This year's May Day holiday is a little special. The counterattack of the "black swan" has completely changed the "May Day" festival that was crowded in the past. During the special period, many people's lives are still in a "static" state. For safety reasons, those who are able to travel freely have also changed their original travel plans.
Some fans have turned their previous long-distance outings into riding an electric car with friends, flying kites with their children, and having a picnic in the countryside where lilacs bloom. "Static" people at home are showing their cooking skills, and various "food" experts in the circle of friends take turns to appear, and food brushing screens is a common thing.
In fact, no matter what state of life is in, people's yearning and pursuit of a better life has never stopped. Making life more beautiful is the most powerful keyword of this era. In the new consumption era, the car is an "important element" that "links" a better life. So, which models can heat up happiness?
All along, FAW Toyota insists on "mass production happiness" for customers. During the May Day holiday just past, FAW Toyota launched the "NeighborLy Pet Powder Festival" for fans, taking out 100 million yuan of subsidies and "selling prices" in a big way, so that fans can spend less money to buy better cars.
This time, FAW Toyota not only has great strength, but also almost all of its star models are involved. Including the new Asian Dragon, the classic legendary Corolla family, as well as the RAV4 Boom Dual Engine and the A+ star model AsiaTician, all of which are blockbuster models. Moreover, the form of activities is rich and diverse, from the online "cloud car appreciation to the 10,000 yuan gift package, and then to the after-sales maintenance, replacement gift package and fuel card, the discount covers the entire car purchase process, fans can enjoy multiple discounts at once,
Among the participating models, the new Asian Dragon Circle has a high degree of powder, and this new car, which was launched at the end of March, has renewed its new strength in design, configuration, safety and intelligence in multiple dimensions, and once again increased the value content. In addition, the Corolla family and the Asiatic Lion popularity index are also very high. Next, let's see how FAW Toyota's star products "group" to "mass-produce happiness" for fans.
Lexus ES "Brothers in the Same Door"
Start at the high end
Under the trend of consumption upgrading, the mainstream competition area of the automobile market continues to move upwards. Nowadays, the 200,000-300,000-level segment has become the focus of fans' attention and has become a must for major car brands. The slogan of "those who get middle and high-end cars win the world" many years ago is back in vogue.
However, today's B-class car market is no longer what it used to be, and the original pattern has long been broken. In addition to the traditional joint venture rivals, luxury brands have reduced their dimensionality, Chinese brands have continued to rise, new forces in modeling are menacing, and the B-class car market has entered a state of scuffle. In order to get more shares, major auto brands are not reserved, and almost all of them take out their flagship products as "pioneers".
Among them, faw Toyota's "pioneer warrior" focusing on the B-class car market is the Asian Dragon. In fact, the Asia Dragon is not only the flagship sedan of FAW Toyota, but also the global flagship sedan of the entire Toyota brand TNGA.
This model was born in 1994, when Crown withdrew from the North American market, and the market was in urgent need of a high-end medium and large sedan to "take over the baton", and the first generation of Asian Dragon was born. Now, 28 years later, Asian Dragon Fire has spread across the global market, with cumulative sales of more than 2.05 million vehicles, and this model has always been the inheritor of Toyota's latest technology and craftsmanship.
In terms of positioning, the Asian Dragon belongs to the B+ class model, which and Lexus ES are derived from the Toyota TNGA-K platform, and these two models have the same wheelbase, and many core components can be shared with the Lexus ES. It can be said that the Asian Dragon is "half a level" higher than B-class opponents such as Camry, Accord, and Magotan.
Moreover, the Asian Dragon also benchmarks high-end models in terms of technology and quality. FAW Toyota has added many unique core technologies to the Asian Dragon model. For example, Toyota's dual engine technology, the era of high oil prices, the hybrid system is regarded by many fans as the "optimal solution" for the current car purchase.
Compared with the opponent, Toyota's dual-engine hybrid system is mature and efficient, the TNGA 2.5L DYNAMIC FORCE has a thermal efficiency of up to 41%, the minimum fuel consumption is only 4.7L/100km, and the maximum cruising range of a tank of fuel is 1000km. From 1997 to the present, the cumulative sales of Toyota's electrified models have exceeded 20 million, which is enough to see the market's recognition of this technology.
At the same time, Asia Dragon also implements FAW Toyota's highest quality control standards, which originates from FAW Toyota's Chengdu plant, which has a complete new TNGA production line and five major processes that have reached international high standards. Taking the painting project as an example, the body color of each Asian Dragon must go through ED inspection, ED electrophoresis, UBC coating, sealant coating, medium and upper coating spraying, and coating the "six major levels" of precision inspection to ensure that every detail is perfect. It also makes every Asian Dragon have Toyota's craftsmanship and super high quality.
Multi-dimensional upgrade
Refresh the new Asian Dragon Value Content
However, in the era of intelligence and electrification, the demand for cars by social elites is constantly escalating. "Moderate" and "enough", the two keywords commonly used in the car market ten years ago, were completely abandoned by the times. Sport, intelligence, and high-end are the new demands of consumers for cars. To this end, FAW Toyota has carried out a multi-dimensional upgrade of the new Asian Dragon.
