Dongfeng Honda e: When the NS1 was first released, it was at the Honda China Electrification Strategy Conference in October last year, when I was biased towards Honda, after all, I was a loyal fan of VTEC from the beginning of understanding the car, and I deeply experienced the admiration of the play car family for the Honda redhead machine in Guangdong, and I could truly experience the passion of the redhead machine explosion TEC. So, from the bottom of my heart, I'm very, very eager for Honda's products to roar out the champions again.
But for this Dongfeng Honda e: NS1 new electric SUV price, 17.5--21.8 million yuan, I have a contradiction in my heart, on the one hand, the product I believe that this will still be as smooth as the previous fuel car, the interior layout is friendly and smooth, the space utilization rate is high....... However, it needs to be better, which is explained in several parts below.
1, quit "Hondaization", more radical, really!
First break the doubts of a netizen, because I have seen many netizens comment on "oil to electricity", which is indeed not.
Dongfeng Honda e:NS1 is a product from the e:N Architecture F platform, the entire architecture integrates high-efficiency and high-power drive motor, large-capacity high-density battery, exclusive frame for pure electric vehicles and chassis platform." e:N is Honda's exclusive pure electric brand, tailored for the Chinese market.
It is no wonder that netizens think so, too much like Binzhi; electrification is not only the evolution of the overall architecture, but also the need for "stronger appearance" to light up the eyes of consumers, and the 10th generation of Civic did a very, very good job!
Let's look at this picture, Dongfeng Honda e: NS1 chassis seems to be prominent a loss, this is the impression of netizens in the oil to electricity look, let's not blame netizens! But it must be stated here that this is a purely electrified e:N Architecture F platform product.
Dongfeng Honda e: NS1 has a good design, closed mid-mesh style, the style of the daytime lamp and the main light is also very suitable for this set of design techniques, the lower grille as a heat exchange of externalization display in black to show people, plus a little front shovel of the lower lip element, in line with the sportY SUV shape elements.
If this model is released in 2020, there is no doubt that it will be a very evolved work, but it needs to evolve again today.
Let's be fair, is the style of dongfeng Honda e: NS1 and XR-V subversive evolution?
I can understand Dongfeng Honda's idea: the direct leap from the fuel era to the electrification era may be too radical for consumers, just like the left side of the picture, it is indeed easy to pull dan with big steps; so consumers need to guide and transition step by step... However, this is too small to look at the Chinese market.
The shape design of the independent brand is radical to what extent, for example: "Midnight Bells" we have been seen as a cartoon, we can fully accept a more impactful design!
2, do not make mistakes, in the end may be able to win ~ ~
Interior and interaction system I personally still relatively recognize, compared to the conservative appearance, the interior I think as long as it meets the current use of consumers and habits, there is no problem. Nowadays, we are still in the competition for electrified interiors, but there is already a consistent understanding of the function: voice control must be easy to use, navigation must be easy to use, connection with mobile phones can not be troublesome, safety configuration must be complete, driving assistance must be easy to use.....
As for what KTV features.... I don't howl with a microphone in the car because I can't drink. However, there is a little Dongfeng Honda can consider, although the gimmick is not necessarily easy to use, but it is indeed the spread and topic of the tipping point, at least by consumers who do not pay attention to it remember ~ ~ ~ ~
Be sure to admit ha, an inch big and an inch strong, the screen is really cool. Dongfeng Honda e: NS1's screen is 15.1 inches, which is probably the way BYD's screen stands up.
However, e:NS1 naturally divides the screen into three parts, and the "upper set" is some basic functions, especially navigation, 360-degree circular shadow, which are in urgent need of visual convenience, which I can like. "Cinder" belongs to the regular menu and settings part, and the "next set" is the air conditioning menu.
This integration is quite novel, but I still don't think the touch screen air conditioner is easy to use, especially when driving, you have to look down to aim, press the touch, confirm the temperature...
As for the system, Honda CONNECT 3.0 is exclusive to electric vehicles. At least on the fuel model, this SET OFECT 3.0 I think is still very good to use, and my basic needs can be solved. But after electrification, can it give me more surprises, wait for the test drive.
Recently, I have become more and more aware that the electronic rearview mirror is easy to use, especially in the case of people sitting in the rear, this detail I think e: NS1 is considered very well. As for the space, the 4390*1790*1560mm body size and the 2610mm wheelbase are decent in the compact SUV.
3, 510km endurance is the "psychological entry"
Dongfeng Honda e: NS1 The maximum power of the two motors is 134 kW and 150 kW respectively, the new car uses a ternary lithium battery with a capacity of 53.6 kWh and 68.8 kWh, and the CLTC has a range of 420 km and 510 km.
Well, well..... Let me compare the ID.4 X and ID.3 of saqi Volkswagen, the former officially lasts 550km, the latter 430km; the ID.4 X battery life does not give people any anxiety, and the ID.3 mileage enters "2XXkm" after I can't stand it.
Dongfeng Honda e: NS1's endurance needs to be improved, because the independent brand has raised the domestic consumers' awareness of the mileage to 600km, 700km, everyone knows that the endurance will definitely have losses, the greater the psychology, the more bottom; Chinese consumers need greater redundancy to eliminate inner anxiety, Dongfeng Honda e: NS1 must strengthen the endurance.
To sum up, the guidance price of Dongfeng Honda e: NS1 is 17.5--218,000 yuan, which is somewhat expensive. It needs a more attractive form factor, it needs a more topical gimmick to ignite Gen Z, it needs stronger endurance to support the psychological redundancy of consumers, and it needs a more futuristic idea to be a leader, not a follower.
I still believe that the Dongfeng Honda e:NS1 will be as smooth and easy to drive as the previous fuel vehicles, the interior layout is friendly and handy, and the space utilization is high. However, it needs to be better!