Coming from the dappled yellowing memory, the cars speeding along the coastal highways are crossing the fog of time from Germany to Beijing, and on Christmas Eve of December 23, the new Audi A8L Horch Founder Edition landed in Sanlitun, a trendy landmark in Beijing, which is a 5-day new Audi A8L Horch Limited City Hall, passing on the Audi brand founder August · August Horch's enterprising spirit of "pursuing the ultimate", inspired by the founder edition of the audi brand's first D+ class luxury flagship model, the new Audi A8L Horch, has built a boundless soundscape from the relationship between listening and feeling, showing the highest and farthest spirit of the Audi brand and the new Audi A8L Horch founder edition, paying tribute to every enterprising person of the times.
The two aspects of "Inheriting the Classics" and "Leading the Future" were displayed on the spot with the theme of "Boundless Soundscape", and the entrance promenade was welcomed by an infinitely extended dynamic lighting installation, guiding the audience into the "Boundless Soundscape" living room. If you stop for a moment in the "Space-Time Corridor", you can perceive the past and present of the Horch brand through different theme screens.
With Auguste, the "Creator of the Times" Horch
Back to the days of the Stormy Days
In the long river of human history, there are always some people who have been or are shining like stars for an era, who may not meet in their lifetime, but have the same spiritual realm, which penetrates the cycle and transcends the unseen, allowing them to become gods and confidants across the long river of time. August Horch, the founder of the Audi brand, is such a "pioneer of the times".
In his 84 years of life, August Horch has achieved many great things, his two-cylinder "impactless engine" has revolutionized the driving experience of cars, he has used shaft drives in the wheel hubs of vehicles for the first time, he has innovatively applied light alloys to transmissions, differential gearboxes and crankcases... The valve mechanism of the engine he invented was hailed by german automotive engineers at that time as an "insurmountable miracle", and he drove the wave of innovation in the entire automotive industry, which had a profound impact on the world.
In 1899, at the age of 31, Auguste Horch established the first repair shop on the banks of the Rhine specializing in car repair, engine ignition system modification and automobile production, which he named "Horch" – his own name. As an engineer, he has always been at the forefront of technological innovation with excellent technical strength and extreme enterprising spirit, such as in 1901, he invented the "impact-free" engine, so that two cylinders share a combustion chamber to absorb the vibration of the crankshaft to reduce noise, and also subversively adopted an alloy crankcase to complete a leap-forward innovation in the automotive industry.
As a racing driver, Auguste Horch had a paranoid pursuit of power, for which he constantly improved the engine to give the vehicle more powerful power. The idea of "extreme speed" was first proven in 1906 when the 22-horsepower car won the most difficult and longest-distance rally at the time. And Auguste After Horch left the Horch brand to create the Audi brand, in 1911, Audi signed up for the Alpine Rally, the world's toughest race at the time, and successfully completed the 2250-kilometer race and won the championship. The Audi team then won the First Prize in three Alpine Rally races from 1912 to 1914, and became famous for a time.
The birth of the classic
Looking back at the development of the Hoch brand series of cars
The August Horch Museum stands in the city of Zwickau, the city of central and eastern Germany, where the first Audi plant is located, and many classic models of the shining era are displayed in the exhibition hall of about 6,500 square meters, all of which represent the top level of German automobile manufacturing at that time.
The first Horch model introduced in 1901 was designed with a "shock-free" engine placed at the front of the vehicle, where the cylinders were arranged parallel to the vehicle's forward direction. "I am determined to produce only powerful, high-quality luxury cars under any circumstances." August Horch's quote deeply influenced the fate of Horsie and the Audi brand.
To this day, the classic model of the Horch brand is still popular with car enthusiasts and enthusiasts. Among them, the Horch 303 uses Germany's first mass-produced 8-cylinder engine, and its advanced technology, high level of performance and excellent reliability have become the objects of imitation by car manufacturers at that time; the Horch 830BL convertible in 1933 was used as a review car for French President Charles de Gaulle when he liberated Paris; in 1934, the Horch 850 with an inline 8-cylinder engine had 100 horsepower, which reached an amazing value at the time, and then launched the Horch The 853 and Horch 855 are also the star models of the brand's illustrious history.
