For a long time in the past, cost performance has always been the pursuit of independent brands. The joint venture brand has always insisted on exchanging technology for the market, and will not care too much about the so-called cost performance, but as the development of independent brands is getting better and better, the market is becoming more and more inward-volume, resulting in many joint venture brands having to start to pursue cost performance. After all, what can be sold is the real thing.
Since the opening of The Ford 2.0 strategy, the Ford brand has been using the "more Ford, more China" model to introduce the old, and ford sharp edge, new explorer, EVOS and other products have become more generous.
In the past, Ford's sales were responsible for Mondeo, and recently joined in, the new generation of Ford Mondeo is officially listed at a price of 15.98-21.68 million, compared with the old model, the price threshold is lower, the sincerity is higher. According to Ford China's official data, the new generation of Mondeo has won nearly 10,000 orders since the pre-sale, which shows the explosive potential of this cross-grade mid-to-high-end sedan.
And whether the new generation of Mondeo can become the "catfish" of the mid-to-high-end sedan market with cross-level configuration and sincere pricing, we will continue to say.
Although the price threshold is low, it is not at all obvious from the product strength that the new generation of Mondeo has signs of cutting corners. For example, in terms of exterior design, the new generation of Mondeo uses a new "potential energy aesthetics" family design concept, split LED headlight group, three-dimensional grille net with active closure, C-pillar tribute to Ford sports cars, and through-LED taillights, etc., all of which make the new generation of Mondeo show a new visual tension.
Not only that, the top version also comes with a more sporty ST-Line kit, and also provides 6 kinds of body colors of ink cloud black, bright moon white, jade plate white, neon gray, fishing fire red, and indigo blue to meet the personalized needs of various user groups.
In terms of body size, the new generation of Mondeo has a length, width and height of 4935/1875/1500 mm, and a wheelbase of 2945 mm, which is significantly enhanced compared to the previous version, and the space inside the car will be more spacious.
When it comes to the interior of the car, the interior layout is also the focus of this new generation of Mondeo. In order to create a scientific and technological atmosphere, the new generation of Mondeo canceled most of the physical buttons, replaced by a 12.3-inch LCD instrument, and a 1.1-meter giant screen composed of 27-inch central control large screen, the visual effect is very shocking, and the 27-inch central control large screen resolution has reached the 4K level, and the screen also has a new generation of SYNC+2.0 Zhixing interconnection system built in, under the blessing of Qualcomm Snapdragon 820A chip, it can smoothly run voice interaction, gesture control, full-screen map, iQiyi and other functions.
In terms of power, the new generation of Mondeo is equipped with a maximum power of 175 kW and a peak torque of 376 Nm, except for the top, which is equipped with an 8-speed automatic transmission, and the power reserve is completely enough for most of the daily working conditions.
At present, the new generation of Mondeo has introduced 4 configurations to choose from, namely Fashion, Deluxe, Extreme and 245 ST-Line. So which version is the most cost-effective?
From the fashion type of 159,800, the configuration has been particularly rich. The whole series is equipped with LED light group, reversing image, automatic parking, keyless entry/one-key start, automatic air conditioning, remote start, hidden door handle, SYNC+2.0 Zhixing interconnection system, vehicle OTA upgrade, etc., which can fully meet daily use.
The 179,800 luxury configuration is equipped with a series of high-end intelligent configurations such as 12.3-inch + 27-inch double giant screen, knee airbags, front power seats, adaptive far and near light, and parallel assist, cruise control, roof maintenance, and active braking
The 199,800 supreme configuration, as well as LED through-day running lights, leather + suede wrapped seats, 7-color LED mood lights, face recognition, gesture recognition, 10-speaker B&O audio, mobile phone wireless charging, adaptive cruise and other functions have also begun to be configured.
In total, the 159,800 entry-level version is enough for most users to use, of course, if you have a good budget and like forward-looking fresh technology, you can choose the deluxe type 179,800, the supreme type 199,800 or even higher versions, the intelligent technology configuration will certainly be much richer.
With the arrival of a new generation of Mondeo, the threshold for the starting of the high-end sedan of the joint venture brand is expected to be further reduced, and the cost performance has also increased a lot. It is believed that many users will abandon honda accords, Toyota Camry, Buick Regal and other models, and then switch to a new generation of Mondeo. So, whether the new generation of Mondeo will return to the top, let's leave it to time to verify.