Auto-First 丨 Wang Yi
Dongfeng Honda's first electric vehicle e: NS1 was recently launched, and a total of 4 new models were launched, with a price range of 175,000-218,000 yuan after subsidies, and the cruising range under CLTC conditions was 420km and 510km, respectively.
As a pure electric small SUV, Honda e:NS1 is based on the e:N Architecture platform developed by Honda, which according to Auto-First understands that the platform will also provide intelligent and efficient pure electric architecture with two different drive modes of "e:N Architecture F" and "e:N Architecture W", and then provide new energy models with two-wheel drive version, timely four-wheel drive and rear-drive three drive modes.
Dongfeng Honda e: NS1 is more special in the naming, different English letters have different meanings, of which "e" refers to the meaning of energytric performance, "N" is the new representative of "New", Honda uses "e: N" to name the new car, although the significance is far-reaching, but from the perspective of consumer awareness in the domestic market, it is obvious that there is no Chinese name is easier to remember.
The front face of the new car adopts a closed styling design, with the lighting Honda hair light H logo, through-type headlights and tail lights, in line with the current new energy vehicle modeling aesthetic concept. In terms of body size, the new car has a length, width and height of 4390/1790/1560mm, and a wheelbase of 2610mm.
The interior part, the 15.2-inch multimedia touch screen application, is a more obvious innovation in the interior of Honda, and the rest of the configurations such as 10.25-inch LCD display instruments, vehicle OTA upgrades, streaming media rearview mirrors, remote start, voice recognition control systems, etc. enhance the atmosphere of new car technology.
In terms of endurance, Dongfeng Honda's e:NS1 e-type model and e-chi version model have a cruising range of 420km under CLTC conditions, while the cruising range of e-moving models and e-version models under CLTC conditions is 510km.
With the launch of Dongfeng Honda e:NS1, it seems that Dongfeng Honda may compete with many joint venture models with new new energy products. From the perspective of small SUV model positioning, its competitors include Audi Q2L e-tron, Mazda CX-30 EV, Buick Micro Blue 7, Toyota C-HR EV and other models, while China's own brands in this level of models include Nezha V, Yuan Pro, Geometry EX3 and so on.
In the same level of the same price range, Honda e: NS1 new car price range of 175,000-218,000 yuan, from the product configuration and endurance performance of these models comparative analysis, of which the above Audi, Mazda, Toyota three models of the mileage of less than 400 kilometers, only buick micro blue 7 mileage of 500 kilometers, and the product price compared to Honda e: NS1 is much higher, from the product positioning and price point of view, Honda e: NS1 compared to the joint venture model advantage is greater.
Compared with the above-mentioned domestic models of the same level, the mileage of domestic models can only reach 400 kilometers, which is different from the 420km-510km endurance of Honda e:NS1, but the price advantage of domestic models of about 100,000 yuan undoubtedly increases market competitiveness.
If consumers are interested in buying a car, the budget is about 100,000 yuan, and there is no doubt that domestic new energy brands will become a must. If the budget is about 200,000 yuan, and favor Honda e: NS1, 4 new cars after horizontal comparison, in the auto-auto-First view of the high cost performance is the price of 189,000 yuan 2022 e chi version of the model, if the configuration requirements are not high, you can also choose the e-type version is also a low-end version of the model.
The main difference between the two models is that the low-end version of the model has less auxiliary driving configuration, such as parallel assist, lane departure warning, side warning, active braking, full-speed adaptive cruise, etc. are not equipped, comfort configurations, such as leather steering wheel, mobile phone wireless charging, main driver's seat power adjustment, induction wipers, automatic anti-glare rearview mirrors, etc. are also not equipped, if it is a female driver, increase 14,000 yuan to choose these practical configurations or value for money.
The e-dynamic version with a price of 207,000 yuan and the top e-environment version with 218,000 yuan, in addition to increasing the endurance by 90km, only increased the fatigue improvement, automatic parking, electric trunk, facial recognition, etc. In addition, this part of the configuration needs to spend 20,000-30,000 yuan to increase the configuration, which is obviously less cost-effective.
Overall, the population positioning of Dongfeng Honda e:NS1 is more biased towards consumers who have a certain pursuit of the brand. In the future, Honda China will successively launch 10 e:N brand models to further intensify the competition in the new energy vehicle market, and it is a good thing for consumers to have more choices, no doubt depending on who has the higher cost performance. In addition, the sister model of Dongfeng Honda e:NS1, Guangqi Honda e:NP1, will also start pre-sale in May, at which time it can also be compared and selected.