stability at three or four hundred thousand (units), high-quality development, and the back of the commodities to keep up.
Auto Business Review has learned that DPCA and Chinese shareholders will develop their own cars on Citroën's platform, "and it's an electric platform." DPCA will import electric vehicles from Dongfeng.
For the follow-up merchandise plan, DPCA told AutoMotive Business Review that there will be three sources: one is to follow Thellantis, and the new platform of CDPO (short for citroën, Peugeot, DS, and Opel) is new. The second is to start discussing the platform from Dongfeng. This is equivalent to opening an opening for the divine dragon. The third Dragon itself does the problem of how to improve on the existing platform.
February 8, 2022 - the eighth day of the first lunar month, Wuhan ushered in the climax of resuming production and construction after the second heavy snow of the New Year.
China Chegu (Wuhan Economic and Technological Development Zone) 30 years ago, the first car company - DPCA is even more jubilant. In its Wuhan factory, gongs and drums sound.
Yang Qing, general manager and deputy secretary of the party committee of Dongfeng Company, and Zhang Zutong, member of the Standing Committee of the Party Committee of Dongfeng Company, deputy general manager and chairman of Dongfeng Company, came to the Wuhan factory to investigate and recharge the DPCA people.
The Wuhan plant, which produces 270 units per day, is expected to increase production by 80% year-on-year at the Wuhan plant, which is expected to cross-mix production according to the beat difference.
The Xiangyang (power) factory, which is 500 kilometers away from here, continues to continue the trend of "many orders and busy production", organizing production according to 438 nissan units and busy production with full horsepower.
This kind of opening year to start dry, starting to sprint - tiger and tiger mighty wind, vitality of the tiger, is the joint venture car company that has entered the year of establishment in the past 5 years rare weather.
Who would have thought that DPCA, which was on a par with SAIC Volkswagen and FAW-Volkswagen 30 years ago, would create a peak of 700,000 vehicles in 2016 and slide all the way to a field of 50,000 vehicles by 2020.
Who would have thought that at the moment when the French car was about to be completely destroyed, such as the DS dim China, the dissolution of Dongfeng Renault, and the bankruptcy and reorganization of Jinbei Renault, the DPCA was desperate on the edge of the cliff.
Who would have thought that from September 2020, after Chen Bin took charge of DPCA, he would start from restoring confidence, boosting morale, paying close attention to marketing, and reshaping the brand, turning the moribund Sino-French largest joint venture into a dynamic and promising joint venture company.
In a sense, Chen Bin and his team saved the French car, and also broke a bloody road and a way of life for the revival of Korean cars and car companies that are still in the quagmire.
After selling 100,000 vehicles in 2021, doubling from 2020, DPCA sold 13,000 vehicles in January 2022, an increase of 85% year-on-year, becoming the champion of Growth of Chinese joint ventures.
How did the Dragon Man do it? What measures does Chen Bin take in corporate strategy and brand innovation?
December 5, 2021 at 9:00 a.m. – On the day after the 2021 China Automotive Supply Chain Summit (CASCS) and the 6th Lingxuan Awards Ceremony in Wuhan China Chegu, Chen Bin, head of DPCA, one of the first three joint ventures established in China, led the brand and marketing team to communicate with Dr. Jia Ke, Chairman of the Lingxuan Award Jury, Editor-in-Chief of Automotive Business Review, and President of Xuanyuan School.
This is 14 months since dr. Jia Ke and Chen Bin's first meeting on October 24, 2020, the day of the DPCA Auto Culture Festival. More than 400 days and nights have passed, and the DPCA has withstood the invasion of the cold wind, just like the winter buds blossoming, exuding spring and vitality.
The meeting was held in a guest room of the hotel where the summit was held, and the TV set in the room scrolled with advertisements for the DPCA brand and model. Among them, the heart-warming is the beautiful and pleasant Versailles C5 X model TVC. The music has penetrated the eardrums of listeners since its global debut in April 2021, and it is intoxicating, and it has been called French, tonal and lifelike.
Before the 80-minute conversation began, Chen Bin told the AutoMotive Business Review reporter: "We must keep this state. If there is still a problem, I dare not come to drink tea today. ”
Factors such as the epidemic, lack of cores, and rising prices of raw materials will make the automotive industry enter a warm winter.
