After the release of all new models launched by Honda in China after 2030 are pure electric vehicles and hybrid vehicles and other electrified models, Honda China's new pure electric vehicle brand "e:N" has been on the ground for half a year, and on April 25, Honda Giken Industries Co., Ltd. managing director and China President Katsushi Inoue issued the "e:N brand declaration" and "reinventing EV driving fun" brand slogan, and announced that Dongfeng Honda e: NS1 was officially launched on April 26. GAC Honda e:NP1 Polar 1 will start pre-sale in May.
It is understood that the "e: N" series of models was born in Honda's newly created "e: N Architecture" pure electric architecture, its models will use the luminous Honda "H" logo, the rear of the car by the new "Honda" text to replace the original "H" logo. Dongfeng Honda e:NS1 and GAC Honda e:NP1 are models built on this platform, led by young Honda Chinese engineers who are familiar with the Chinese market and customer needs. Create unique driving pleasure from the three aspects of "movement", "intelligence" and "beauty".
Moving: Integration of people and vehicles Reshaping EV driving fun - equipped with intelligent and efficient front-drive pure electric architecture "e:N Architecture F" that integrates high-efficiency high-power drive motors, large-capacity high-density batteries, exclusive frames for pure electric vehicles and chassis platforms, for the daily actual use scenarios of Chinese consumers, the electronic control assembly has become more than 40 times that of ordinary EV models, up to more than 20,000 kinds of control scenario algorithms, which can easily cope with various driving environments. Especially for the vertigo that is easily caused by electric vehicles, the delicate and precise motor control perfectly resolves the problem of motion sickness by constantly adjusting the pedal response and power output characteristics. E:NS1 and e:NP1 with driving performance above the same level of pure electric vehicles, truly realize the integration of people and vehicles, the car at will to move the driving pleasure. In addition, sporty Honda EV Sound acceleration sound is added in Sport mode to provide a more stimulating acceleration experience for motorists.
Smart: Comfortable, Convenient, Safe and Secure - The "e:N OS" full-stack smart control ecosystem combines Honda SENSING, Honda CONNECT, and intelligent digital cockpits into one. Advanced HMI system, including 15.1-inch large HD ultra-thin bezel central control screen, 10.25-inch color full LCD digital dashboard, and streaming media rearview mirrors, etc.; Honda CONNECT 3.0 exclusive version of pure electric vehicles, a collection of natural and smooth AI voice assistant, car interconnection, energy management, OTA online upgrade and other more than 20 functions, advanced in the same level leading; the first time equipped with DMC driver status perception system, can effectively identify the driver status, Even the emotional changes can be detected and actively reminded, and with arma accurate intelligent navigation and panoramic automatic parking and other functions, taking into account the intelligent and safe driving experience. At the same time, the overall spatial layout of the vehicle continues Honda's MM concept, and through the use of 18-inch wheels and unique NVH noise reduction technology, it effectively suppresses high-, medium- and low-frequency noise from the source of noise, and creates a more quiet, comfortable and safe intelligent driving space in an all-round way.
Beauty: full of futuristic sense of technology - With the design concept of "one touch of the future", e:NS1 and e:NP1 newly launched the e:N series symbolic hair light H mark and the tail "Honda" letter mark, and added a full sense of life "Heart beat heartbeat interactive lamp language", in the charging process, so that users can see the charging state at a glance, full of futuristic scientific beauty.
After the launch of the two "e: N" series models of Higashimoto and Hiromimoto, Honda will also launch the mass production version of e:N Coupe concept, e:N SUV concept and e:N GT concept, and list them within five years, in addition to Honda has also set the two goals of achieving "carbon neutrality" and "zero traffic accident deaths" in 2050, as the most important Chinese market, it is not difficult for Honda to complete the transition between fuel vehicles and new energy vehicles in China. The node is still how to pass on the label of the fuel vehicle era to the electric vehicle is a problem that Honda needs to think about, fortunately, the concept of "reshaping the EV driving fun" brand has already been established, and whether it can really land still needs products and time to give us the answer.