On April 20, 2022, the press conference of the 16th "Sino-French Cultural Spring" was held at the Embassy of Beijing and France in Beijing. This year, Dongfeng Peugeot once again joined hands with the "Sino-French Cultural Spring", helping China and France to go deeper and convey the beauty of multiculturalism and art.
Luo Liang, the representative of the French ambassador to China, expressed the significance of the "Sino-French Cultural Spring" and the concern and support for Dongfeng Peugeot, and said that the "Sino-French Cultural Spring" has always promoted free dialogue between China and France in cultural exchanges and dedicated high-quality artistic activities.
He Yong, director of the Public Relations Administration Department and public relations director of DPCA Automobile Co., Ltd., said that this year is the 16th session of the "Sino-French Cultural Spring", which also coincides with the 30th anniversary of the establishment of DPCA. In the past 30 years, DPCA has made unremitting efforts to strengthen Sino-French economic cooperation, cultural exchanges and friendship inheritance.
From April 21st to July 31st, the 16th "Sino-French Cultural Spring" Art Festival will hold 72 diversified cultural projects including art, film, literature, music, fashion and other diversified cultural projects in 25 cities across the country.
Dongfeng Peugeot brand, which has French charm and designer genes, and 508L Peak Edition supports the "2022 Sino-French Cultural Spring" with the 508L Peak Edition, bringing high-quality products and services to Chinese consumers and creating a "new French" trend.
While helping the "2022 Sino-French Cultural Spring" series of activities, Dongfeng Peugeot will further enhance its brand image, accelerate the launch of new models, and continue to create value for users, enhance user experience, and display the new French charm in an all-round way through the co-creation of more brands, products and services.