For the small performance of producing and selling 100,000 vehicles in 2021 - doubling production and sales, Chen Bin did not have more joy, but a small regret, and he was not without pain: if the chip was not affected, (Versailles C5 X) could pay thousands more units.
For this experience and future, Chen Bin confided in his heart: "When I arrived at Shenlong, I thought clearly when I came last year, not for personal purposes, to put it bluntly, it is a self-cutting back road, just do it." Later, when I retired, this experience was the most memorable. ”
The following is the transcript of the second exchange between Dr. Jia Ke and his party and Chen Bin's team, which has been deleted here.
“
We had a supplier meeting on September 3rd, and I said that you can't get the chip at the end of the year, first shave your head, and he came back to the program and designed it for him.
——Chen Bin (General Manager and Party Secretary of Dongfeng Dragon Automobile Co., Ltd.)
”
Versailles came up
Jacques: I haven't seen you in a long time, so I shook your hand. In November this year, I went to Xiangyang again, and our (9th) Xuanyuan Award was tested at the (Xiangyang Proving Ground). Took the opportunity to have an exchange with our Shenlong Xiangyang (engine, gearbox) factory, among which there was a female employee named Huang Li, who said that this year under the leadership of Chen Bin, everyone felt full of hope.
Chen Bin: I am really desperately engaged.
Jacques: Versailles feels like it's okay.
Chen Bin: The response is also good now.
Jacques: Maybe there is no chip?
Chen Bin: Yes, there is no chip.
Jacques: You're also mainly Paulsa Versailles?
Chen Bin: Yes, Dongfeng Citroen is the focus of Paul Versailles. (Dongfeng Peugeot) 4008 and 5008, and 508L are also going up, the two brands are mutual (role), Versailles is up, the reputation of French cars is up.
Jacques: There's a lead, and as soon as you take the lead, it comes.
Qu Hongyu: In fact, the cars are good, but there is a lack of attention.
Chen Bin: (The customer) originally did not put the French car in this basket to make a choice comparison when he first bought the car.
Jacques: This time, Versailles also found this point well, but also to go with the trend, originally wanted to create a trend, the result came, follow the trend, including the Shanghai Auto Show (Tesla rights protection incident), including (Peugeot) car dancing ballet.
Chen Bin: A few things should be heavenly help.
Jacques: People look at it, this is good, otherwise they don't pay attention to your product at all.
He Yong: At the Shanghai Auto Show, the Tesla booth was next door to us, and all the cars photographed from the back were our cars. This Guangzhou auto show is also very powerful, Dongfeng Citroen, Dongfeng Peugeot around the two hot brands, a red flag, one is Lexus. Including Sun Zhiyang, vice governor of Guangdong Province, who went from China FAW, also came to our booth to see and said that your Shenlong has been doing well recently. I was a little confused.
His earliest arrangement was to go to the Dongfeng Peugeot booth and go over there, I said there is a Versailles here, very chic, you come and see, and then he looked at Versailles for a long time.
Jaco: He used to be in charge of FAW And he knew cars.
HE YONG: No wonder he knows so well.
Can't afford to wait
Chen Bin: Your meeting in the past two days has been very successful and the response has been great.
Jaco: Ok, yesterday I also spit on the whole conference, spit on the chip.
Chen Bin: Core chaser.
Jia Ke: Why didn't Chen Ke (director of the purchasing department of Shenlong Company) come later?
Chen Bin: I didn't let him go back, and if the chip didn't come back, I didn't go back, and I was always outside during this time.
Jia Ke: What chip is missing, several chip manufacturers were there yesterday.
Chen Bin: We lack Bosch ESP, as well as continental ESP. There are also Visteon's instrument combinations (chips), as well as Magneti Marelli's, Renesas, Infineon's (chips).
Nicolas: Yesterday Renesas, Infineon, Bosch's bosses are here, should let him come back, if you want chips to find them, people are here, you don't know this link?
Chen Bin: He didn't tell me. If you know, you must come back to participate, how to participate, such a good opportunity. Let him spit, what he has is groove vomiting. We had a supplier meeting on September 3rd, and I said that you can't get the chip at the end of the year, first shave your head, and he came back to the program and designed it for him. Just when the task was not completed, first shave your head and show it to Teacher Jia.
Jacques: That would be great, at least a few more chips for you.
Chen Bin: Chips are really difficult, just when you organize this conference to make everyone resonate emotionally, and then find a solution. I have also carefully read your speech, and it is a crisis, and this crisis is continuous.
