(Editor/Shuai Shao) The answer is: technology!
In the automotive market, Honda's engine technology is unique in the era of fuel vehicles. This also makes Honda's products, whether they are small micro cars or SUVs, have a high retention rate and brand influence. There is no doubt that whether it is the birth of VTEC or the emergence of i-MMD hybrid technology, Honda has not disappointed every time.
However, in the face of the new energy trend in the Chinese market, Honda reacts particularly quickly on the road of pure electricity. Even in the face of a perhaps completely different era, Honda has not been passive, but has actively coped. Previously, Honda has released the e:N strategy, planning the arrogance of 5 models in one go, which is also a surprise inside and outside the market. Recently, Honda once again released the brand launch conference, and followed by the launch of the first new product of the e:N era - Dongfeng Honda e:N1. Tonight, on the basis of practicing the three core values of "action, wisdom and beauty", Dongfeng Honda e: NS1, which took the lead, was listed on the market, and the price after subsidies was starting from 175,000 yuan. Since they have come, they have to consider a question: Honda's fuel vehicle products are "buying cars and sending engines", so in the new energy era, Chinese consumers buy Honda's e:N products, what do they get?
Honda e: N's past and present lives
When the times develop to a certain extent, the original rules will be broken. The era of fuel vehicles has undergone decades of development, and with the continuous innovation and upgrading of automotive industry technology, the pace of transformation of the automotive industry is also shifting gears. At this time, the new energy track came into being and flourished in China. Therefore, the development of electrification and digital products has become a new round of competition point for car companies to conform to the trend and accelerate the layout.
As early as half a year ago, honda in order to quickly complete the transformation of the electrification brand, released a new pure electric vehicle brand - e: N, heralding honda's new prelude in the market officially opened. The e:N brand will also rely on the intelligent and efficient pure electric architecture - e:N Architecture to build. Returning to the official interpretation, the "e" in the e:N brand refers to energy, which is an interpretation of power, and can also be an interpretation of electric energy. On the other hand, "N" is an English interpretation of New and Next, which means that the series is new and evolving.
It is worth mentioning that the e:N series products are built with the Chinese team as the center, and also around the needs of consumers in the Chinese market, redefining pure electric vehicles with the new values of "movement", "wisdom" and "beauty".
After talking about the interpretation of e:N, if you want to understand it deeply, you must understand the intelligent and efficient pure electric architecture - e:N Architecture. According to official information, the architecture will be based on the exclusive frame + chassis platform of pure electric vehicles, incorporating high-efficiency/high-power drive motors, supplemented by large-capacity/high-density batteries. Interestingly, it also takes into account both the front drive and the four wheel drive. Compared with the traditional product positioning of only front drive or only rear drive, the e:N series products seem to have more choices.
Under the e:N sequence, e:N Architecture F is based on the front-facing front-drive FWD and will be used in small and medium-sized product models, while e:N Architecture W contains two versions of AWD and RWD, which will be applied to medium and large models.
What is the technology of dongfeng Honda e:NS1 that pioneered the first?
Since "buying a car and sending technology", it is necessary to rely on the product itself and count the foundation of Honda Technology Research on new energy vehicles. As a pioneer, the overall design style of Dongfeng Honda e:NS1 is more stylish and avant-garde. At the same time, the new design of the e:N series also adds the "Heart beat heartbeat interactive lamp language", which realizes a variety of light expressions under the charging link.
Dongfeng Honda e:NS1 is equipped with a front-drive e:N Architecture F intelligent and efficient pure electric architecture, and the electronic control assembly has become more than 40 times that of ordinary EV models, and more than 20,000 kinds of control scenario algorithms, which can easily cope with various driving environments. At the same time, it is also for the daily actual use of Chinese consumers to create, for the electric vehicle is easy to cause vertigo, delicate and accurate motor control by constantly adjusting the pedal response and power output characteristics, perfectly resolve the problem of motion sickness. In terms of cruising range, it is equipped with a large-capacity battery with a maximum cruising range of more than 500 km.
E:N products with "movement", "wisdom" and "beauty" as new values are more obviously portrayed in the body of Dongfeng Honda e:NS1. As the core of "intelligence", the "e:N OS" full-stack intelligent control ecosystem integrates Honda SENSING, Honda CONNECT, and intelligent digital cockpits into one. Among them, the Honda SENSING 360 intelligent driver assistance system has been further upgraded and optimized, and the perceptual range can be extended from the front and rear of the vehicle to the full range. On the hardware system, the 10.25-inch full LCD digital instrument cluster presents a good sense of technology, while the 15.2-inch central control screen is officially defined as the largest in the same level, and the visual effect it builds is very obvious. This, coupled with the presence of configurations such as streaming mirrors, has become an integral part of advanced HMI systems.
Under the blessing of the eye-catching hardware configuration, Honda CONNCET 3.0 is a pure electric vehicle version, which also gives the new e:NS1 a new soul. For the first time, the vehicle is equipped with a DMC driver status perception system, supports OTA online upgrades, and also integrates more than 20 functions such as natural and smooth AI voice assistant, vehicle home interconnection, and energy management.
In terms of construction of advanced, the DMC driver state perception system equipped for the first time can effectively identify the driver's state, and even detect emotional changes to actively remind, with AR accurate intelligent navigation and panoramic automatic parking and other functions, taking into account the intelligent and safe driving experience.
Even if it is upgraded to the level of tranquility of luxury, there is a shadow of technology. The overall spatial layout of the vehicle continues Honda's MM concept, and the same 18-inch wheels + exclusive NVH noise reduction technology suppress the spread of high/medium/low frequency noise from the source.
epilogue:
Of course, the arrival of Dongfeng Honda e:NS1 will lay the foundation for Honda in China's new energy market. This new car also allows consumers to see Honda's true ability in the field of pure electricity. With the subsequent launch of Honda e:N sequence products, the new technology of Honda Technology Research will be familiar to everyone step by step.
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