Yipinpin recommendation officer丨 Concerned about customers to do practical things, FAW Toyota launched the "pet powder" action during the May Day period

The May Day holiday has always been the peak season for automobile consumption, but since the outbreak of the epidemic in March this year, the closure + isolation has caused many people's car purchase plans to fail. FAW Toyota, which has always been adhering to the "customer first" business philosophy, launched the "NeighborLy Gift Pet Powder Festival" activity nationwide on this May Day. During the period, customers only need to open the vibrato search "FAW Toyota", watch the live broadcast of the major blue V accounts to participate in it, and the manufacturer has prepared "108,000 gifts" for the "audience", and the wool is not left at home. In addition, this activity is carried out online and offline at the same time, and friends with conditions can also go to the local 4S store to understand, and the sense of participation will be stronger.

1

"Real money" is given to customers

How generous is this gift list prepared by FAW Toyota? Not only can the replacement of the old car owner enjoy a subsidy of up to 9,000 yuan; the purchase of a car can get 1,000 yuan fuel card, the purchase of dual engine models, but also enjoy up to 4 years 100,000 kilometers / 8 years 200,000 kilometers of free basic warranty maintenance. In addition, even if you don't buy a car just to see, you can also share 100,000 yuan of car appreciation red envelopes.

The promotional activities of car companies have seen a lot of products, the form is mostly doubled in the form of deposits, buying a car to send several maintenance or decorations, etc., although there are discounts, but the sincerity is slightly insufficient. In contrast, FAW Toyota's "108,000 gifts" can be described as "real money and silver" to give profits to customers, and directly hit their pain.

The high subsidy given by the replacement of old car owners shows FAW Toyota's care for old customers, explaining what is the beginning of buying a car and making friends. The oil truck solves the problem of increasing the cost of the car caused by the current oil price surge, and the 1,000 yuan oil card can also be used for a period of time. Then there is the free basic maintenance of the double engine, which will be very helpful for reducing the cost of the owner's car maintenance in the later stage. It is not difficult to see from this that FAW Toyota's gift list is not only sincere, but also takes into account the scenes of customers buying, using and maintaining cars, and once again interprets the business philosophy of "customer first".

2

Benchmark models in the market segment have further improved their cost performance

As a star model in the market segment, the Corolla also appeared in the FAW Toyota "Neighbor Pet Powder Festival" activity, which undoubtedly further enhanced its cost performance.

Corolla's total sales have exceeded 50 million units, and it is known as "the world's first car". The new 12th generation model is empowered by Toyota's latest TNGA honeycomb architecture, and the product strength has been comprehensively improved again.

In terms of technology, the Corolla series is equipped with Toyota Chi Heng Interconnection and Toyota Safety Sense Toyota Zhi Xing Safety, which is quite rare in the same class. The former can provide users with 4 major services of "remote diagnosis, emergency rescue, health report, theft tracking" 24 hours a day, 365 days a day, and become the intimate housekeeper in your life; the latter integrates PCS pre-collision safety system, LTA lane tracking assistance system, DRCC dynamic radar cruise control system and AHB automatic adjustment high beam system in one, achieving the core functions of L2 level automatic driving and making driving easier and simpler.

Corolla has also shown a high level of strength in safety, not only equipped with 8 airbags, TPMS tire pressure monitoring system, VSC body stability control system and other active/passive safety configurations, but also Toyota GOA high rigidity body, safety performance is enough to reassure all users. In the "C-IASI" test of China Insurance Research Institute, Corolla has received a number of G (excellent) evaluations, becoming a safety benchmark for models in the same class.

In terms of power, Corolla provides users with the most advanced hybrid system today , the Toyota THS II Hybrid System. The newly upgraded 1.8-liter Atkinson cycle engine has a thermal efficiency of up to 40%, a small, lightweight, high-speed motor for high power and high density, and a compact, lightweight Ni-MH Ni-Hydride hybrid battery with a smaller footprint and greater durability. This hybrid system further improves Corolla's dynamics, fuel economy, ride smoothness and quietness.

While promoting the popularization of electrification technology, Toyota has not forgotten the development of traditional internal combustion engines. The TNGA 1.5L engine used in the Corolla 1.5L model is the latest research and development they bring.

The 1.5L engine adopts efficient combustion technology, achieves 40% top thermal efficiency and 13:1 ultra-high compression ratio, making Corolla make a low fuel consumption of 5.1 liters per 100 kilometers, which is already comparable to some brands of hybrid models.

The Direct Shift CVT transmission, which matches the 1.5L engine, is also a star product, using gears to start without wasting power output, so that the 1.5L Corolla can also have a good explosive power when accelerating in the initial stage.

In addition, it is worth mentioning that the Corolla 1.5L model not only adopts the same hydraulic suspension method of the Asian Dragon to fix the engine, but also the engine is equipped with Toyota's exclusive technology hydraulic torque converter built-in dynamic damping, plus a comprehensive upgrade of body filter and sound insulation, with a very good driving quality. Overall, the Corolla 1.5L is a good car with a long endurance, smooth power and quiet driving.

In addition to the Corolla, all FAW Toyota models, including AsiaTics, AsiaTroon, RAV4 Rongfang, etc., can participate in this event. FAW Toyota's models have a good strength, combined with a generous gift list, they can give users more than expected value, everyone "close their eyes to buy" on the line.

3

It is our responsibility to "mass-produce happiness" for users

Affected by the epidemic, the current major car companies are facing the shortage of parts, tight supply chains, raw material prices rise, so xx model "price increase" is the most common type of recent automotive news. However, in the view of Yipinjun, behind the "rough" price increase of the model is not only helpless, but a performance that only cares about its own interests and does not put customers first. Because during the epidemic, most people's incomes have also declined. On the one hand, the price of cars has soared, and on the other hand, it is a decline in consumption income, and it is strange that it can be sold.

FAW Toyota obviously has more thinking about this problem, and it finally chose to move back in profits, and the more the cost of building cars increases, the more it gives profits to consumers. This move not only guarantees the sales of the "darkest hour" of the car market, but also increases the viscosity of old users and circles new customers. FAW Toyota's adversity breakthrough this time will surely become an excellent example worth learning from other car companies.

In addition, we can see from the car purchase ceremony prepared by FAW Toyota for customers this time that not only is the substance greater than the gimmick, but also the "charcoal in the snow". From the dual engine model to enjoy free basic maintenance within a certain mileage, to the purchase of a car to get 1,000 yuan fuel card, are for the user's future car use, car maintenance costs to consider, and strive to achieve a car life is happy non-sloppy.

As Toyota Motor President Akio Toyoda put it: In his view, Toyota does not exist to sell more cars, nor to make more profits, but to "mass-produce happiness." Founded in 2003, FAW Toyota is Toyota's first joint venture in China, and has been deeply involved in the Chinese market for nearly two decades, and has long been familiar with the Chinese market and Chinese users. Therefore, FAW Toyota's "mass production happiness" will also carry "Chinese characteristics", which is more in line with the Chinese market environment and understands the needs of Chinese users. Just as the so-called "one point of hard work, one point of harvest", in November last year, in the 18th year of the establishment of FAW Toyota, the number of its users exceeded 9 million, and in 2022, FAW Toyota is expected to enter the "ten million club".

Yipinjun believes that FAW Toyota will also bring users a better brand experience with more and more intimate services in the future, helping enterprises to enter a new stage of development.