In this era of looking at faces, high value is combat effectiveness, and the new Asian Dragon cancels the original banner grille design and replaces it with a "double front face" design. Among them, one is biased towards luxury, mounted on the 2.0L and 2.5L dual engine models, the front face gradient dot matrix large-size grille elegant and atmospheric, high-end sense.
Another bias towards sports, mounted on the 2.5L fuel version of the model, the blackened mesh grille is very performance car feeling, coupled with the narrow sharp three-eyed headlight design, the front face is very visual impact, the side body is slender and smooth, plus a multi-width wheel design, and the tail "AVALON" letter logo, sporty and personalized.
It is worth mentioning that this 2.5L fuel version of the model not only has a sporty style, but also a sporty "personality". The 2.5L engine is very powerful, and with the double wishbone rear suspension and AVS adaptive variable suspension system, the owner can experience the pleasure of agile and precise handling.
In addition, on the new Asian Dragon model, intelligent technology is also a major highlight. The new car adds a 10.1-inch multimedia navigation system and a 12.3-inch full LCD display, which is coordinated with the 10-inch HUD head-up display, which can achieve "three-screen linkage" and can simultaneously perform multiple instructions of the owner.
Moreover, the new Asia Dragon has added toyota Connect Toyota Zhixing interconnection system, which is powerful in that in addition to conventional vehicle-machine interconnection functions such as navigation, voice, and entertainment, the new car can also control and manage the car from an intelligent point of view. For example, if the vehicle has a problem on the way to the self-driving trip, then the owner can contact the car 4S shop through the remote system, and the professional technician will diagnose the situation of the vehicle and provide professional advice for the owner, which is very practical.
Not only that, in terms of driving control, the new Asian Dragon also integrates intelligent elements, and the new car is equipped with the latest generation toyota Safety Sense Toyota Zhixing safety system. This auxiliary system almost covers the whole scene of driving control, among which, the DRCC dynamic radar cruise control system with full speed domain follow-up function can be called the "intimate partner" of the owner, and the owner can automatically control the distance and speed between the car in front of him when running at high speed, doing "subtraction" for traditional driving, and providing more intimate safety protection.
In addition, the intelligent "black technology" PVM panoramic monitoring system function is also a highlight that can not be said, it can "call the board" new forces of car manufacturing, after pressing the "PVM" button, the system will look around the car 360 degrees, and display the situation around the vehicle on the central control screen, intelligent and convenient, especially suitable for novice owners.
Three star models "group"
"Mass production happiness" for customers
Of course, in addition to the new Asian Dragon, the Corolla and Asiatic Lion are also the hot models that fans pay more attention to in this event.
Compared to the mid-to-high-end positioning of the new Asian Dragon, Corolla's soul is "practical". As one of the most classic legendary models of the Toyota brand, the Corolla has been born for 56 years and has accumulated global sales of more than 50 million. It entered China in 2004 and has sold more than 4.5 million vehicles in China in 2018. In the family car market, Corolla has always been the "most reliable practical family car" in the minds of many fans.
However, in the new era of consumption, Corolla has "fissioned" from one model to a family in the Chinese market. Now, the Corolla family also includes the Corolla Twin Engine, the Corolla GR sport and the Corolla Replay, which went public last year. This SUV is also very popular with fans, it inherits the "practical soul" of Corolla, and has a more all-round product strength.
Fans can enjoy a compact SUV experience at the price point of a small SUV. Spatially, the sharp pitch is 4460/1825/1620mm and the wheelbase is 2640mm. On the same level as qashqai. In terms of details, FAW Toyota has made the storage space of Ruili 438L, whether it is a suitcase or a child trolley. And the rear door is specially equipped with a high door frame design, the opening is higher, and there is no need to bend over the car to get on and off, which is more convenient.
Moreover, with the support of the TNGA architecture, the Ruifang model is equipped with 7 SRS airbags as standard, and the top version has 9 SRS airbags, and the new generation toyota Safety Sense safety system is equipped with the whole series. In addition, high-tech configurations such as PVM panoramic monitoring system, speech recognition system, and Toyota Zhixing interconnection system also appear in the Ruifang configuration list. There is also a 2.0L engine equipped with the same model as the Asian Dragon. If you sum it up in one sentence, it is that The Corolla Rebecca can be described as "full of weight".
The Asiatic Lion is a model specially built for the domestic Mesozoic group. It is positioned as an A+ class model, but the product force is "infinitely closer" to the B-class product, between the Corolla and the Asian Dragon. On this model, there is a more powerful space design than the Corolla, and the body length and wheelbase are 4720mm and 2750mm respectively, which is more advantageous than Volkswagen Sagittarius. And the power is equipped with the 2.0L engine of the Toyota family, and the advanced power level is B-class. Overall, "leapfrogging" is the key word that best reflects the power of the Asiatic lions.
Ghost bucket car view: In the special 2022, the car market is surging darkly, the epidemic, chip shortage, raw material prices and other multiple elements are coming, and many car brands have issued a "too difficult" sigh. In the car market, there is a "rising" sound. However, FAW Toyota, under the guidance of "user thinking", calmly and calmly faces difficulties, continues to take the interests of customers as the starting point, and launches the "Pet Powder Festival" activity with great gold content at the "May Day" small holiday node, so that a beautiful car life is within reach. In the future, FAW Toyota will continue to increase its efforts, interact with fans in depth, and continue to "mass-produce happiness" for customers who yearn for a better life.
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