Ancient and modern, Chinese and foreign, good opponents make people grow.
Just like the regret and pity between Zhou Yu and Zhuge Liang during the Three Kingdoms period; like the great competition and friendship between Lin Dan and Li Zongwei; like the competition and innovation between Microsoft and Apple; like the love and hatred between Tsinghua and Peking University students...
A good opponent is a mirror, a reference, a spur, a division commander, and even more a comrade-in-arms.
The Mercedes-Benz Maybach S-Class (parameter 丨 picture), which is good at "treating the world with courtesy" but is lonely and defeated, and often has to buy cars at a higher price, has finally ushered in its respectable opponent - the new Audi A8L Horch edition.
Who is Horch?
In 1899, August Horch founded the Horch brand, the leader of ultra-luxury cars, which became famous on the European continent.
In 1909, it was this Mr. Horch who founded his second car brand, the Audi brand.
If you don't forget it, there will be an echo.
After more than a hundred years of time and space, the two major brands created by this engineer and entrepreneur who have spent his life pursuing the ultimate in his life have been reunited and reshaped on the new Audi A8L, the flagship of the Audi brand.
This is the vitality of technology and art, endless, time and space eternal.
Between trance and emotion, we seem to hear the sound of time precipitation.
01
A "Renaissance" of top luxury cars
In 1896, at the age of 50, Wilhelm Maybach became chief technical director of Daimler Engines, and in the same year, a young man with an unusual passion for technology and performance, the 28-year-old August Horch, also joined Karl Benz as manager of the car manufacturing department. At that time, no one expected that this young man would become an independent portal in the future, and eventually become a generation of masters of the car world like Wilhelm Maybach.
Speaking of which, the Horch brand was founded 20 years before Maybach.
In 1899, at the age of 31, Horch founded the Horsh brand.
In 1909, Horsie left Horsch and founded Audi.
In 1932, Horch and Audi joined the Auto Union.
There is no doubt that the two brands are closely linked by the same founder.
The GENES of any brand are projections of the founder's personality.
What kind of person is Horsh?
From 1912 to 1914, Horsh himself took part in the Alps rally in an Audi Model C, powered by a fully cast cylinder engine invented by Horsy himself.
Therefore, the technology Audi, performance Audi, and track Audi that we are familiar with now do not originate from the Audi that ruled the WRC with Quattro in the 1980s, nor is it the Audi called "light factory", but the ultimate Audi created by Horsh.
From that dream era, extreme performance was seen as the exclusive hallmark of luxury cars, and together with elegant design and luxurious interiors, it became the globally recognized standard to this day.
Most people can only do the standard to the extreme, and Horsh, who regards the details as life, has made the extreme the standard of Audi.
Zhou Runfa said in the movie "Peerless": "Anything that is done to the extreme is art. In this world, there is only one protagonist in a million people, and those who are protagonists are all people who can reach the extreme. "
It is better to do one thing to the extreme than to do ten thousand things in mediocrity.
The car that Horch built was naturally the favorite of the rich at that time.
In 1932, the Horch brand sold 773 vehicles a year in Germany, exported about 300 vehicles, and the luxury models with a displacement of more than 4.0 accounted for 44% of the German market, and by 1937, it had risen further to 50%, and the other half of the country at that time was divided up by Daimler-Benz and Maybach.
Like Horsy, Maybach is the founder of two top brands, Maybach and Mercedes, but the difference between the two is that Maybach may be more like a "science and engineering man", and Horbach may have a poet living in his heart.
Taste their quotes.
"For customers with extraordinary taste, perfect technical details are important when customizing frames, suspensions, engines, transmissions, front panels and other components for them." —William Maybach
"You can only take you from point A to point B, not far." --August Horsh
Maybach is built with steel and iron bones to form a delicate cage, and Horch opens up poetry and ideals, allowing you to walk wherever you go.
