The rapid development of science and technology has promoted the automobile industry to usher in a major change that has not been encountered in a century.
Especially in China, where the pure electric market is the fastest growing and most intense, the traditional auto giants that have been criticized as too "conservative" in the past are accelerating their pace to catch up with the increasingly surging TIDE of EVs.
One example of a rush to catch up is The Honda.
On April 25th, Honda Giken Industries (China) Investment Co., Ltd. held an online event with the theme of "Reinventing EV Driving Fun". The first mass-produced model of the e:N brand, Dongfeng Honda e:NS1, was officially launched on April 26. At the same time, GAC Honda e:NP1 will also start pre-sale in May.
As a result, Honda's electrification business in China has also opened a new chapter.
The driving pleasure that the new forces cannot give is the core competitiveness of Honda e:N
Frankly speaking, in the minds of consumers in China and even most countries around the world, whenever EV is mentioned, the first thing that comes to mind may be Tesla or "Wei Xiaoli" and other new forces.
The occupation of consumer minds by new forces is also considered by the industry to be the biggest crisis that traditional car companies may face.
In recent years, we can clearly see that in order to change this situation, traditional car companies are at full power and trying to reconstruct their discourse system in the field of EVs.
For example, BBA, they will continue the traditional luxury elements to the EV model, and the elegance of old money will be passed on to the carrier of the new generation.
On the other side, the "driving control faction" represented by Honda is also exerting its own deep accumulation in vehicle tuning, transplanting the deep tuning experience accumulated in the fuel vehicle era into EV models. This is undoubtedly the accumulation that the new forces lack.
In the view of Kung Fu Automobile, the driving pleasure that e:NS1 and e:NP1 can provide not only continue the characteristics of the era of fuel vehicles to a certain extent, but also combine the advantages of fast speed and linear power of electric vehicles. Especially for the vertigo that is easily caused by electric vehicles, these two models can continuously adjust the pedal response and power output characteristics through delicate and precise motor control, which perfectly solves the problem of motion sickness.
If the new forces often over-pursue the adrenaline rush of "one force to reduce ten will", then Honda's e:N series is more like a tai chi master with profound skills, using "chemical strength" and "tenacity" to bring a more enjoyable driving experience.
It is worth noting that the first model of Honda's e:N series is also equipped with an intelligent and efficient front-drive pure electric architecture "e:N Architecture F" that integrates a high-efficiency high-power drive motor, a high-capacity high-density battery, a exclusive frame for pure electric vehicles, and a chassis platform. In view of the daily actual usage scenarios of Chinese consumers, the electronic control assembly has become more than 40 times that of ordinary EV models and up to 20,000 kinds of control scenario algorithms, which easily cope with various driving environments.
e:NS1 and e:NP1 can not only realize the driving pleasure of people and vehicles, but also add a sporty Honda EV Sound acceleration sound in the sport mode, providing a more exciting acceleration experience for drivers.
The younger, more local R&D team should be the EV that understands Chinese best
Unlike previous Honda models, the e:NS1 and e:NP1 were developed by honda Chinese engineers who are familiar with the Chinese market and customer needs.
Especially in the Chinese team's intelligence performance, the "e:N OS" full-stack intelligent control ecosystem integrates Honda SENSING, Honda CONNECT, and intelligent digital cockpits.
Including 15.1-inch large HD ultra-thin bezel center control screen, 10.25-inch color full LCD digital instrument panel, and streaming media rearview mirrors.
With the exclusive version of Honda CONNECT 3.0 pure electric vehicle, it integrates more than 20 functions such as natural and smooth AI voice assistant, car home interconnection, energy management, OTA online upgrade, etc.; the DMC driver status perception system is equipped for the first time, which can effectively identify the driver's state, and even detect emotional changes for active reminder, with AR accurate intelligent navigation and panoramic automatic parking and other functions, taking into account the intelligent and safe driving experience.
The overall spatial layout of the vehicle continues Honda's MM concept, and through the use of 18-inch wheels and unique NVH noise reduction technology, it effectively suppresses high-, medium- and low-frequency noise from the source of noise, creating a more quiet, comfortable and safe intelligent driving space in an all-round way.
Kung Fu shoots
Some people believe that the car will be the information processing terminal of the Internet of Everything and the most important carrier of human travel and entertainment in the future; some people believe that the use of the car will continue to expand and become the most important 'third space' for people in addition to home and office; some people believe that the car will evolve into a more thorough travel tool, so that people can get rid of the shackles of holding the steering wheel...
However, no matter how the car changes, there will always be people who will create the joy of driving as the original intention of designing and producing cars.
In the view of Kung Fu Motors, Honda's e:N series will be the most typical representative of the continuation of this original intention.
Especially at a time when the acceleration performance of automobiles is becoming more and more readily available, Honda's insistence on comprehensive "driving fun" is invaluable.