On April 20, 2022, the press conference of the 16th "Sino-French Cultural Spring" was successfully opened at the Embassy of Beijing and France in Beijing. H.E. Mr. Luo Liang, Ambassador of France to China, Mr. Lu Renjun, Cultural Education and Counsellor of the French Embassy in China, Mr. Bai Modi, Cultural Commissioner of the French Embassy in China, Ms. Chen Yu and Mr. Wu Muye, Ambassador of the "Sino-French Cultural Spring", He Yong, Director of the Public Relations Administration Department and Public Relations Director of DPCA Automobile Co., Ltd., as well as media, sponsors and representatives of literary and art groups, attended the scene. As Dongfeng Citroen, which has a pure French gene, this year once again joined hands with the "Sino-French Cultural Spring" to provide strong support for the promotion of its activities and continue to convey the beauty of high-quality and diverse French industrial art.
At the scene of the event, His Excellency Luo Liang, French Ambassador to China, deeply expressed the significance of the "Sino-French Cultural Spring" and his concern and support for Dongfeng Citroën. He said that the "Sino-French Cultural Spring" has always promoted free dialogue on cultural exchanges between China and France and dedicated high-quality artistic activities. With the help of Dongfeng Citroën, it has also realized the more in-depth transmission of the beauty of multiculturalism and art between China and France.
As the representative of Dongfeng Citroen, Mr. He Yong, Director of the Public Relations Administration Department and Director of Public Relations of Dongfeng Citroen Automobile Co., Ltd., also expressed his views on the cultural exchanges between China and France. He believes that France is a country that reminds people of a strong artistic atmosphere when mentioned. As one of the world's four ancient civilizations, China's Chinese culture is profound and has a long history, and through the "Sino-French Cultural Spring" activity, the essence of the two cultures can be exchanged and interacted, so that more people can feel the charm of exotic culture and art.
The Versailles C5 X made a stunning appearance, and the charm of "leading the tide" was highly praised
On the day of the event, the Versailles C5 X, which integrates the essence of Chinese and French culture, also brought a visual feast of trend art in the exhibition car area, and its "leading tide" charm formed by the collision of Chinese and French cultures has been highly praised by people from all walks of life.
As a century-old Citroen's precipitating of trends and comfort, the Versailles C5 X is not only a tribute to citroën's classic design, but also the latest masterpiece in the field of mid-to-high-end cars. Versailles C5 X combines Citroën's "bold innovation" and the aesthetic needs of the Chinese market, perfectly integrates the multiple advantages of cars, SUVs and station wagons, and truly achieves "because you are different", so that everyone can find what they like from the product. Thanks to its outstanding design, the Versailles C5 X has become a new vehicle that "leads the trend and reshapes the new benchmark of the B-class car".
In addition, at the level of expressing comfort, the Versailles C5 X has the courage to break through the technical framework and bring extraordinary experiences with innovative technology. Not only is it equipped with a century-old MCS master chassis tuning, but also with Citroën's original PHC adaptive hydraulic stabilization technology, it brings customers a "magic carpet" of comfortable driving.
At the same time, the unique body design allows the Versailles C5 X not only has a 2785mm ultra-long wheelbase and rear seat to enjoy legroom, but also has a 193mm no-load ground clearance, whether it is a city or a suburb, it can be easily traveled.
As a Sino-French joint venture brand, Dongfeng Citroen has always adhered to the brand concept of "Inspired by you because you are different", integrating "comfort" into every detail of product design, and is committed to bringing a "different and pleasant feeling" travel experience to contemporary urban people.
In the first quarter of 2022, the Versailles C5 X successfully landed on the European market and launched sales, thus realizing the industrial upgrading of "Made in Chengdu and Global Sales" at the Chengdu factory of Dongfeng Dongfeng, allowing consumers in Both China and Europe to experience the extraordinary charm of the new flagship product.
Promote Sino-French cultural exchanges and convey a leading and comfortable life
Since its launch in 2006, the "Sino-French Cultural Spring", as the largest foreign art festival in China, has demonstrated cultural diversity and artistic beauty through the continuous innovation and launch of activities in many fields such as visual arts, music, drama, film, dance, fashion, books and speculation over the years, and has made great contributions to promoting cultural exchanges and integration between China and France.
As a century-old automobile brand originating from France, Citroen has been deeply involved in the Chinese market for 30 years, and has not only been committed to providing consumers with a more "comfortable" driving experience, but also always acting as a bridge for cultural exchange between China and France. Through activities such as holding Citroën "Cozy Space" and vigorously supporting the "Sino-French Cultural Spring", we will make every effort to promote a comfortable and autonomous French "long life" in China.
According to the event arrangement, from April 21 to July 31, the 16th "Sino-French Cultural Spring" art festival will hold 72 diversified cultural projects including art, film, literature, music, fashion and other diversified cultural projects in 25 cities across the country. At that time, Dongfeng Citroen will provide VIP program tickets for the members of the brand's "131X Family" co-creation community, inviting them to participate in the "Sino-French Cultural Spring" activities, so that more young people with unique personalities can feel the charm of French culture and comfortable life.
Not only that, but the previous high-profile "Summer Solstice Music Day" will also be in full swing in June, and Dongfeng Citroën will provide support for the event at the same time. This year's "Summer Solstice Music Day" is planned to be held in Beijing, Shanghai, Chengdu, Wuhan, Shenyang, Guangzhou, Shunde, Shenzhen, Lijiang and other cities. At the same time, Dongfeng Citroen will also participate in the "Fu Lei Translation and Publication Award" as a witness to the in-depth cultural exchanges between China and France. Through a series of co-creation activities, the brand hopes to allow more people to enjoy high-quality and diversified cultural exchanges.
Empowering comfortable life with Sino-French art exchanges and showing the genes of trend, fashion and comfort, this is also the fit between Dongfeng Citroen and the "Sino-French Cultural Spring". In the future, Dongfeng Citroen will continue to serve as a bridge for cultural exchanges between China and France, further promote Sino-French art exchanges, convey the value of multiculturalism, and bring high-quality and high-grade products, services and car life to Chinese consumers.