Lead
As the first luxury car brand to enter China, Audi
It has always been synonymous with luxury.
After more than 30 years of entering China,
Audi once again defines luxury.
The latest flagship product of the Audi brand——
The new Audi A8L Horch Founder Edition,
Full pre-sale has been launched on April 28,
The pre-sale price is 1.3 million-1.75 million yuan.
The new Audi A8L Horch Founder Edition has opened pre-sales in Audi's second home china. As Audi's flagship model, this car represents Audi's original intention of wholeheartedly building cars for customers. It is necessary to take a comprehensive look at the past and present lives of this top-notch car.
"Horch" means to listen in German, and "Audi" means to listen in Latin. If we say that Descartes' "I think, therefore I am" is a way of life for a person, then "listening" can be considered as audi's way of existence since its inception in the field of luxury cars.
The power of listening has entered the DNA of Audi in the era of Horch, and Audi has always been committed to listening to the needs and voices of consumers and listening to the exploration of the times.
Continue the founder's philosophy
At the turn of the century in the late 19th and early 20th centuries, Auguste Horsy founded the Horsy brand and then the Audi brand. With a lofty heart, he set the tone of the brand of high-end, luxury and elegance. This process unleashed Horsh's own talents and successfully built brand awareness.
Audi's creation of the new Audi A8L Horch Founder Edition is an interpretation of the brand DNA of high-end, luxury and elegance. This new flagship model inherits Audi's latest design language and once again defines the D+ class ultra-luxury model.
The founder edition of the new Audi A8L Horch has a wheelbase length of 130mm compared to the Audi A8L, and the visual effect is more impactful after the body is lengthened. At the same time, the extended 130mm wheelbase mainly contributes to the rear space, taking the riding experience to the extreme.
Compared with the regular version of the Audi A8L, the biggest difference between the founder version of the new Audi A8L Horch is the brand logo on the body in addition to the wheelbase. The unique "Horch logo" appears on both sides of the front fenders and rear, and is combined with the flat "H" logo design on the C-pillar triangular window and wheel hub, creating a unique sense of exclusivity and prestige in this model.
The new Audi A8L Horch Founder Edition adds personalized colors such as cloud rain gray and oak green, and provides three two-color body color schemes such as legendary black/foil silver, sky blue/aurora blue. Among them, oak green is a classic color, this color match represents the ultimate performance and excellent taste.
Again defining luxury
In a constant quest, Audi refreshes the definition of luxury again and again. The luxurious configuration of the founder edition of the new Audi A8L Horch brings passengers the ultimate comfort while further highlighting the new realm of pioneering patterns.
The rear space has been extended to bring out the modern luxury brought by the extension of the space to the extreme. Sitting in the back row, whether it is resting or working, you can feel comfortable and enjoyable.
The rear seats have twice the cushioning padding, which adds to ride comfort through ergonomics and user-friendly design. The boss seat has a lie-flat mode, and the "lie flat" rear passenger seat will move forward and lower the leg rest on the back of the seat to ensure maximum rear space.
The new Audi A8L Horch Founder Edition seats also incorporate "black technology" to allow passengers to enjoy comfort beyond the first class of the aircraft during the trip.
The rear seat massage function has 18 groups of three-stage dynamic support pneumatic cushions, of which the top 3 groups are 2 massage points and the bottom 3 groups are 4 massage points. With 8 different massage modes including Waves, Loops, Pulses, Stretches, Relax, Shoulders, Activates and Awakens, passengers can be fully relaxed during the journey.
It is worth mentioning that the rear row also has a unique foot massage function of the same class, and passengers on the right side of the back row can choose a variety of intensities to massage and heat the soles of the feet, including three intensity levels, three foot sizes and two procedures.
The founder edition of the new Audi A8L Horch pays equal attention to the listening sensations of passengers while listening. The Bang & Olufsen Premium Sound System integrates 23 speakers and a hidden liftable acoustic prism for a total power of up to 1920 watts.
There are two speakers in the A-pillar and the roof, and four full-range speakers and four 3D speakers above the rear seats. The sound system gives the rear passengers an aural feast, and when an opera is played, it is as if you are in a grand theater with an immersive experience.
The noise-cancelling design of the founder edition of the new Audi A8L Horch guarantees another aural experience during everyday riding. Audi combines technology and craftsmanship to create mirror and door seals with the utmost precision, combined with acoustic glass with a double-layer structure, to ensure that passengers are not disturbed by noise when the vehicle is driving at high speeds.