Jia Ke: It is continuous, not so quickly solved, said it is okay, two years later, two years later many companies are hanging, can not wait for two years, two years after will certainly be good, chips will be surplus, but wait for two years?
Chen Bin: Can't afford to wait.
Jack: Have you been here for more than a year?
Chen Bin: It's been a year and two months.
Jia Ke: I read through the report of Lao Niu (Niu Heshang, executive deputy editor of automotive business review) - the old cow is relatively tight, and the dragon is now thriving.
Chen Bin: Including Lan Tu, they are the lifeblood of the East Wind, Lan Tu and the Wind God needless to say, and the Divine Dragon is also the life root - 30 years. From this, you can see that you are really different from us.
He Yong: It came very fast, everything came very fast, and others began to think that he had already come out.
Chen Bin: The quality is still high.
Jacques: Old cow, he understands you.
We started recruiting new college students this year, stopped for three years, and this year gave 50 places to replenish fresh blood.
——Chen Bin
Started recruiting new college students
Jia Ke: Now the Wuhan Economic and Technological Development Zone is in full swing from top to bottom, it is very powerful, and it is also a passion for entrepreneurship.
Chen Bin: It's much better. Mainly confidence, morale, and institutional strength, they are all gradually (established).
Jia Ke: Now we still have Chengdu factory, Wuhan factory, Xiangyang factory. Two OEMs and one power plant, what is the overall production capacity now?
Chen Bin: The original production capacity of 1 million (units), we went to 600,000 (units). Now there is 400,000 production capacity left, and this 400,000 production capacity cannot go.
Jacques: There will be no place to go again.
Chen Bin: Yes, one (vehicle production base) is in Chengdu, the other is in Wuhan, these two can not be lost, Chengdu is the most advanced, Wuhan is the base camp, that can not be lost.
Jacques: Right.
Chen Bin: There are now 4,000 employees, and there are several good changes this year, we started to recruit new college students this year, stopped for three years, and this year gave 50 places to replenish fresh blood.
Jaco: This is good, Shenlong recruits new college students, this is a signal.
Chen Bin: In the past few years, he yong has not recruited, and He Yong knows that he can't recruit people in that place.
Jacques: Nobody wants to come, right?
Chen Bin: No one wants to come.
He Yong: We recruited, but we have not been recruited.
Jaco: Haven't recruited in a few years?
Chen Bin: I haven't recruited for three years. The fighting spirit of our cadres also reported to Teacher Jia. Chen Suizhou is the director of the customer service department, the last time a thing is that the after-sales service did not do in place, 4S shop did not do it, he himself proposed, his mobile phone the whole network published, this is the first in the automotive industry, his personal mobile phone does not have a separate number, he has a number, the mobile phone is published on the whole network, in fact, it is public and selfless, there is no private affair, it is the matter of Shenlong, desperately engaged. He Yong needless to say, Teacher Jia, you are very clear, absolutely like a fighter.
Jacques: Fighter!
Chen Bin: So with such a team and a bunch of brothers, I don't think Shenlong has a bad job.
After reaching 200,000 (units), after the profit, we will stabilize it again, consolidate the foundation a little, and not pursue 500,000 vehicles and 700,000 (vehicles) in the future, but stabilize at three or four hundred thousand (vehicles), high-quality development.
General manager + minister responsibility system
Jacques: Is the French side more cooperative than before?
Chen Bin: Pretty good. General Manager Ao (Stellantis Group China President, DPCA Vice Chairman Oliver, French name Gr é goire OLIVIER) praised me at the small meeting of the conference, he said that the French side did not consider sending the executive vice president again, it will be handed over to you.
He Yong: Since September, the chairmen of both sides of the management committee have participated, and after each lecture of the Austrian General Manager, the front is thanks to this team, thanks to Mr. Chen, before it was very rare, we will have a meeting every month, he also saw that every month went up, especially in September, October, November for three consecutive months of sales of more than 10,000, it is not easy.
Jaco: Over 10,000 for 3 consecutive months is equivalent to stability.
Chen Bin: Yes, in November and December, our capacity reached fifteen thousand (units).
Jacques: No chips?
Chen Bin: Right.
He Yong: So I just let Chen Ke out and couldn't come back.
Jacques: How many people are in charge of your entire leadership team now?
Chen Bin: We still don't have a vice president.
