Listing price: 159,800 yuan - 219,800 yuan
Competitors: Camry, Accord, Passat, Magotan
Monthly sales forecast: 5,000 units
Buyable Index: 75%
The new Mondeo, which has been pre-sold for less than a month, is said to have achieved good pre-sale results, and the price of this official release has basically not exceeded expectations, the only change is that the top ST-Line version is 3,000 yuan cheaper than the pre-price, which is 216,800 yuan.
But even so, 159,800 yuan can buy a mid-to-high-end car equipped with a 2.0T high-power engine and an 8AT gearbox, which is unprecedented. Changan Ford hopes to use this "hot" price to return the new Mondeo to the mainstream mid-to-high-end car market – we predict that it will need to cross the threshold of at least 5,000 units per month - and also help Changan Ford regain the recognition of Chinese consumers.
The new Mondeo is obviously a product tailored for Chinese consumers, in addition to the standard 2.0T+8AT of the whole series of cross-level power, but also in the Chinese consumers' most valued face and lizi.
The new car is close to 5 meters long, the wheelbase is 2945mm, and it has a wide rear space, which is also where the new Mondeo has more advantages than the Japanese mid-to-high-end cars of the same class in addition to the powertrain.
If it is not the lowest-end model, then this generation of Mondeo has a third selling point: a large 1.1-meter horizontal screen across the entire cockpit, providing the leading in-vehicle interconnection system among the joint venture car companies, without one. This is more than the German-Japanese mid-to-high-end cars that mostly stay in the 12-inch or even 10-inch central control large screen on the market to win the recognition of post-80s consumers.
In order to meet the driving needs of Chinese consumers, the new Mondeo is actually obviously biased towards comfort in the entire driving performance, the entire suspension is more comfortable, and the impact is more gentle. At the same time, the steering system is also lighter and easier to drive in the city, which may change many people's inherent perception of the drivability of Ford models, and you need to be prepared for this expectation.
Of course, the fuel consumption performance of the 2.0T high-power engine + 8AT will also be the focus of many people's attention. Although high performance and fuel economy can not be "bear paw and fish", but the new Mondeo in the high-speed state of the fuel economy will certainly surprise you, while driving on the city roads as long as more gentle driving, the entire fuel consumption performance is about 10L - in fact, Ford engineers have already done the throttle, will not let you too keen to urge the throttle.
In addition to the price advantage, this time Changan Ford officially launched the new Mondeo also gave a "full range of parts lifetime warranty service": the original parts purchased and repaired at Changan Ford authorized dealers, covering the engine, transmission, display screen, air conditioning system, glass, rearview mirrors, grilles, condensers, etc., this service will cover all Changan Ford models. The purpose of introducing this policy is equivalent to the parts warranty in the dealer's car repair in the future, which will prompt Changan Ford consumers to return to the dealer for maintenance as much as possible and increase the dealer's return to the factory.
In addition, consumers can purchase the new Mondeo to receive up to a "5 years/ 140,000 km" vehicle warranty, covering mechanical or electrical failures, vehicle parts and related man-hour costs.
In terms of model recommendations, the most entry-level fashion model will have much less purchase benefits, and will not be equipped with a large 27-inch screen, one of the three major selling points of the new Mondeo, and without any active safety system. Therefore, although the price is cheap, it is not necessary for home consumers to buy.
The 179,800 yuan luxury type is the most cost-effective choice for this new Mondeo. At this price point, there is already a full LCD instrument + 27-inch large screen, most of the active safety configuration, reversing image, SYNC+ 2.0 system, electric adjustment seat and so on. The only drawback is that there are only cruise control buttons, not L2 level assisted driving.
However, compared with the same price point camry, Passat and other models, 2.0T, large space, large screen has given the new Mondeo a main point of attack, the configuration is not weaker than the opponent. The new Mondeo can be said to be "a product with no shortcomings at the level of 180,000 yuan".
A higher price point is the Supreme type close to 200,000 yuan. The main upgrade is the appearance of the daytime running lights and welcome light language system, while upgrading to a panoramic sunroof, 19-inch wheels. The configuration has more B&O audio, in-car mood lights, adaptive near and far lights, face recognition, etc. that young people like, and more importantly, it adds Ford's Co-Pilot36 Intelligent Driving Assistance System, which is the L2 level assisted driving system.
At a price of 200,000 yuan, buying a Camry is probably still a sporty version of a 2.0 naturally aspirated engine, buying Volkswagen should be an entry-level model of 330TSI, but Changan Ford can already give the top configuration, do you really not consider it?
As for the st-Lineb version that is really top-ended, it is mainly because the appearance kit is different, the configuration has more sportier and smarter small functions, and the BlueCruise active assisted driving system of The Ford L2+ level can be optionally installed, which is a symbol of a flagship benchmark.
From our point of view, the 179,800 yuan luxury type is the most recommended configuration, so that you can land this Mondeo with three main selling points within 200,000 yuan. And if you want to get it in one step, the 199,800 yuan supreme type is more suitable. In addition, if you are an old owner of Changan Ford or a Mondeo owner, you have an additional purchase subsidy of several thousand yuan, which is also the key to Changan Ford's sales of the new Mondeo.
Finally, we have a small suggestion: if you are looking for better performance, it is to replace the Original Tire of the Hankook Ventus S1 evo3, which is biased towards comfort and silence, and replace it with a tire with better sporty performance, and there may be a bigger surprise.
Text| JackieLXX
Figure | network