BAIC BJ60 vs. tank 500, domestic SUV to "roll inside"?

As we all know, before the Great Wall tank, BJ BAIC was the leader of the domestic off-road circle. After the appearance of the tank 300, it quickly dominated the headlines of the off-road circle, and the hot order made the tank 300 a car difficult to find. Subsequently, the tank 500 launched by the Great Wall is to pocket the market of medium and large luxury SUVs, instantly setting off a wave of hardcore off-road, and the old off-road brand BAIC on this side also began to press it, and BAIC Group, which has been committed to off-roading, took advantage of the hot iron to develop a new medium and large SUV - BJ60, which will be frontally benchmarked after the listing of the 500 tank. 】

Written| by Cai Jialun and editor | Hezi

When it comes to hardcore off-road SUVs, most people will first think of having a fierce appearance and strong off-road capabilities, and its representative models include Toyota Prado, Toyota Land Cruiser, Land Rover Defender, etc. It can be said that most of the domestic market is occupied by these models. However, with the increase in a series of autonomous hard-core SUVs such as tank 300, tank 500, Beijing off-road BJ40/80, the market pattern is also undergoing subtle changes. Beijing Off-road Automobile recently released its new medium and large SUV "BJ60" details official map, the appearance of the new car follows the family design style. The powertrain is equipped with a hybrid system, and its cruising range is 1000km. It is reported that the new car is expected to be listed in the third quarter.

The long history of hardcore off-road vehicles determines that BAIC Off-Road has been able to avoid many design hidden dangers in the early stage when designing the BJ60 car, such as the Great Wall Gun Trailer Hook and the Tank 300 Four Wheel Drive/Differential Problem, which has not appeared on the former BJ40, mainly because the design engineering team is more experienced. Hardcore off-road vehicles are strictly special vehicles, which require car needs to be carried out like trailers, off-road, crossing and other vehicles that are not involved in ordinary family cars.

Short-term appearance as a deduction?

According to the news previously exposed, the future price of the BJ60 car will be around 200,000-350,000 yuan, in addition to breaking the wrist with the Haval H9 and Roewe RX8, it is obvious that it also wants to cut off the market of the Hutong hardcore off-road SUV tank 500 at a more people-friendly price. There are ideas, but in order to compete head-on with the tank brand in the sky, in addition to the price, the BJ60 obviously has to come up with more strength to prove itself.

BJ60 is a mid-range SUV product between the BJ40 and the BJ80, 5020/1955/1925mm of length, width and height and 2800mm wheelbase is a description of its entry into the large SUV positioning, the body size is slightly inferior to the tank 500 but not too far behind, at least from the visual point of view, the gap in aura is not exaggerated.

Judging from the real car diagram, the front face of the Beijing BJ60 continues to adopt a family 5-hole front grille design, but the left and right sides of the "grille" are actually headlight groups using U-shaped chrome decoration, so the car adopts a 3-hole front grille layout. At the same time, the Beijing BJ60 is designed with a ring LED light source on both sides of the front bumper. Overall, the BJ60 face value design is not so good, at least in the hardcore off-road can only be given such an evaluation. But considering that the main game of BJ60 itself may not be the specificity of off-road, but the same as the tank 500 has more consideration for daily travel, in this way, the short board of appearance will not become a deduction, not to mention the appearance of the appearance itself, which is a matter of opinion and cannot be generalized.

Just low price? The key is to look at the real force

The performance of the power also reveals the different development directions of the tank 500 and the BJ60, the 3.0T V6 light mixing system equipped with the tank 500 is still the classic route of taking the roar of large-displacement gasoline, and the BJ60 boldly brings the range increase into the off-road field on the basis of retaining the tradition. BJ60 may be able to give a variety of different specifications this time, including 2.0T gasoline / diesel engine + 8AT pure fuel version, with 48V weak mix and range extender, etc., zero hundred acceleration is the fastest 6s, the comprehensive maximum endurance of 1000km. In addition, the new car is equipped with four-wheel independent suspension and offers a four-wheel drive system with three locks.

Although many hardcore off-road SUVs have begun to move towards the electrification route, such as the hybrid version of the new Wrangler, the pure electric version of the new Hummer, etc., in the traditional concept, the oil-burning off-road vehicle is the real "off-road", and the relatively "delicate" new energy off-road model can only be "gently" played. This also shows that even if the electric drive technology is mature, the transition from oil to electricity for off-road still requires time and market repeated verification. From the entry-level BJ30, BJ40, and then to the flagship BJ80, BJ90, BJ series models do cover a very wide range of price ranges, the arrival of the BJ60 will further fill the market gap, and compete with the tank 500.

Can the BJ60 really compete with the tank 500?

At present, the hardcore off-road market is hot, but in essence it is still a niche market segment. The situation of more monks and less meat also determines the entry of each new model, and it is necessary to show enough weight of strength. Although BJ60 has the feelings and word-of-mouth blessings of Beijing off-road, strong off-road attributes and highlights of the range increase, it is also easy to attract the attention of consumers, but if you want to use this to start a head-on competition with the tank 500, in fact, it is still a little bit worse.

The difference between the two models is that the Beijing BJ60 is not equipped with a 3.0T V6 light hybrid system, but in addition to the 2.0T light hybrid power, it provides a set of extended range hybrid system for selection, which is an obvious product difference point compared to the tank 500. But in fact, the BJ60 and the tank 500 are not direct competitors, the tank 500 itself has better performance and higher positioning, suitable for a user group with a larger budget, there is no doubt.

The BJ60 is more worthy of market share of less than 300,000 on the basis of ensuring reliability because of the technical reserve of the power architecture. If the BJ60 is reasonably priced, it can actually directly grab the market from the tank 300, after all, the current tank 300 has insufficient production capacity, if you can crush the tank 300 through design, size and luxury, it is also a new choice for users.

Comments

For the current BAIC off-road, there is more or less the taste of Hexi in the past thirty years and thirty or forty years, especially with the rising star of the Great Wall Tank. After the BJ60 is listed, the price of the people may allow it to have a certain proportion in the off-road market, but it is not so easy to turn around the tank. Rational analysis is that if the budget is only about 250,000, then BJ60 is the first choice, if the budget is sufficient, then the tank 500 is the best choice.

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