Once the Hoch brand model was a symbol of the top quality that the entire German automotive industry could achieve. The reason for this is none other than the model's excellent quietness, stability and the extremely high level of craftsmanship it exhibits. Not only that, the company has also developed a number of original technologies, such as the manufacturing process of large-displacement engines, so that each engine produced is subjected to rigorous testing, including running on the test set for 40 minutes at maximum horsepower to ensure the quality of the finished product. Every component that will be overload tested, such as the main bearing, is machined with a diamond cutting tool, etc.
August Horch and the brand he founded have experienced two world wars, but also experienced prosperity, all the way to the top, August Horch's ambition, enthusiasm and enterprising spirit flowed in the generations of Horch and Audi models, to this day, we can still feel the glory of the Horch brand through the new Audi A8L Horch Founder Edition.
Recreate the glory
"Unbounded Soundscape" in the City Parlor
If you go to the main exhibition hall that symbolizes the scale of top luxury spiritual value - light space. Here, the first thing that comes into sight is the exhibition car that shows strong product power in multiple dimensions such as shape design, space creation, intelligent configuration, etc. - the founder version of the new Audi A8L Horch, as well as the ceiling design inspired by digital matrix LED lights, creating an elegant and unworldly feeling. On the partition wall next to the exhibition car, the digital images change in real time according to the ups and downs of the music, which is the visual artistic expression of our concept of "soundscape" in this theme.
The unperformed piano plays the works of the three giants in the history of German music - Bach, Beethoven and Brahms, and the elegant melody presents the brilliant achievements of human civilization in an invisible way, which complements the important position of "Horch" in the history of the automotive industry and the enterprising DNA and the ultimate pioneering concept carried by the founder version of the new Audi A8L Horch.
As the "protagonist" of the new Audi A8L Horch limited city living room, the new Audi A8L Horch Founder Edition opens a new realm of modern luxury of the Audi brand "above the peak, from the borderless" with the philosophy of extending the space and the ultimate enterprising design.
Compared with the Audi A8L, the new Audi A8L Horch Founder Edition has a 130mm longer wheelbase, and the extended 130mm wheelbase mainly contributes to the rear space, bringing the modern luxury brought by the extension of the space to the extreme. In addition to the addition of two new exterior colors of oak green and rain cloud gray, the new car also provides a two-color body design that can adopt three color schemes, giving consumers more choices for top honor. In addition, the body's multiple "HORCH" exclusive logos, chrome exterior mirrors and 20-inch wheels with the "H" logo create a strong sense of exclusivity and prestige.
The new Audi A8L Horch Founder Edition applies Audi's most advanced lighting technology, the headlights can be optionally equipped with digital matrix LED headlights, and the rear is equipped with digital OLED (organic light-emitting diode) tail lights, which improve passenger safety at the same time, with ultra-high precision lighting technology and dynamic projection, real-time interaction with car owners, passengers and pedestrians through lights, bringing users a new driving experience.
In addition, the many luxurious and comfortable configurations in the car are combined with the rigor and exquisite and elegant details derived from German craftsmanship to create a high-end private space. The rear seats have twice the cushioning padding, fully interpreting the importance and comfort of ergonomics and human design, while equipped with the unique foot massage function of the same class, three intensity levels, three foot sizes and two programs can be selected, allowing users to enjoy the ultimate comfort experience beyond the first class of the aircraft. The Bang & Olufsen Premium Sound System brings immersive 3D listening to the front and rear rows with high-quality stereo sound.
Half a century after the departure of August Horch, a pioneer in the history of the world's automotive industry, the Audi brand inherits the top luxury and enterprising spirit adhered to by its founders, which is not only a tribute to "advanced technology" and "exquisite craftsmanship", but also shows its user-centric, adhering to the gene of breakthrough innovation and leading the future of the automotive industry. The new Audi A8L Horch Limited City Parlor will also visit more cities, giving more audiences the opportunity to enjoy the boundless soundscape up close, appreciate the legend of the founder, and highlight the ultimate charm.
Next stop Chengdu Station Stay tuned!