But in any case, the eyes of these two top engineers go beyond the car itself and project on the lives of customers, which is also the basis for Audi and Mercedes-Benz to choose to revive Horch and Maybach in this era.
One is the new Audi A8L Horch version, the other is the Mercedes-Maybach S, Audi and Mercedes-Benz invariably chose to build the top models of Horch and Maybach on the basis of the D-Class sedan, not only to pay tribute to the two great engineer founders, but also to awaken the elite spirit and excellent automotive art contained in "Horch" and "Maybach".
In any era, good art and civilization have eternal life.
02
Audi A8L Horch Edition in China with the time and machine
The old Chinese saying has clouds: the opportunity must not be lost, and the time will not come again. Now, it is the best time for the Audi A8L Horch edition to come to China.
Why?
After all, the world has been trapped in the epidemic for more than 2 years, and the economic situation does not look optimistic, but the more this is the case, the more it can test the gold content of a product and a brand.
After decades of rapid economic growth, Chinese has long gone through the era of consumption that simply satisfies material desires, and the Chinese of this era generally yearn for the "ultimate" life of the integration of spirit and material.
Today, those luxury goods that have come down from the assembly line and won by "Logo" alone have lost the elite market and can only lie quietly in Ole, on the discount shelves.
And those products that contain the creativity and brand spirit of the designers and manufacturers, such as Hermès handbags and CHANEL couture fashion, have become the outer edge of the elite's extreme attitude to life.
Patek Philippe famously has a slogan: "No one can own Patek Philippe, just for the next generation." ”
The real ultimate brand is vital, it can pass on the ultimate spirit, inspire generations of people, can also be used as an asset reservoir, to undertake the function of hedging.
If you want to find such a product in a car that can be bought, the new Audi A8L Horch Founders Edition is perfect.
Starting from a pre-price of 1.3 million yuan, the car elite will not have much pressure to buy; compared with the mercedes-more business-oriented Mercedes-Maybach S, the sharp edge of the new Audi A8L Horch is more convergent, even if it is not wrong to drive it yourself; this D+ Class sedan with a wheelbase of 3258mm has an extremely comfortable rear space, with two large, top-of-the-line leather wrapped, with massage function seats, so that passengers from head to toe, every cell of the whole body can relax.
Of course, in the new Audi A8L Horch, the ultimate spirit of Horch will be passed down in a restrained and dignified, low-key but storylike way, which must be the most important thing.
For example, the wheel hub of the original Audi A8 cake shape, the "Horch" nameplate between the rear window and the triangular window, and the waist in the Coca Design style.
We can think that this is Audi paying tribute to Horch, but in fact, it is more about empathizing with those who continue to rise and pursue the ultimate temperament of life, which is the same as those exquisite limited edition hanging ornaments hanging outside the Hermès handbag.
Every morning, when I walk into the garage and ride the Audi A8L Horsh edition, it seems to have a spiritual resonance with Mr. Horsh, who has been making progress a hundred years ago.
In this jungle-like world, the new Audi A8L Horch also inspires me to always maintain my passion for the ultimate, as well as a calm and calm heart.
At the elite level, nothing is more important than attaining spiritual pleasure.
03
Audi A8L Horch Edition: A new choice for users.
As the saying goes, "How lonely it is to be invincible." ”
Before the arrival of the new Audi A8L Horch edition, the Mercedes-Maybach S, although the king, was lonely.
In fact, it is not a mature statement, and often the real law of the world is, such as no Yu, he sheng liang; if there is no light, what is the use of Yu?
If there is no opponent of equal strength, its value will become thin, and only when the opponent is chess, the existence of each other will be three-dimensional.
Consumers have become accustomed to Maybach's "courtesy to the world" and do not know that there is another exquisite spirit in this world, which can interpret the other side of the D+ class.
It is the new Audi A8L Hoch edition that shows this side in front of consumers, and also eliminates the unfairness and helplessness of buying top cars, consumers have no choice.
