Dongfeng Nissan Venucia announced the brand's latest sales figures, with cumulative sales of 24,575 units in the first quarter, up 52.2% year-on-year, and sales in March were 7,151 units, up 44.2% year-on-year. As the first new model to be launched after returning to Nissan, the Big V began the brand's transformation into a younger market, with sales of 3,408 units in March, accounting for nearly half of total sales. Venucia officials said that this year will challenge the target of 250,000 vehicles per year, and 1/10 of this target has not been achieved in the first quarter.
At present, the three main sales forces of venucia brand are "Venucia Big V + Venucia D60 Series + Venucia Series Electric Models", the sales volume of compact sedan D60 in March was 894 units, and the cumulative sales of electric families composed of T60EV, D60EV, e30, etc. were 1,915 units, becoming a new growth point for Venucia brand.
Dongfeng Nissan will use Venucia to give full play to the flexibility of "joint venture independent brand", with Venucia Big V as the starting point, and gradually lay out a young market segment. Judging from the current market performance of the big V car, most of the people received are very positive attitudes, and the establishment of the Venucia Big V Alliance has greatly increased the user stickiness and gained the favor of many young boys and girls, and I believe that the proportion of female car owners will not be inferior to BMW MINI.