Nicole: Are you a total?
Chen Bin: A general manager, and then a minister like He Yong, the ministerial responsibility system.
Jacques: It's kind of like the new car-making forces.
Chen Bin: In the future, we want to change it, according to the CEO and CBO. It's this mode of combat readiness now. Now the company is too small, do big and do a good job to consider later. Next year, we will reach 170,000 (units) and challenge 200,000 (units). After reaching 200,000 (units), after the profit, we will stabilize again, consolidate the foundation a little, and not pursue 500,000 vehicles and 700,000 (vehicles) in the future, but stabilize at three or four hundred thousand (units), high-quality development, and keep up with the goods behind.
Jacques: Is the product behind it? Versailles, I feel like the French side is trying.
Chen Bin: I tried. We have three sources of goods in the back, one is to follow the PSA, a brand new platform, a new platform for CDPU. The second is to start discussing the platform from dongfeng, which is very good for me, and has opened an opening. The third is our own, shenlong itself on the existing platform how to improve the problem.
Jia Ke: The Dongfeng guide platform must be a guide electric vehicle, and it must be grasped.
Chen Bin: Yes.
Jia Ke: What I just talked about is a good mouth, the electric car should be done quickly, and the cost can be shared after the guide.
Jacques: The action has already started, right?
Chen Bin: Done, last week I took He Yong to a meeting together and docked with the technology center.
Jacques: We talked together.
Chen Suizhou, the director of the customer service department, published his mobile phone number on the whole network, I believe that few people can do it, he is not a separate work number, he is this number.
Fighters and fighters
Chen Bin: I will briefly report to Teacher Jia on the changes in Shenlong in the past year, which is very simple, summed up by a number, that is, "1234".
"1" is a real customer-centric transformation, which is the most fundamental and the program that guides the whole Dragon, and many of our (practices) are industry firsts.
Five hearts to protect the action in the continuous, non-stop iteration, door-to-door delivery of cars, service maintenance, are after we did many manufacturers are following, including this time, we set up a customer care fund, customers have any problems, do not have to argue with the 4S shop, 4S shop first pay.
Our latest recent, is that I just reported to Teacher Jia, Chen Suizhou - the director of the customer service department, the whole network of their mobile phone numbers, I believe that no few people can do it, he is not a separate work number, he is this number, I asked him, how many calls you receive a day now, he said that is an order of magnitude, then you have to answer, there is no way back, published to pick up. They have that spirit to really do customer-centric transformation.
"2" is our adherence to two doctrines, altruism and long-termism. We put the quality of goods and service in place, and really let the customer drive the dragon car, and can find what he wants in your car, including an emotion and an ecology.
Therefore, the Versailles Congress and the co-creation of customers in Versailles are all around this, and many customers in Versailles, engaged in music and art, form a circle.
Other altruism needless to say, is conducive to the growth and dignity of employees, is conducive to shareholders, the government, social employment, social responsibility.
"3" are three spirits. This year, what everyone has really done has touched me very much, that is, to live to the death, to work hard, and to act more than words.
I have recognized He Yong since last year, I didn't have much contact with him before, I wasn't so familiar with him, but I knew it, because he was in the headquarters of (Dongfeng Company) at that time, I was also in the headquarters, and then I quickly went to the grassroots level, really a fighter.
Zhao Peng was originally the general manager of the sales department of Dongfeng Citroen, and then Dongfeng Peugeot needed, immediately managed Peugeot, I said can you pick up, he said no problem, do not consider personal interests and risks, he is now the assistant general manager of the Dongfeng Peugeot brand department and the general manager of the sales branch, but also the Chinese side of the ministerial cadres, is a department set up in China and France.
Ma Haichao is the director of the public relations branch and is He Yong's subordinate, and you can see that his voice and combat effectiveness are very solid, and he is a fighter.
Qu Hongyu is the deputy general manager of Dongfeng Citroen Marketing, and the general manager is a foreigner. There is no problem with the morale and confidence of the Shenlong cadres and employees, and they also know how to fight a hard battle.
Chen Ke, the minister of the purchasing department, has not returned to the company in the past two months and wants to engage in chips.
There is also the director of the manufacturing department Yuan Hanping, In November (Versailles) lack of chips can not be handed over, he took the luggage with him, to Chengdu for a month, to the end of the month the task was achieved, originally we let him ship 3700 units, he sent 5100 units, over-completed, he called me to say whether he can come back, I said I can come back, this result we have been very satisfied, can come back.
