As an upgrade of FAW Toyota's flagship sedan, the new Asia Dragon has ushered in a comprehensive breakthrough in design, configuration, safety and intelligent interconnection, further realizing the leap of product strength with five "bipolars" and helping FAW Toyota move towards the goal of "annual sales of one million and accumulation of more than ten million".
For a long time, FAW Toyota has made little progress in the B-class car (mid-to-high-end car) market, which is a "place where soldiers must compete". Asia Dragon undoubtedly carries the dual responsibility of brand up and sales promotion. Since entering the Chinese market in 2019, the cumulative sales of Asia Dragon have exceeded 300,000 vehicles.
Last night (March 30), FAW Toyota's flagship TNGA sedan, the new Asia Dragon, was officially launched. The new car is available in three powertrains, 2.0L gasoline version, 2.5L gasoline version and 2.5L dual engine, with a total of 9 models, priced from 199,800 to 279,800 yuan.
New Asian Dragon Price Source: Live Screenshot
The original AVALON was born in 1994 as a medium- to large-sized sedan developed by Toyota specifically for the North American market. At that time, AVALON came to China as an imported car, but due to the extremely small amount of ownership, its popularity in the Chinese market was very limited. In March 2019, AVALON, which has evolved to the fifth generation, officially opened production and sales in China, becoming the flagship model under the framework of FAW Toyota and Toyota TNGA, Chinese name Asian Dragon, positioned above B+ level. As of December 2021, The cumulative sales volume of Asia Dragon in the global market has reached 2.05 million units, which has won unanimous recognition from the industry at home and abroad.
In fact, there were sharp ambitions before and crowns falling after, and for a long time, FAW Toyota has made little progress in the B-class car (mid-to-high-end car) market, which is a "place where soldiers must compete". Asia Dragon undoubtedly carries the dual responsibility of brand up and sales promotion.
It is gratifying that after the initial capacity climb, Asia Dragon has quickly entered the "100,000 vehicles" club, with sales of 111515 and 117188 vehicles in 2020 and 2021, respectively, ranking the "head" echelon of the B-class car market. Since entering the Chinese market in 2019, the cumulative sales of Asia Dragon have exceeded 300,000 vehicles, achieving a double harvest of sales and word of mouth, and helping FAW Toyota to develop rapidly.
New Asian Dragon Source: Screenshot of live streaming
As an upgrade of FAW Toyota's flagship sedan, the new Asia Dragon has ushered in a comprehensive breakthrough in design, configuration, safety and intelligent interconnection, further realized the leap in product strength, and reshaped the value model of B+ class sedans with the five bipolar product strength advantages of "bipolar design", "bipolar driving", "bipolar safety", "bipolar technology" and "bipolar efficiency".
In terms of appearance, in order to better meet the diverse aesthetic needs of users, the new Asian Dragon integrates more design sense into the front grille and provides two different styles. Among them, the 2.5L dual engine version and the 2.0L gasoline power version adopt the upper and lower high-brightness modular grille; The 2.5L gasoline powered version features a dot-matrix mesh-style front grille that highlights the strong dynamics of the low center of gravity. The new three wheels are refreshing, with both dynamic and stylish styling and a calm and atmospheric style, showing a unique high-end posture.
In terms of technology configuration, the new car is equipped with a new generation of Toyota Safety Sense, which ensures that the "entry is high-end" in the field of safety, creating a full range of safe driving experience for users. In addition, the new Asia Dragon also adds smart key, wireless charging, full LCD instrument and other configurations, 10.1-inch multimedia screen + 12.3-inch full LCD instrument + 10-inch HUD head-up display, three-screen linkage is more scientific and technological charm; Toyota Connect Toyota Chi Heng interconnection system has been added to the whole series to realize remote control of the vehicle.
New Asian Dragon Interior Source: Corporate Courtesy Of Photos
At the same time as Zhimei upgrades, the new Asian Dragon also inherits the excellent genes of the previous generation of products. Based on the TNGA architecture, the new Asia Dragon has effectively reduced the center of gravity through the optimization of the vehicle components, making the body shape more aerodynamic and greatly improving the grip; Complemented by high-end equipment such as double wishbone rear suspension and AVS adaptive variable suspension system, it achieves the industry's top handling stability. In addition, the whole series is equipped with 10 SRS airbags as standard, always insisting on providing users with industry-leading flagship level security. Equipped with a variety of Toyota's global powertrains, the new Asia Dragon combines excellent fuel economy with high thermal efficiency and high power output to achieve excellent power performance and ultra-low fuel consumption.
Take it a step further! Standing on the starting line in 2022, FAW Toyota has also anchored the goal of "annual sales of one million, accumulated more than 10 million", and the new Asia Dragon will continue to further realize brand value remodeling and transcendence with the flagship posture, leading the corporate brand upwards. (China Economic Network reporter Zhang Yi)