Kung Fu Car | Don't take the new Asian Dragon lightly!

For FAW Toyota, which intends to impact millions of sales this year, how to achieve "quality and quantity", the Asian Dragon is definitely a key model.

On March 30, FAW Toyota launched a new Asian Dragon with the theme of "A Press Conference Hidden in the Art Museum". 3 powertrains, a total of 9 models, the price range of 199,800 yuan - 279,800 yuan, can be described as a B-class car market a "bombshell".

As a "latecomer", Asia Dragon has spent a short period of 3 years, and has already won a place in the domestic B+ class car market, and has gradually become a new value benchmark in the market segment.

In fact, when Crown becomes an independent brand, the Asian Dragon, as the baton, will undoubtedly be built into the "façade" of FAW Toyota's high-end.

So, what are the highlights of FAW Toyota's new Asian Dragon launched this time? Can it further promote FAW Toyota's successful entry into the "Million Club"?

Let's take a look at the Kung Fu Car right away.

Upgrade the sense of luxury from the outside in

The "uncompromising" of B+ benchmarking

As a model that pursues "beauty", the new Asian Dragon must have a charm that makes people "burst into the soul" from the appearance.

Nowadays, in order to comply with the increasingly diversified aesthetic needs of the consumer market, more and more mid-to-high-end models have begun to adopt the "double front face" design in an attempt to please a wider range of consumer groups.

The new Asian Dragon is no exception, this time providing two different styles of front grille design styles, on the one hand is the atmosphere of high-end, on the other hand is young and dynamic, firmly grasping the aesthetic needs of different consumers.

In addition to the new front face, the new Asian Dragon Headlight Group also adopts a new design style.

Streamlined DRL (daytime running lights) combined with three-eyed headlights, the overall shape gives people a low and sharp vision, with a powerful aura, can be said to be the "finishing touch".

Sitting in the car, based on the new Asian dragon created by TNGA-K on the same platform as Lexus ES, it can be said that a sense of luxury comes to the fore.

First of all, the new 10.1-inch multimedia navigation system + 12.3-inch full LCD multi-function information display on the center console is a highlight of the new Asia Dragon's interior upgrade.

The combination of these two displays can not only provide drivers with a more convenient and larger information flow of human-vehicle interaction experience, but also with the 10-inch HUD head-up display, three-screen linkage, enhance the sense of science and technology at the same time, so that the car communication is more convenient.

Secondly, in terms of interior texture and some details, the new Asian Dragon has also made different adjustments to Chinese consumers.

For example, the trim panel of the new Asian Dragon that runs horizontally through the entire instrument table is adjusted to a dark color consistent with the upper part of the instrument table, visually showing a more advanced texture;

At the same time, in order to meet the needs of Chinese users for more "picky" space in the rear, the new Asian Dragon has specially optimized the rear function, not only equipped with various high-tech humanized configurations such as electric rear visors and electric reclining seats, but also the touch screen control panel in the central armrest of the rear row can also enable rear passengers to control the air conditioning, seats and sound systems.

Finally, applications such as the central channel part of the soft leather wrapping, sports three-frame steering wheel, S-Flow airflow radar air conditioner, JBL 14 audio high-end HI-Fi level 7.1 surround sound system and other configurations also reflect the new Asian Dragon's "uncompromising" attitude towards luxury texture from all aspects, to meet consumers' taste needs for youthful, sporty and high-end design.

"Moving" is a very satisfying feeling

Technology and human nature go hand in hand

In addition to the external and internal upgrades, the product strength has been greatly improved, inheriting the excellent genes of the previous generation of products, and is also the basis for the new Asian Dragon to become a B+ level value benchmark.

The biggest manifestation of this is undoubtedly the excellent driving experience given by the TNGA architecture.

The new Asian Dragon based on the TNGA architecture, coupled with the double wishbone rear suspension, the stiffness of the steering system, and the strengthening of the torsional rigidity of the body, have greatly improved the sport performance of the new Asian Dragon. In addition, the brakes and the vehicle tilt during corners are reduced, resulting in excellent maneuverability.

It is worth mentioning that the new Asian Dragon 2.5L gasoline version adopts AVS adaptive variable suspension system, which can achieve ride comfort and excellent handling according to the road surface and driving conditions.

The new Asian Dragon equipped with Dual Engine Technology is naturally more powerful. The newly upgraded Toyota Hybrid System (THS II) realizes the miniaturization, lightweighting and efficiency of the hybrid system, which can further improve the power performance, fuel economy, driving smoothness and tranquility, and can be said to bring consumers a refreshing and ultimate driving experience.

The new Asian Dragon's improvement in driving texture naturally doesn't stop there. In order to create a better sense of technology and safety, the new Asia Dragon is equipped with a new generation of Toyota Safety Sense in addition to the new generation of Toyota Safety Sense security, but also the entire series of Toyota Connect Toyota Chi Heng interconnection system, which can achieve remote control of the vehicle, which can be said to be greatly improved in the convenience of using the car.

Coupled with various driver assistance systems such as PVM panoramic monitoring system, BSM parallel blind spot monitoring system, RCTA reversing side rear blind spot warning system, HUD head-up display system, the new Asia Dragon is undoubtedly a more advanced and valuable flagship car in the market segment.

Kung Fu shoots

Last year, with a total of 123,000 vehicles in the whole year, a year-on-year increase of 111% sales results, The Asia Dragon continued to close the distance with the same level of powerhouse Camry, Accord and other models.

It is believed that with the arrival of the new Asian Dragon, FAW Toyota can be said to have secured the key to entering the "Million Club".

At the same time, we can also glimpse the support point of the transformation of this enterprise from a production service-oriented to a user-operated enterprise from the new Asian Dragon.

Next, we are more looking forward to seeing how FAW Toyota will continue to promote this comprehensive change of the company with fresher marketing thinking after the launch of the new Asia Dragon.