There is also Li Henghui of the Technical Quality Department, who is also engaged in Versailles, and is also our Chinese minister, who stayed there from August to November, staying there for three months, and there was still an epidemic in Chengdu at that time.
This is a large degree of embodiment of the three spirits. This is completely different from the original Dragon's stable life. I believe that Teacher Jia, when you come into contact with the cadres of our Xiangyang factory, you also have some feelings and can feel their changes.
On December 17th, the director of our French manufacturing department returned to China, and when he did not come, the Austrian general manager also said that this minister would not be sent, and Dongfeng would do it himself, so there would be only five people. Give us full authorization.
From tragic to heroic
Jacques: Yes. When we talked last year, it was probably a tragic feeling at the time, but this year it felt a little straightened out, and the mood was still good.
Chen Bin: I think Teacher Jia summed it up very well, last year was very tragic, and I personally am also here to die.
Jacques: And then decided to fight backwaters?
Chen Bin: Yes, decided to fight a battle, this year we can use another word to describe, we are a very heroic feeling this year, rushing forward, very heroic.
Jacques: And there are new college students.
Chen Bin: Right. "4" is the four pillars of our "yuan +" plan, the first is the product is more Chinese, I just reported to Teacher Jia, the future of our (products) is the source of three channels, especially electric vehicles, this is with the foreign side to talk about a lot of rounds, Dongfeng company's main leaders personally talked, this mouth is broken, Citroen can guide Dongfeng's goods. This gave us a chance.
The second is that marketing is more precise, and what we're doing now, including He Yong, who is not strictly the public relations administrative director, he is half the sales minister.
He Yong: Wherever I was needed, I went.
Chen Bin: The transformation of overall marketing, marketing is more accurate, how to find our customers, maintain customers well, including the way to co-create with customers.
The third is to serve more trust, that is, our five-heart guardian action, including the superposition of the above.
The fourth is more efficient operations, that is, internal management, we immediately have a change in organizational processes, everything is around the customer-centric design of our organizational structure and processes.
We are determined to push forward, and it is very good to see this effect at present.
Jacques: What are the total management members now?
Chen Bin: Ministerial-level cadres, we have a total of 13 departments, including three factories, it should be 10 +3, that's all.
Jacques: There are French people in the middle, it's two-part, each has it?
Chen Bin: No. It is a double department, that is, the three departments of finance department, manufacturing management department and technical quality department. There is also an East Biao (Dongfeng Peugeot) and four are double ministers.
Jacques: Dongfeng Citroen doesn't have two parts?
Chen Bin: No, Dongfeng Citroen has set up a brand director, and the foreign party manages the tone of the brand.
Jia Ke: Who is the general manager of Dongfeng Citroen in charge of sales?
Chen Bin: Mao Innovation. He was supposed to come today but had other things to do. Now also an influencer.
Jacques: He's a good name.
He Yong: Mao Chuangxin, a native of Hunan.
Chen Bin: There are six foreigners in total. Immediately there was another change, on December 17th, the director of our French manufacturing department returned to China, not coming, and the austrian general manager also said, this minister is not sent, Dongfeng himself, so that there are only five people. Give us full authorization.
Jacques: It's completely different.
He Yong: It's faster and decision-making is faster. Yesterday, Jin Jun, director of the Work Department of the Party Committee of Dongfeng Company, went to our place to give a party lecture and said at the meeting that Minister He sent out many very good small videos every day, and he also watched them every day. Once, he said that your small team gave me a lesson, how to get so many things every day, how to plan, good things still have to be transferred to the whole network, not just by one person.
The life and death of the dragon still depends on those of us. The production plan originally said that it could not be changed in a month, but now I change it four times a month, and I have broken this rule, changing it once a week, and production is also flexible.
The spirit has changed
Jia Ke: Comrade He Yong is very Versailles and has a lot of spirit.
Chen Bin: He is particularly suitable for the French mood, and it is very suitable for this brand from the inside out.
He Yong: I said that I would not leave until I came to work, and I would retire until I retired.
Chen Bin: You are taking it as a career.
He Yong: I slowly feel that French cars, including French culture, are like tasting red wine, slowly tasting, and the things in my bones are different from others.
Jacques: Where is the time in this society now?
