Recently, there are many new SUV cars, especially in the field of medium and large SUVs, the topic continues, following the tank 500, there is a BJ60 that focuses on luxury off-road; the competition in the same large SUV market is also hot, including the BMW X7 that focuses on space and flagship positioning, and the Hongqi LS7 that benchmarks the luxury brand configuration and process.
Prior to this, large SUVs, a market that were once dominated by Japanese luxury brands, were constantly being replaced by models that represented new trends. The German luxury brand, also in the field of medium and large and large luxury SUVs continue to obtain market dividends, began to more actively develop new models, the residual heat of the domestic BMW X5L news has not faded, the new BMW X7 has been unveiled abroad.
At the same time, as one of the few independent high-end brands with brand culture accumulation, Hongqi also released a new SUV: LS7. It can be said that the key word for the competition between medium and large and large SUVs in 2022 is: "rich and handsome". Whether it is an independent or German brand, everyone is willing to use the most top technology to create their own high-end SUV products.
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BMW X7: Direct benchmark model of mercedes-Benz GLS
Seeing the design of the new BMW X7, I know how many volumes the domestic SUV competition has! Why? It is because of the controversy of the new forces of car manufacturing that the advantage of design is no longer the patent of traditional luxury brands. It can even be said that in the era of electrification, traditional luxury SUVs are not only challenged by new car-making forces, including in the future development route, they also have a great tendency to challenge traditional luxury brands.
But what does this have to do with the design of the new BMW X7? The reason is that the X7 is likely to be BMW's last large SUV in the fuel SUV era, and in terms of design, it may also be the most breakthrough in the entire luxury SUV field so far. Because the labels of technology, avant-garde and sports are constantly being replaced by new car-making forces, traditional luxury brands need to use the attitude of fighting a war against the water to build models harder.
Therefore, in the eyes of YiPinjun, BMW X7 reveals the determination not to break and not stand, I believe that the people who see it at first glance need time to adapt, but they feel very reasonable. Insights can be seen from the design of the new X7, which will become the face of the future of the BMW SUV family. In fact, this kind of split design of the headlights, as early as the Jeep free light appeared, and even earlier SUV models have appeared. For a large SUV, the flattery of the design of the network can be a good way to avoid the bloated feeling brought by the model. It just so happens that the shape of the split headlights, coupled with the complex cuts and edges of the middle net, can well outline the momentum of sports and fitness, which is very in line with BMW's sports characteristics.
It can even be said that the front face design of BMW SUV models has not been the most breakthrough or easy to be remembered. Especially compared to the Porsche Cayenne, The Range Rover Sport lacks some distinctive characteristics. Although key elements such as angel eyes, spoon lights, and grilles are gathered here, they lack expressiveness. In more blunt terms, as a sports brand, bmw SUV's mid-net design is "not fierce enough", Yipinjun believes that the X7's mid-net design not only fully reflects the BMW design label, but also strengthens the characteristics of sports, and it presents more BMW, more sporty characteristics.
It can be said that in terms of other product capabilities, bmw X7 is already an aircraft carrier armed to the teeth. Including power, intelligence, space riding, etc. are one of the leading representatives of the same level. Especially the cockpit, in order to move closer to a more intelligent operation scene, BMW is not exempt from vulgarity, the i series of models of the twin screen moved into the BMW X7, some interior details for the new forces of car-making car parts of the consumer, or very resonant.
Behind the increasingly perfect functionality, luxury and configuration of the BMW X7, the contribution and importance of the new design is no less than that of the previous product points. I believe that this SUV is a highly fit choice for buyers who pay attention to space and like to drive, while pursuing sport and quality, and reject bloat.
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Red Flag LS7: "China Cullinan"
Not long after the release of the BMW X7, Hongqi also launched a new large SUV with a very "tacit understanding": the LS7. At the first sight of the official map, the impression of "Zhonghua Cullinan" appeared in Yipinjun's mind. Some netizens even joked: "This is the car of the socialist person". If you buy Bentley Bentayga and Rolls-Royce Cullinan, it can indeed represent your success, but if you choose the Red Flag LS7, the aura and feeling I think are difficult to measure in money, and it has a layer of cultural soft power, which is more than a sense of pride brought about by the manufacture of a big country.
The model data of the Hongqi LS7 will not be repeated here, but only to say that the four-seat layout, coupled with the design of traditional Chinese elements, is the key to attracting everyone with this SUV back to basics. After all, to this level of SUV, can make buyers feel the need to look at it with an attitude of enjoyment and tasting, which is the sign of product success.
The highlight of LS7 is that its brand and design power can finally "serve" the product force, and it was not possible to make good use of its own brand advantages because of the design ability to create some high-end models. Nowadays, in the case of full technology, power and design capabilities, Hongqi really needs to be displayed in the large SUV market after completing the layout of the car. The Red Flag LS7 can be seen as a lateral translation of the design concept of the flagship sedan L7, and their relationship is like Cullinan and the Phantom. Unfortunately, ordinary people can't buy the Hongqi L7 sedan, but this regret can be compensated for in LS7, and SUVs have a natural good feeling for buyers.
Back during the G20 summit, the combination of The Red Flag sedan and BJ90 became a unique convoy of escorts. At that time, when Yipinjun saw this, he felt that the classical atmosphere of the Red Flag sedan and the modern design of the BJ90 always had a sense of violation, which did not come out with the advent of LS7, I think it will become the most suitable option. If the Red Flag LS7 really joins the escort team as desired, this will play a double role in its product image.
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BJ60: Not only "touching the tank 500 crossing the river" is also looking for yourself
As a veteran off-road vehicle manufacturer, Beijing off-road is actually the most qualified to say the word "feelings". Although some people jokingly call the launch of the BJ60, some of the meaning of "feeling the Great Wall across the river", it is undeniable that it is also a prepared model, and the arrival of the two models has enriched the choice of luxury off-road SUV market. Taking advantage of the launch of the tank 500, the BJ60 was launched with the trend, and in the view of Yipinjun, there was also some intention of borrowing arrows from grass boats, but it was actually a second chess piece.
Yipinjun believes that the strength of BJ60 in the product side is not weaker than that of the tank 500, and the real focus is still how to use the price advantage to balance. The pricing of the BJ60 is best between the tank 300 and the tank 500, so with the positioning and off-road equipment of the medium and large SUV, the advantage is still very obvious, and it has achieved the role of avoiding its sharp edge.
In terms of design, netizens always complained that the SUV of the BJ series was more intense. The BJ60 is fully original in both the exterior and interior. Although no more information has been seen, it can be seen from some local details revealed by the official that the BJ60 is not weaker than the tank 500 in terms of design. Even in the details, especially the design around the gear in the central control area, even if you change the logo of an Ashkenazi luxury brand, there is no sense of violation. It is said that the car will adopt a hybrid scheme, with an overall cruising range of up to 1,000 kilometers (full of fuel and electricity), which will make up for the contradictions in power and fuel consumption of traditional off-road vehicles.
In fact, in the development of Beijing off-road in these years, BJ40 and BJ80 have been perfected day by day, whether it is power, design, products can represent the product strength of independent off-road SUVs. But there is also a need for a model that can make a summary display for the development of the product sequence in these years, and the future advent of the BJ60 will take on this responsibility very well. BJ60 is a Model that Finds Itself in Beijing Off-Road, and the independence of the design and the targeted model positioning are its future bottom cards.