The right to choose is precisely the most basic right of everyone.
Just as we appreciate Messi's agility and marvel at the power of Cristiano Ronaldo; just as most people like the waves and the beach, and some people love the snowy mountains and mirror lakes; although most people love clarity, some people enjoy the night.
The world is not a unipolar, sunshine and shadow go hand in hand, and great opponents will also feel sorry for each other.
However, as most people grow up and go deeper into society, their choice is taken away little by little.
"I have no choice". This is a phrase that many people often say nowadays, and it corresponds to the fact that most people miss their youth. At that time, we could make choices freely, skip class, fall in love, and even do a lot of crazy things.
Later, when the right to choose is denied, people begin to blame everything on time and reality. But who ever thought that in fact, the right to choose has always been there, but we have lost the courage to choose, and we have used the world as an excuse to paralyze ourselves.
How can this be changed?
Through the passage of history, those who have succeeded may serve as our guiding lights, which not only light up the road ahead of them, but also ignite the light in their hearts.
Just as the existence of the Mercedes-Maybach S has stimulated the demand for top luxury cars, most people have a desire for success. Thanks even more to the arrival of the new Audi A8L Horch Edition, the ultimate spirit it contains will reawaken the bravery factor in our blood.
This is the responsibility and mission of a good brand: let the user's choice no longer be defeated by the will and regret, and always provide users with more and better choices.
04
The Audi brand calls for the arrival of Horsie
Needless to say, Audi is the most successful luxury brand in the Chinese automotive market.
Its success is reflected in four aspects.
The first is to enter China at the earliest. It has been 34 years since 1988;
Second, the sales volume is the highest, with a total of nearly 8 million Chinese Audi users so far;
Third, Audi has successfully stimulated the consumer demand for luxury cars in China;
Fourth, Audi laid the image of luxury cars in the minds of Chinese.
It is no exaggeration to say that Audi is the existence of the king of China's luxury cars.
In the past three decades, Audi has led the changes in China's luxury car market step by step, profoundly affecting the changes in the consumption concept of luxury cars. From administration to home, from the track to the driving fun, from the "light factory" to intelligent technology, Audi can always be very forward-looking to find the hidden needs of Chinese consumers, with the help of strong scientific and technological strength and brand influence, without hesitation to bring Chinese consumers travel family, performance family, coupe SUV and other personalized cars, to meet the increasingly high personalized needs of Chinese consumers.
In order to keep pace with Chinese luxury car consumers, Audi is also getting younger.
One day, these young people will grow into the backbone and elite of society, and lead the mainstream values of society. Their cars also need to grow, not only to meet the needs of individuality, but also to become the cornerstone of the advancement of life.
The Audi A8L Horch Edition is the perfect choice for this role, not only because 7 million Audi users are calling for the arrival of the new Audi A8L Horch Edition, but also because Horch is the jewel in the Audi crown.
The crown of the current Queen Elizabeth II of the United Kingdom has a sapphire named "St Edward" at the top. Since 1042 AD, this sapphire has been in the collection of the British royal family. Since the 19th century, St. Edward's Sapphire has never been separated from the crown.
Like Audi and Horch, they are two luxury brands linked by blood, which have not been separated since 1932.
When Audi has achieved great success in China for more than thirty years, the crown is also calling its own gemstones to descend in this oriental hot land, and together with the opening of a new era of Audi's development in China.
point of view:
A battle of top masters through time and space has slowly begun.
If I were the Maybach S-Class, I would welcome and thank you for the arrival of the new Audi A8L Hoch Edition.
The vitality of a brand or a product can only bloom more brilliant vitality under the supervision of strong competitors.
This is true of the other and here.
Time has an end, and space has boundaries. However, the spiritual power of the brand can travel through time and space and burst out of eternal vitality.
Thanks to those excellent opponents, the world has given birth to so many beautiful brands and products.