He Yong: Yes, I have been staying for six years, and I have feelings for this company.
Chen Bin: Putting the right person in the right position, he used to be the secretary of the Wuhan factory, and He Yong's cohesion and incitement are very strong, but I think it is more important to let him engage in customer work.
Jacques: Yes. And also running, singing, dancing. The point is to put on a suit and it's very serious and good. Good spirits.
Chen Bin: The life and death of the divine dragon still depends on us people. The production plan originally said that it could not be changed in a month, but now I change it four times a month, and I have broken this rule, changing it once a week, and production is also flexible.
Jacques: Right. Because this supply is tight. In the third quarter, European production fell by 25% and China by only 8%, what was the reason? The reason is that they don't have chips. Of course, we don't have chips, Chinese looking for chips everywhere and getting all the rich chips in the world.
Chen Bin: As you said, the dry towel was squeezed out of the water, so his towel burned.
Jacques: Yes, it's as simple as that, Europe says lying flat without a chip.
Chen Bin: After this year's fighting, the Shenlong people are now confident, plus Teacher Jia Ke and Lao Niu support us so much, we feel that we must be able to fight together.
Which joint venture company does this, for a car, the big chairman wrote a letter to that side, the chairman of the Shenlong chairman below, the chairman of the Chinese and French side held a meeting for several months, you said that it is not good to do it, do we still have a face?
——He Yong (Public Relations Administrative Director of DPCA Automobile Co., Ltd.)
Versailles advances the regular meeting of the day
He Yong: Next year is our 30th anniversary.
Chen Bin: We will have a series of activities next year. Thirty and standing.
Jacques: Re-erected.
Chen Bin: In fact, in order to bring in The Dragon, Wuhan set up a development zone, the Dragon came the next year, after the Dragon came, many parts came in, and the Wuhan Economic and Technological Development Zone was built because of the Dragon.
Jia Ke: China Chegu (Wuhan Economic and Technological Development Zone) is borrowing dongfeng to fix junshan mountain, and then start a second venture. I think that the previous Shenlong, in the past, was in a sense vain and fat, and never had a very strong unified leadership core, so until now, it was basically waiting until the bloody reality educated the foreign side and slowly began to understand. The French are very proud and always feel that there is no problem. Now look at the reality of education for him, and we on the Chinese side have also proved themselves with achievements.
He Yong: They're also watching. Versailles problem, I also communicated with many media teachers, the old cow also wrote that article "For Versailles, Zhu Yanfeng wrote a letter to Tang Weishi", I communicated with many media teachers, any joint venture, at 7:30 in the morning, the chairman of the two sides of The chinese and French sides held a meeting for Versailles for more than two months, just for this car, you say which company did it, Olivier always and Zhang Zutong (Dongfeng Company Party Committee Standing Committee, deputy general manager and chairman of Dongfeng DPCA) every morning at 7:30 a.m. meeting is for Versailles, Several of our ministers were also above, and there was a morning meeting at half past eight. Lao Fa also felt that this team was really dying. Through him to report up, they are also changing, I stayed in Shenlong for six years, obviously, because he saw that the data has always been up, several meetings have been to say congratulations, including Tang Weishi (Stellantis Group President) that time.
Chen Bin: It was the Stellantis Group Alliance meeting held on December 3rd, and I was on the scene, and I was very positive and praised to us, which was rare.
Jacques: You said that every morning at 7:30 this meeting, the French minister is a little reluctant?
He Yong: At the beginning, Zhang Zongding, in the Chengdu factory, Ao Zong did not object, we opened like this, and then there were a few old Fa open for a period of time he was a little unbearable, for him to say that it was time for rest and sleep, give him a, people came to China to support us. Where is there such a business? At this point, it can be seen that the French are also changing, and we also see that the Chinese team is so desperate, why are we doing this? After decades of doing this, he also feels very faceless, the Chinese market you give up you are a European company, what you call a global enterprise, is mutual, that is, time for space, time is too late, desperately rush forward, performance together, you are still cattle.
Jack: How many months did you start doing this?
Chen Bin: It started at the end of August.
Jacques: What's the name?
Chen Bin: At the regular meeting of versailles, at 7:30 in the morning, because we worked at 8:30.
He Yong: At that time, Zhang Zong was still going to the Central Party School to study, so he set a time, let's say 7:30, because he will have classes after 8:30.
Jacques: Is this push over now?