At the same time, the automotive noise compensation system monitors the noise outside the car in real time through 4 microphones integrated in the vehicle, and balances the noise through 5 in-car woofers and system algorithms to further improve the sound insulation effect.
Not only that, the rear seats are also equipped with precisely controllable matrix LED reading lights, a small table board for storage, and a 220-volt charging port, which can meet the office needs of rear passengers during the journey.
Leading technology travel
August Horch was at the forefront of the times when he created the "Horch" and "Audi" brands. The automotive industry at the end of the 19th century was like the Internet industry of the 21st century.
At that time, the German social atmosphere was very friendly to industry and commerce, and it was a good time to start a business. August Horch's passion for the automobile made him a pioneer of his time, and his inventions led to technological development.
Horch himself invented the whole cast cylinder block, and the Horsh brand introduced 2-cylinder and 4-cylinder engines. After Horsie founded Audi, he took the lead in Germany to launch the left-hand drive mass production car Audi K model, ushering in the era of automotive left drive.
While creating both brands, August Horch has continued to this day with technology and luxury as brand concepts, along with the "Horch" logo injected into this flagship model.
The new A8L Horch Founder Edition is equipped with a 3.0L turbocharged V6 engine and a 48V light hybrid system, with a maximum power of 250 kW and a maximum torque of 500 N·m, with the leading torque output data of the same class.
The engine has intelligent start and stop, energy recovery, intelligent taxiing and other functions, to achieve the perfect combination of power, environmental protection and efficiency, whether it is business commuting or family travel, can be perfectly driven.
Not only is the engine powerful, but the matching 8-speed Tiptronic automatic transmission and quattro all-wheel drive system are equally stable and reliable, and the daily driving shift is fast and smooth. Whether it is accelerating overtaking on the highway or frequently starting and stopping in the urban section, it can be easily coped with, and it is almost impossible to feel the frustration.
Audi Technology embodies the excellent technology and advanced ideas of the Audi brand, and the brand concept of "breaking through technology, enlightening the future" is also integrated into this new flagship model.
The new A8L Horch Founder Edition, with the blessing of lidar, can provide 40 driver assistance systems such as the Audi pre sense system and the Audi pre sense front to ensure the safety of vehicle driving.
Even in the event of an impact, the struts made of magnesium are better able to withstand frontal impacts. The variable stiffness distribution at the front of the body maximizes the dissipation of energy in the area far from the cockpit, ensuring the integrity of the cab and protecting the occupants to the greatest extent.
The innovation of the Audi brand is also reflected in automotive lighting, from halogen, xenon, LED, matrix LED, OLED, to digital OLED, Audi has always been at the forefront. Digital matrix LED headlights with DMD (Digital Micromirror Element) technology are also available in the new A8L Horch Founders Edition.
Digital matrix LED headlights can form a carpet of light on highways, illuminate lanes, and dynamically diffuse when changing lanes. On narrow roads, directional lights can help vehicles achieve lane keeping by indicating the vehicle's position in the lane with a beam of light. When there are pedestrians on the road, the headlights can warn pedestrians of directional light sources, which greatly improves safety.
Powerful lighting technology is not only in the headlights, but also in the taillights. Each taillight has 135 LEDs inside, presented in the form of dynamic lighting. When selecting the "Dynamic" driving mode, the taillights are adjusted accordingly to the dynamic mode exclusive effect.
The taillights also work with the driver assistance system to enable close-up display: when the vehicle is stationary and other vehicles are approached from the rear to within two meters, all OLED sections of the taillights are lit up to act as a warning.
August Horch once set the motto "under any circumstances only produce powerful, high-quality luxury cars", and today's new Audi A8L Horch Founder Edition also adheres to the "Progressive Luxury" brand DNA. Loud sounds, elephants invisible. Audi's music has always been in pursuit of the ultimate sound, once again defining the ultra-luxury car with top products.
The new Audi A8L Horch Founder Edition has officially opened pre-sale on April 28, with a pre-sale price of 1.3 million to 1.75 million yuan, offering four models: classic, legendary, two-color collector and two-color classic, with a national quota of only 106 units. The launch of this flagship model is another upward exploration of the Audi brand on the basis of more than 7 million Chinese users.