In the face of the phenomenon of "a new round of epidemic" and "rising raw material prices", many manufacturers have fallen into the embarrassing situation of "no car to sell", forced to increase prices, queue up and wait for cars to become the driving force behind their maximization of profits.
However, everything is not absolute, for example, FAW Toyota, in order to give back to the people in the epidemic, directly during the May Day period of the "NeighborLy Gifts Pet Powder Festival" activities, slogan is simple and clear, "small long holiday, big FUN price." The implication is that on Labor Day, FAW Toyota will give a big gift to the workers who choose it. Not only does it not increase prices, but it makes multiple concessions at the sales and service levels, setting an example for the industry.
When I learned of this activity, it was still a friend who mentioned it, which made the author feel stunned. In my cognition, this year's car purchase off-season is completely different from previous years, most manufacturers have been more or less affected by the "epidemic", and they are "doing everything possible" to improve the profit margin of bicycles. And FAW Toyota's wave of anti-conventional promotional operations has indeed attracted attention, and friends who consulted with me about this matter have the idea of changing cars. In line with the attitude of being responsible for friends and officials, we will analyze today whether FAW Toyota's "small long holiday, big FUN price" discount is worth starting!
The combination of online and offline, "luxury" gifts continue
Friends mentioned to me before this, during the epidemic period, he was sealed at home, at the beginning of the sealing he received the "Vehicle Long-term Parking Maintenance Guide" given by the car manufacturer, which made him feel intimate, and even said that "FAW Toyota's after-sales service has been comparable to many luxury brands." "I have to give FAW Toyota a big thumbs up here!" Back to this event, friends said that this event is officially known as the "Neighbor's Pet Pink Festival", and during the May Day holiday (4.28-5.4), you can enjoy the "18,000 Gifts of Wool".
The whole preferential policy is roughly divided into six items, which can be roughly divided into two aspects: cash, replacement and other financial policies and free basic warranty maintenance policies, covering SUV products such as Corolla, Asia Lion, Asia Dragon and RAV4 Rongfang.
In terms of financial policy, the more important thing is to get a fuel card subsidy of 1,000 yuan when buying a car, which is more beneficial to young consumers who have just purchased a car, and is basically "zero-cost car maintenance" within 1-2 months after picking up the car. Although the current domestic oil price is high, this move can make young people who have just picked up the car boldly go to the gas station and shout "full"! Many manufacturers have launched the activity of "lifting a tank of fuel for the car" and hyped it, but FAW Toyota's 1,000 yuan fuel card is obviously more sincere.
The second is a variety of zero-interest, low-interest financial solutions to choose from, such as Corolla, directly added a "40% down payment 2 years 0 interest" policy, which can greatly reduce the user's car burden. This is not only for young people who intend to take out loans in the first place, but also for consumers who are ready to buy a car in full. Zero interest rates must be used, we can use the money elsewhere, after the epidemic travel or something. Considering the users of "Cloud Appreciation Car", FAW Toyota has also specially prepared a total of 100,000 yuan of car purchase red envelopes, which basically every user who has booked a car has. This "finger-moving" wool, must not be snicked? Finally, for the "old customer replacement", FAW Toyota has a replacement subsidy before, and this activity is more sincere, raising the replacement subsidy to the rare 9,000 yuan of the joint venture brand, which is really very heartwarming for toyota old owners with replacement needs.
It is also worth mentioning the ultra-long warranty and maintenance policy for dual engine models.
As one of the earliest brands in the world to develop and realize mass production of hybrid models, Toyota's achievements in the field of hybrids are unquestionable, and its reliability is known worldwide. Based on the extreme confidence in hybridization, FAW Toyota directly gave the dual engine model 4 years / 60,000 kilometers of free warranty maintenance, and the Asian Dragon double engine model directly gave 8 years / 20 kilometers of ultra-long warranty maintenance, which will be very helpful to reduce the cost of the owner's later car maintenance.
It should be known that the preferential policies are officially "paid" by the manufacturer, that is, this profit can be accumulated with the preferential policies in the store of some models. Therefore, every red envelope grabbed by consumers and the fuel card obtained are real additional discounts, and officials with car purchase ideas can participate in the activities in the Douyin live broadcast room of FAW Toyota's official account. In order to take care of all consumers, FAW Toyota's event also adopted the form of online and offline at the same time, and interested officials and qualified officials can also go to dealer stores to understand.
Excellent product force to do endorsement, strength "circle powder"
My friend's first car was the FAW Toyota Vios FS, which was purchased in 2017 and has been used for nearly five years now. In 5 years, a friend's family has added two new family members, and Vios FS obviously can't meet the demand, and now wants to buy a Corolla. With 5 years of companionship, Vios FS gave him the impression of being solid and reliable, and there was never any major problem in the process of use. The key maintenance is cheap, the fuel consumption is still low, and there is no pressure to raise a car at all, which also prompts him to change the car and only consider FAW Toyota.
The trustworthy quality is the reason why he wants to continue to choose FAW Toyota. In fact, not only him, but also more than 9 million domestic users who choose FAW Toyota like him, and with the increasingly accumulated good reputation, this number is still growing. When talking about the reasons for choosing FAW Toyota, "reliable quality" is still the answer that many users blurt out. Indeed, reliability is an important user reputation of FAW Toyota, as Toyota's most classic and legendary model, Corolla's excellent "record" in the world market is obvious to all, and the reliability that has been tested in the market is the first reason why friends like it.
Fuel saving is also a product point that FAW Toyota remembers deeply for users, and it is also one of the reasons why friends want to change corolla. Taking the automatic version of the 1.5L Corolla as an example, under the comprehensive working conditions of NEDC, the fuel consumption per 100 kilometers is only about 5.1L, which is even better than his Vios FS. It should be known that Vios's displacement is only 1.3L, and Corolla is equipped with a 1.5L engine with a maximum power of 121 horsepower, which means that he still does not need to worry about the "cost of car maintenance" in the future, and at the same time can enjoy a better power feeling, which makes him very satisfied.
Inheriting the "TNGA" gene, the 1.5-liter Corolla can be far more than the above "Toyota" equipped with features, its "safety" is also the best in the same class, and it is among the best in various crash tests, which means that starting it is equivalent to giving friends and family a safer travel environment. In addition, he is very pleased that FAW Toyota has not been stingy in the configuration, and he is very happy that the standard 8 airbags and TSS auxiliary driving system are very happy.
Big brand, fuel economy, high reliability, not low configuration, with the preferential policy of enjoying the "Neighbor Pet Powder Festival" after the very tempting price, friends said: "I can't find a reason to reject Corolla!" Sooner or later, it will have to be changed, but I have been waiting for the opportunity, and this event is the best opportunity. With that said, the friend happily went to the live broadcast room of FAW Toyota and grabbed the red envelope.
Master observation
In the automotive market, there have been some chaos that relies on gimmicks to stimulate consumers' desire to buy, which cannot withstand scrutiny and are also deeply annoyed by consumers.
In such a difficult period, FAW Toyota still has the courage to give "real money and silver" to feedback consumers, showing its benchmarking style and showing its responsibility as a "wind vane" of a leading enterprise. From the perspective of friends, the "Neighbor Pet Powder Festival" brings him real discounts, reliable and practical products and "temperature" services.
With such intimate and sincere actions, FAW Toyota will bring consumers a more comfortable car purchase and car experience, and will further enhance its users' brand loyalty. At the moment, I just want to "call" for FAW Toyota and share the activity with everyone.