Chen Bin: No, I have been doing it.
He Yong: This work will be done next year, which joint venture company will do this, for a car, the big chairman will write a letter to that side, the chairman of the Shenlong chairman below, the chairman of the Chinese and French side will hold a meeting for several months, you say that it is not good to do it again, do we still have a face?
Jacques: This car really is. It was an ordeal for the Frenchman, which meant he couldn't have nightlife.
HE YONG: Right. Can't eat with family.
"These new customers are not former Legal owners and are very recognized for this car. There are also regions, the original Guangdong, Zhejiang, Jiangsu these are our very weak sales areas, this time the sales ranking is very high, the amount is very large. ”
——Qu Hongyu (Deputy General Manager of Dongfeng Citroen Marketing)
80% of Versailles are not the original old customers
Jaco: Is the whole dealer network and dealer channels a little better now?
Chen Bin: Much better, we made more than 20 percent of our profits last year, the data from this year to November is more than 50 percent, and it is estimated that it will be higher by the end of the year, because the delivery volume of Versailles has come up, and the income left by this car to dealers is high.
Jacques: Save faith.
Qu Hongyu: The mental outlook of dealers is completely different.
Chen Bin: In the past, we used the business policy to allocate people, requiring a store to allocate six to eight people, and they were all half, three or four people. I said you put people in place, rebate plus 0.15 or 0.2 points, this strength is also very large, he is not worthy, this year Versailles came up, needless to say all matched, spontaneous matching, you can not use business policy guidance, he has no confidence in you.
Jacques: Yes, no confidence.
Chen Bin: You increase the rebate by 0.2 points, he doesn't want it, he doesn't deserve this person.
Jia Ke: Don't do useless work, if it is Citroën, we still have a great opportunity to operate on our own, rooted in China for a long time, reborn, how many channels?
Chen Bin: There are 147 relatively normal networks we are following now.
Jacques: Citroën's?
Jack: Or separated, right?
Chen Bin: Yes, there are about 60 dual-brand stores, more than 60 of the more than 140 are dual-brand, and in the future, Citroën and Peugeot's network will be controlled at about 120 each, no longer developed, we use the new retail method.
To Teacher Jia also reported a few data, Versailles is very interesting, more than nineteen thousand orders, now there are basically three or four thousand orders every month, we analyzed it, first, 80% are not the old customers of the original legal system, are new customers. The second is that 80% are people between the ages of 25 and 35. In addition, there is another data that 20% of the orders are new retail.
Based on these three data, we feel that Dongfeng Citroen, including the Versailles model, still has a strong vitality. Customers are younger, and many are converted by new customers.
Qu Hongyu: These new customers are not former French owners and recognize this car. There are also regions, the original Guangdong, Zhejiang, Jiangsu these are our very weak sales areas, this time the sales ranking is very high, the amount is very large.
Jacques: To put it bluntly, the product name of the car itself overwhelms your brand name.
Chen Bin: Yes, product reputation trumps brand reputation.
Jaco: And in the future, you can take this car as the center and revive the brand, and there is also a chance, and this logo is very good-looking.
Chen Bin: Simple and atmospheric.
Jacques: Concise and atmospheric, our lines are the logo of the digital age, and there is a chance.
He Yong: The brand should be well run, and it is also a global brand for 100 years.
Jacob: You can do it as your own business and career. And next year's so-called stock ratio liberalization, will not have an impact on us?
Chen Bin: No, it won't.
Jacques: Going back to that, all the previous failures paved the way for your success today.
Chen Bin: I also made a lot of fearless sacrifices.
Jacques: Yes, failure is the mother of success. Now headquarters has full trust in you. It is also fully empowered. The next battle for you is how to develop your own car on the Citroën platform.
Chen Bin: And it's an electric platform.
Jaco: You have to speed up. Versailles got it right, but it couldn't be picked up and troublesome. I like Versailles, small eyes, although it is a fuel car, has gone in the direction of electric vehicles, has this feeling, very good.
"Do a good job of the dragon thing." This place is doing very valuable things, not much of a platform, a place that can do valuable things. ”
Assessed by entrepreneurship
Chen Bin: This is in line with the future trend. Teacher Jia stood for us at the Shenlong Cultural Festival last year. Did you have confidence in us at that time?
