As the brand of the joint venture brand, the B-class car has always been shown as a "flagship", representing the highest skill and technical level of the joint venture brand car, and is deeply bound with the brand value.
Looking at the current hot selling Ofmait, Passat, Camry, Accord, Tianlai, etc., all of them have been working hard for many years to break out of today's prominent fame. However, there is also such a car, in less than three years, it has become a school of its own, becoming the "dark horse" of the B+ class car market.
It is FAW Toyota - Asian Dragon, a name full of "jianghu" atmosphere.
So far, Asia Dragon has achieved sales results of 100,000+ for two consecutive years, with a double harvest of sales reputation, ranking first in the B-class car market, and competing with the old rivers and lakes such as Ashkenazi Shuangxiong and Japanese Sanjie with its own strength.
On March 30, FAW Toyota's new Asia Dragon was officially launched, and nine new models were launched, with a price range of 199,800-279,800 yuan. The new car is based on the TNGA-K platform, mainly for the appearance and interior adjustments, the whole series launched a total of 9 configuration models, providing three power options.
Two faces, design, intelligence and comprehensive upgrade
In this new car upgrade, the new Asia Dragon has mainly made adjustments in terms of design.
The new Asian Dragon offers two different styles of front faces to choose from, with the 2.5L petrol version using a dot matrix mid-mesh design, and the 2.0L petrol and 2.5L dual-engine version using the upper and lower high-brightness modular front grille.
The former pursues a three-dimensional sense, integrated with the streamlined body, with a certain sporty atmosphere; the latter will be more designed and textured, and the overall style highlights the high-end quality of the atmosphere. In addition, the headlights have also been newly designed, adding white LED strips below, and further reducing the size of the LED light source, making it more exquisite.
For the matter of "looking at the face", psychology has long had the "halo effect" theory as an explanation: people's cognition and judgment of individuals often only start from the part, so as to get the overall impression, so people and things with high appearance always have their own aura, and the concept of "beautiful is good" is deeply rooted in the hearts of the people.
In terms of interior, Asia Dragon fully listens to user suggestions, basically continues the design style of the current model, while replacing a larger screen, adding a 12.3-inch full LCD instrument, with a 10-inch HUD head-up display, which can be linked to three screens; at the same time, the physical buttons on both sides of the central control large screen are cancelled to further enhance the sense of technology in the car.
In order to further enhance the sense of science and technology, in addition to the smart key, the new Asian Dragon has added wireless charging of mobile phones, added Toyota Connect Toyota Zhixing interconnection system in the whole series, and upgraded the UI of the car machine system, adding Baidu map, car home interconnection and other functions, making daily use more convenient.
In addition, under the premise of the original 10 airbags, the new car is equipped with a new generation of Toyota Safety Sense safety system as standard, including pre-collision safety system, emergency steering assist function, lane tracking assist system and other functions.
Make itself a school, and then shape the classic
The history of the Asian Dragon AVALON brand is very glorious.
As the flagship of the Toyota brand, the first Asian Dragon was unveiled at the 1995 Chicago Auto Show, when the configuration and space were outstanding, and it has been selling well in North America. From 1994 to December 2021, Asia Dragon AVALON sold 2.05 million units worldwide.
In March 2019, FAW Toyota introduced this classic model into its domestic production. At present, the new Asia Dragon is not only the global flagship sedan of the entire Toyota motor brand TNGA structure, but also the "flagship" sedan of FAW Toyota, representing Toyota's highest car manufacturing level in the domestic car market.
At present, the B-class car market is a red sea - luxury brands continue to explore, and independent brands are attacking. The new Mondeo, which was recently listed, opened the "inner volume" of the joint venture B-class car with high specifications of power, configuration standards, and an entry price of less than 160,000 yuan.
Unlike the "Japanese Three Masters" who focus on young and sporty Camry, Tianlai and Accord, Asia Dragon is positioned as a higher half-level and maintains the luxurious and distinguished experience of the previous joint venture flagship sedan.
After insight into the high requirements of Chinese users for the rear, Asia Dragon specially optimized the rear function, equipped with electric rear visor, electric reclining seats, etc.; at the same time, the outer seats on both sides of the rear seats can be heated with seats, and the rear central armrest touch screen control panel allows rear passengers to control air conditioning, seats and sound systems at will.
If the "Japanese Three Masters" is an "old jianghu" who understands the world, lives smoothly and shrewdly, then the Asian Dragon is a "grand master" of its own school, which does not explore the market, but requires itself with higher standards to meet all the imaginations of consumers for a joint venture high-end flagship car.
This is perhaps the most attractive part of the Asian dragon. With a strong B+ product positioning, sharing the Toyota TNGA-K platform with Lexus ES, sharing a large number of components including powertrains, making the Asian Dragon have the performance and excellent quality of high-end luxury cars, and make a high degree of differentiation from opponents at similar price points.