Wu Xiaobo said in his 2021 New Year's Eve speech that this era has entered the "K-type era", the industry is sharply differentiated, and it is likely that only a few companies that can cope with changes and achieve innovation can stand out.
This phenomenon is particularly pronounced in china's automotive industry, which has faced many uncertainties in the past 2021 with the continued impact of the COVID-19 pandemic and the global chip shortage. But what is certain is that car companies that have gained a foothold in 2021 will certainly have the strength and ability to resist the upcoming risks, and therefore continue to improve.
At the beginning of the Lunar New Year, the helmsmen of various car companies also began to have a new outlook for the next year. On the first day of the Year of the Tiger, they revealed the same determination either through action or from the words: the new year full of uncertainty has arrived, and we must face the difficulties.
(1) Geely Forrest Gump - through technological innovation to start the "value spring thunder"
In the face of many uncertainties in 2022, Geely Automobile Group revealed its solution to the outside world on the first day of construction - "the changes of each era, the pain points of the times, the transformation angle, the development thinking, and solving problems through technological innovation will surely become Geely's core advantage." Geely Automobile Group CEO Gan Jiayue pointed out in the New Year message that Geely will create a realistic "value leadership" in high-quality development.
In fact, in 2021, Geely anchored the future development path by releasing the "Smart Geely 2025 Zhang Strategy". In 2022, Geely will launch a spring thunder of "technical value" and make full efforts in digitalization, new energy, electronic architecture, core processing chips and many other fields.
For example, the construction of a service system based on user APP as a platform will usher in leapfrog development; Raytheon Power will launch a smart electric vehicle model without mileage anxiety; the 7-nanometer vehicle specification-level intelligent cockpit multimedia chip "Dragon Eagle One" will achieve mass production in the third quarter of 2022; and the new generation of intelligent cockpit system will also be the first to be installed on the new SUV model in 2022.
(2) Zeng Qinghong and Feng Xingya of GAC Group - fully challenged the target of 15% year-on-year growth in production and sales
2022 is a key year for the development of the "14th Five-Year Plan", and it is also the first year for GAC Group to implement the new term of office of professional managers, the implementation of the tenure system and contractual management of various enterprises, and it is of great significance to do a good job in this year's work. At the New Year group meeting on the first day of the new year, Zeng Qinghong, chairman of GAC Group, said that in the new year, GAC Group will fully challenge the goal of 15% year-on-year increase in automobile production and sales.
Feng Xingya, general manager of GAC Group, pointed out during the survey that in the face of the 2022 annual business plan goals, the group will focus on the "Golden Triangle" strategic planning, e-TIME action plan, digital development route, continuous improvement of customer experience, and strive to achieve new breakthroughs and achieve great results in promoting high-quality development.
(3) Dongfeng Motor Yang Qing - to complete the target task without compromise
On the first day of the new year, Yang Qing, general manager and deputy secretary of the party committee of Dongfeng Company, and Zhang Zutong, member of the Standing Committee of the Party Committee and deputy general manager of Dongfeng Company and chairman of Dongfeng Company, came to the Wuhan factory to investigate the production situation of the Wuhan factory.
Yang Qing stressed that in 2022, all units have set challenging goals, and they must do a solid job in all work and complete the goals and tasks without compromise.
It is necessary to do a good job in epidemic prevention and control, especially to do a good job in the elimination of KD parts; to do a good job in the procurement of chips, batteries and other parts and components resources; to strengthen the rapid response to quality problems and provide customers with high-quality products; to do a good job in cost reduction and create competitive products; to adhere to customer-centric, in-depth excavation of market opportunities, and challenge higher goals.
(4) Chen Bin of DPCA - to create conscience quality for customer innovation value
On the first day of the Year of the Tiger, Chen Bin, general manager and party secretary of Dongfeng Dragon Automobile, came to the brand 4S store to conduct research. He encouraged everyone to go all out and fight for a good start in the first quarter to lay a solid foundation for the completion of the annual target.
2022 is the 30th anniversary of DPCA, Chen Bin stressed that DPCA will adhere to the creation of conscientious quality for customers to innovate value; increase real money and silver investment, continue to upgrade the five hearts to protect the action; promote technological innovation breakthroughs, accelerate product innovation; build a new marketing system, deep interconnection with customers; accelerate supply chain reinforcement and upgrading, and work together with partners for win-win results; further consolidate sales growth and maintain a good business trend.
(5) Jiang Deyi of BAIC Group - focus on the present and look to the future
On the seventh day of the first lunar month, Jiang Deyi, secretary of the party committee and chairman of BAIC Group, and Zhang Xiyong, general manager, led the team to Beiqi Foton to participate in the research forum.
In the face of the 2022 that has arrived, Jiang Deyi pointed out that the people of BAIC in the Year of the Tiger always keep in mind the glorious mission of "determined to build a good car for the country", maintain strategic determination and patience, continue to take reform as the main line, adhere to high-quality development, high-tech special strategy, do something and do nothing, slim down and be healthy, focus on autonomy, adhere to reform to promote development, openness to promote development, innovation to promote development, continue to promote green development, enhance the potential and resilience of independent development, often have long-term concerns, think of danger in times of peace, work hard, and act unremittingly.
(6) Jiangqi Group XiangXingchu - promote transformation and innovation
On the seventh day of the first lunar month, Jiangqi Group held a grand and simple flag-raising ceremony in Ruixue to welcome the official start of the Lunar New Year.
Xiang Xingchu, secretary of the party committee and chairman of the board of directors of Jiangqi Group, said in his New Year speech that 2022 is the year of the 20th National Congress of the Party, the beginning of the comprehensive implementation of the spirit of the 11th Party Congress in Anhui Province, and the implementation of the "14th Five-Year Plan" and the implementation of the spirit of the Second Party Congress of Jiangqi Group.
Xiang Xingchu stressed that in the face of a complex and changeable external environment and many practical challenges, all units and employees of Jiangqi Group must have a sense of urgency and a sense of crisis involved in the rapids, and unswervingly follow the established strategic deployment to further promote transformation and upgrading and innovative development.
(7) Kung Fu shooting
The automobile market in the year of the tiger, from the perspective of the general environment, the situation is more severe, how to find certainty in the environment full of variables, will become the biggest challenge for the leaders of car companies in the new year.
For all car companies: there is no good time, only transformation and innovation.
On the first day of construction in the new year, confidence in the future became a top priority, both in the external market and in internal strength.
These words, these actions, I believe that everyone who has experienced the "sword and light sword shadow" in the automotive circle will resonate.