With the rise of young user groups, today's automakers are also unconsciously transforming in the direction of sports when developing new cars. So we saw models like Trumpchi Shadow Leopard, Geely Xingrui, MG 5, which are mainly young in appearance and power. Venucia is also one of these brands. According to statistics, among the owners of Venucia Big V, 4 have become post-90s, which has led to the rejuvenation of the brand consumer structure, and the latest dark horse version of Venucia Big V is purely for young people.
However, it would have been good to launch a model for younger users. But changing the color is 2,000 yuan more expensive than before, which is also too unfriendly for young users.
The biggest difference between the dark horse version and the old model is mainly reflected in the body color. Compared with before, venucia big V dark horse version adopts the "black samurai" design style, on the basis of the original appearance design, the color matching is changed to pure black, and the black wheel hub is matched with red calipers, which is also further sports.
The change in the car is mainly reflected in the color, using a combination of black roof and red door trim. The steering wheel is also a red and black combination. The seats feature red sports seats.
In addition, the rest of the parameters and configuration have not been changed, but the price is 2,000 yuan higher. Because from the perspective of manufacturing, the black body color does not increase the production cost. The red seats in the car, the manufacturer and the supplier placed an order, the original model of the seat to change the color, without increasing production costs.
However, the manufacturer guidance price has increased by 2,000 yuan, which is not worth it.
But after looking at the distribution of venucia big V models, you may understand why manufacturers want to do this. Because after the dark horse version was listed, the original model was not discontinued, but sold in the same hall, which means that there are now 7 models of Venucia Big V on sale. Therefore, this extra 2,000 yuan is intended to distinguish the price from the original model.
And the budget of about 100,000 yuan of young users, in fact, for the price is very sensitive, manufacturers say that it is young black positioning, but in the price has risen by 2,000 yuan, it really chilled the user's heart.
What is the right thing to do? I think that all smart manufacturers will keep the dark horse version and the ordinary version at the same price, let users choose themselves, and manufacturers can also find out through this move whether there are more young users or more middle-aged users.
Today's young users are different from the past, in the past users did not know much about cars, and now young people can understand the information of cars through various channels through the mobile Internet.
Venucia Big V's biggest problem has always been in the powertrain, and the engine on board the Venucia Big V is a 1.5T 4A45TD engine supplied by Aerospace Mitsubishi, which can provide a maximum power of 190 horsepower, as well as a peak torque of 260N·m. However, as far as the current market is concerned, this engine is relatively backward in all aspects of technology, and it is also matched with the much-criticized 7-speed dry dual-clutch transmission, making venucia big V in terms of driving power and driving texture can not be compared with the same price model.
At present, users complain that the idle speed of this power engine is abnormal, the turbocharger fails, and the acceleration is powerless.
And the price range of Venucia Big V is similar to that of many first-line independent brands of compact SUVs, in this price range, users can choose a lot of models, such as Haval H6, Geely Boyue and so on. Recently, even the sales of Haval H6, which has been selling well, have declined significantly, and the overall market environment has deteriorated, so if Venucia Big V does not take action and impresses users with a sincere price, then the market share may continue to shrink in the future.