Jacques: I have faith in you. I talked to you, you moved the office, all kinds of changes, because I'm very simple, look at one dimension. The day before yesterday, a person said in a speech, how to estimate the valuation of a start-up, there is nothing? He said it was valued according to entrepreneurship.
That makes a lot of sense, I don't know much about what you're doing, but I know you as a person, I know your entrepreneurial spirit. Based on the valuation of entrepreneurship, this makes a lot of sense. I think your first few actions seem to be very common, but in fact it is not common at all, moving a house, first of all, the feng shui is straightened out, feng shui is also the spirit of the spirit, straightened out, the attitude and various ideas shown. This is valuable. We'll do that. I don't follow you, there is no way to estimate the back, don't estimate.
I also think back that this is the truth, according to the entrepreneurial spirit of the value. So including now like many enterprises, various positions, what people he put, whether he has done it or not, this is not very important.
Chen Bin: Look at his courage.
Jack: Look at his courage and IQ in all aspects, you can do it. This is very valuable to judge, I tell you the truth, I was valued according to your entrepreneurial spirit at that time, at that time I helped you say, I still have a little confidence.
Chen Bin: Yes, it is also a hand to help us stand this up.
Jacques: I think it's good. Later they said that I was looking at something relatively accurate, and I should invest. Although I am familiar with many enterprises, but some companies I do not like to reason, do not want to have that kind of connection with them, in a sense is the aura is not right, will not be unnecessary to communicate with you, the aura is willing, people are themselves so.
I think the dragon will definitely be revived in three years in your hands, and it will definitely be 200,000 units.
Chen Bin: We are running towards this goal. Do the Dragon thing well. This place is doing very valuable things, not much of a platform, a place that can do valuable things.
Jacques: Prove yourself in this place.
HE YONG: Right. I have always told the team that the more difficult it is, if you grit your teeth and insist, when you retire, you talk about cattle, the most difficult time, our gang of people to keep, to the son to the grandson to tell stories, just like our old man told us, the old East Wind opened the mountains and opened up the wilderness, out of Shiyan.
Chen Bin: When I arrived at Shenlong, I thought clearly when I came last year, not for personal purposes, to put it bluntly, it was to cut off the back road, so I did it. Later, when I retired, this experience was the most memorable.
He Yong: And in this environment, you will grow faster.
Chen Bin: These people are also growing very fast. In a smooth business, things are different, and things learned are different. Including Ma Haichao and Qu Hongyu, the ministers who are now engaged in other company public relations and publicity do not have any problems at all, and their ability is enough.
Niu Heshang: In good times, you are the screw, and in the adversity, you are the big winner.
Chen Bin: Top beams and pillars.
Qu Hongyu: Small engine.
Chen Bin: How many times in a year have I experienced and experienced many things.
Jacques: What you experienced in a year made you an all-rounder, this is wealth, and I see that your current team of shenlong is the most smooth I look at. I pay attention to Shenlong, and I think back to the 1990s, when I was a reporter for the Workers' Daily, Ma Yue was the general manager of Dongfeng Company, and at that time, the two sessions of the National People's Congress were held, during which the central media was called to the office and said, Are there any Fukang cars on the road? I just started selling, not too much, at that time I was more concerned, the process is clearer. Today's Versailles actually shows a temperament. Versailles, especially in the Context of China, just stir-fry Versailles, fry this terrier, this car is very personal, called Versailles is very feeling. The last thing that should be given up in China is Citroën.
Chen Bin: In terms of awareness, Chinese know more about Citroën than Peugeot.
Jacques: Yes, the earliest Sino-French rally, which started from Beijing in the 1920s, was Cieros, and it has been with China for such a long time, which I think is very valuable.
Chen Bin: Yes, every time I talk to Mr. Jia, we can give us a lot of inspiration, especially for us at Versailles, the car has surpassed the brand name.
Jia Ke: I haven't dared to bother wuhan so many times, you are working hard to start a business.
Chen Bin: You are not disturbed, you are providing us with guidance and spiritual motivation, we sometimes work for a year, and occasionally there are many times when we are depressed, and you are also cheering up at this time.
Jia Ke: I found that really serious officers worry about the hair will be white, yesterday the ideal automobile supply chain management department vice president Liao Zehua, hair is also white, xinwang microelectronics vice president Ding Ding, he is engaged in chips, hair is also white.
Chen Bin: I used to have about the same hair as the three of them (young people). Now it's a lot whiter.